The design of the wristwatch hasn’t changed in over 100 years, but EdgeGear has an alternative that makes it easier for runners to see their Apple Watch while on the go. The Shift is not like any band you’ve worn before, as the Watch is held near the base of your thumb, not in the middle of your wrist.
I took the EdgeGear Shift on a few runs, and can report on how it performed in the real world.