Apple shows the magic behind Memories in new iPhone ad

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iPhone ad screenshot
iPhone automagically makes movies for you.
Photo: Apple

Apple has come out with a brand new iPhone ad this week, only instead of highlighting the device’s amazing hardware the commercial pulls back the curtain on how iOS creates ‘Memories’ based on the photos and videos in your camera roll.

The new ad follows a librarian as he carefully crafts a video for an iPhone owner that highlights the bond between a mother and her children. To accompany the ad, Apple also put out a new how-to that shows how to play the memories hidden inside your iPhone.

Try not to tear up while watching:

How to automatically save iMessage pictures to the iPhone Photos app

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save iMessage pictures
Easily save lots of iMessage pictures and movies all at once.
Photo: Cult of Mac

You can’t yet automatically save incoming photos and videos from the Messages app in iOS, but there is a way to quickly select a whole bunch of iMessage pictures and movies, and save them all to your Camera Roll.

Why would you want to do this? The main reason is search. Once your media gets inside the Photos app, it can be searched and included in Memories. Plus, all the pictures of people will get scanned and recognized. In short, right now some of your most valued pictures don’t show up in the place you keep all your pictures. Let’s change that.

How to hack Photos’ search to find lost images

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find photos location
It's easy to narrow down a search, even if you can't quite remember where or when you took the photo.
Photo: Cult of Mac

Search is open of Photos’ apps best features, but when do you ever really use it? Never, I’d say, but that’s about to change. Search is only useful when there’s something you’re looking for. While it’s fun to see all the photos you took of cats, or guitars, or whatever, search’s real power comes when you’re looking for something specific. That is, when you’re looking for than one photo you need to show your dining companions right now. Let’s see some tricks on how to do that.

Apple launches new ‘Switch to iPhone’ ads and website

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Android users can jump to iOS with ease.
Android users can jump to iOS with ease.
Photo: Apple

Apple is turning up the heat on Android with a fresh redesign of its website that teaches smartphone customers how to transition to iPhone.

The new site makes it super-easy for Android users to make the change to iOS by promoting one of Apple’s only Android apps: Move to iOS.

Trade-up to the iPhone 7 and capture all of your trips this summer in perfect clarity

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iPhone 7 vs iPhone 7 Plus cameras
The iPhone 7 and 7 Plus helped Apple reverse a three-quarter sales decline.
Photo: Apple

Summer is finally upon us and staying up to date with the latest devices is essential for vacation season.  With long awaited trips rapidly approaching, having a great camera to document all your adventures is paramount. Do yourself a favor this summer, sell your old device, and upgrade to a new iPhone 7 or 7 Plus just in time for that beach trip!

How to quickly take charge of your photos with 3D Touch

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3d touch photos
Depending on where you are, 3D touching a photo offers different options.
Photo: Cult of Mac

3D touch is the feature that keeps on surprising you. Just when you thought you’d discovered all its tricks, up pops another one. Today we’re going to see how pressing on pictures in the Photos app offers all kinds of handy shortcuts for wrangling Faces, Albums, and Moments.

How to activate Photos’ hidden 3D Flyover view

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3d flyover photos
See all your photos on Apple's 3D Flyover map
Photo: Cult of Mac

The iOS Photos app might just look like a simple grid-like list, but it has a ton of hidden power. For instance,  you can see your photos on a full-screen, 3-D Flyover map. And with one simple swipe on a photograph, you can see where it was taken, see other photos taken nearby, and collections photos that your iPhone figures are related to the one you’re looking at. It’s a fantastic way both to find out more about your pictures, and to browse. After all, why limit yourself to flipping through pictures, one by one, in the order you shot them, like some film-camera using hipster luddite, when you can see your photos on a map in Apple’s glorious 3-D Flyover view?

Google Photos is getting some incredible new features

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Google Photos sharing
Sharing have never been easier.
Photo: Google

Google Assistant may have just made its way to iPhone, but it’s not even close to the most exciting thing to come out of Google I/O today.

That would be all of the incredible new features coming to Google Photos, including new sharing options, stunning Photo Books you can build in just a few taps, intelligent photo editing, and Google Lens integration.