Everyone’s favorite blue hedgehog, Sonic, will be hurtling onto iOS for an upcoming mobile game to mark the 2020 Olympics.

Titled Sonic At The Olympic Games, the mobile-only title was announced over the weekend as part of Sega’s lineup of new games to coincide with Tokyo 2020.

Apple dropped a colorful new ad for the Apple Watch Series 2 this morning to promote the wearable’s fitness features and waterproof design.

The fun new Apple Watch ad features a cast of different athletes going through their workouts while Beyoncé’s song “Freedom” blasts throughout the video. Other athletes and adventurers can be spotted in the minute-long ad that encourages watchers to “live bright.”

Check it out:

Apple’s decision to sell national flag-themed Apple Watch bands exclusively in Rio may look like an official Olympics tie-in, but it’s actually a smart bit of guerrilla marketing that’s having the (unintentional?) side effect of drawing attention away from rival Samsung, a.k.a. the official phone sponsor of the Olympic games.

The 2016 Summer Olympics in Rio are set to be the most streamed event in sporting history thanks to NBC’s plan to live-stream all 34 sports. Apple TV users can get in on the 4,500 hours of coverage that starts on August 5th even if you don’t have a cable subscription.

Here’s how to watch all the action using Apple TV:

Greetings, comrades! This time on CultCast: we travel to mother Russia and dance with gogo dancers (no, really); Apple talks to Tesla, we talk iCars. Plus, for the first time, Apple brings the iTunes Festival to the United States; Facebook buys WhatsApp (but why?); Jony Ive vanishes from Apple’s website; and don’t miss an all new Faves N Raves where we pitch favorite tech and apps then vote one which one’s best!

Belly-laugh your way through each week’s best Apple stories! Stream or download new and past episodes of The CultCast now on your Mac or iDevice by subscribing on iTunes, or hit play below and let the audio adventure begin.

And thanks to Fresbooks for sponsoring this episode! FreshBooks, the simple online accounting solution built for small business owners – just like you – who want to skip the headache of tax time. For a limited time, try FreshBooks free 60 days, and enter “CultCast” in the “How Did You Hear About Us” section.

This story first appeared in Cult of Mac Magazine.

Want to watch the Winter Olympics in Sochi, Russia, but don’t have a TV? Or do you have a TV but just prefer the coverage given by other countries?

Then you’re in the right place. Today we’re going to take a look at ways to watch the games on your Mac and iDevices, and which apps you might want to use to follow along with the fun.

Getting so many naked pictures from beautiful, nubile women that are in love with you that your iPhone crashes? That sounds like one of those good problems to me… and to Russian snowboarding athlete Alexey Sobolev, whose iPhone was bombarded by nude pics after he put his phone number on his helmet for all the world to see. But it’s not stressing him out.

There’s talk that the iPod is dead, but not so. Although Apple’s selling less of its iconic MP3 player than it has in years, there’s at least one place where iPods are worth their weight in gold: Sochi, where an Olypic athlete nicknamed ‘iPod’ has brought home the gold.

Samsung is an official sponsor of the Sochi 2014 Olympics, and the Korean company has been giving athletes Galaxy Note 3 phones to use during the games. In exchange for the gifts, Samsung has reportedly asked the athletes to specifically cover the Apple logos on their personal iPhones.

What happens if athletes don’t respect the rule remains unclear. Logos were also asked to be covered by Samsung when it was a sponsor of the London 2012 Olympics, so this isn’t a new tactic. However, it does illustrate Samsung’s corporate contempt for Apple.

Who better to star in the world’s most famous endless runner than the world’s fastest runner? That’s Imangi Studios’ latest stroke of genius: they’re now offering Olympic world record runner Usain Bolt, that stroke of greased lightning himself, as a playable character in Temple Run 2.