marketing

Read Cult of Mac’s latest posts on marketing:

Master digital marketing and SEO for less than $40

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Get access to expert SEO and digital marketing courses for less than $40.
Stay on top of the latest SEO and marketing trends with Education Cloud Plus.
Photo: Cult of Mac Deals

If you want to succeed at digital marketing, you need to master social media, search engine optimization and stay on top of other technical aspects of modern communication. You can spend tons of money on that type of training, or tons of hours trying to learn online. But Education Cloud Plus, a bundle of marketing courses from Squirrly, can show you the ropes and keep you current for one low price.

For a limited time, you can get more than 40 courses on SEO and digital marketing for less than $40 (regularly $399). It’s a fast, easy and affordable way to learn the skills and tricks that professional marketers utilize to succeed.

Stop struggling to create effective marketing emails

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Hit send on this email marketing premium subscription.
A lifetime subscription to this email marketing tool can save you tons of time and anguish.
Photo: Cult of Mac Deals

Email marketing delivers some of the highest returns on investment, but it’s also hard to get right. If you’re trying to get more eyes on something you have to offer, you could spend a few years mastering email outreach. Or, if you want to save time and still get great results, you could try EmailWritr, a marketing tool designed for email outreach.

If the convenience isn’t enough, maybe this deal will sell you. For a limited time, you can get a lifetime subscription to EmailWritr’s premium plan for just $59 (regularly $3,480).

Grow your audience by mastering the many facets of digital marketing

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Marketing Lifestyle
This massive bundle of lessons will teach you how to connect your brand or products with the widest possible audience.
Photo: Cult of Mac Deals

Marketing moved online long ago, and every week that goes by, it becomes more fundamental to the ways we buy and sell. Facebook, YouTube, Google and Amazon have become the core of our modern economy. So if you’ve got a product, brand or anything else you want to connect with customers or audiences, you’ve got to learn the ins and outs of digital marketing.

Learn to make Shopify a profitable part of your business [Deals]

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The Ultimate Shopify & Ecommerce Expert Bundle
Learn the many ins and outs of setting up and running a successful dropshipping business.
Photo: Cult of Mac Deals

Welcome to the age of eCommerce. Thanks to platforms that connect customers and sellers, it’s never been easier to get a product-moving business off the ground. But that means it’s also a competitive space, so to get an edge, you’ll want some education.

Take a deep dive into SEO and digital marketing [Deals]

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Through 9 courses and 57 hours of content, learn what it takes to make your mark online.
Through 9 courses and 57 hours of content, learn what it takes to make your mark online.
Photo: Cult of Mac Deals

The internet represents the some of the most exciting opportunities for business that the world has seen in decades. So whether you want to sell something or just be more effective in reaching an audience, it’s worth knowing the ropes.

Google shames iPhone’s low-light performance in new Pixel 3 ad

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Pixel 3 Night Sight
The Pixel 3 destroys iPhone in low-light performance.
Photo: Google

Google is shaming the iPhone’s low-light performance once again in new marketing material for its Pixel 3 lineup.

One company VP shared comparison photos on Twitter that highlight (no pun intended) the Pixel 3’s incredible ability to capture dark scenes. The results simply aren’t possible on an iPhone — or any other handset on sale today.

Apple decides it will cough up for ‘Shot on iPhone’ photos

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Shot on iPhone photo
Winners will receive 'licensing fees.'
Photo: Brendan Ò Sé

Apple has decided that it will pay winners of its “Shot on iPhone Challenge” following backlash from artists and creators.

The company plans to use 10 images, which will be showcased on its Instagram channel, on billboards around the world, and in other areas, as part of its newest marketing campaign. Apple originally stated there would be no payment, but it has since changed its mind.

Boost your Instagram marketing game with automation [Deals]

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Take control of your Instagram marketing with this powerful automated tool.
Take control of your Instagram marketing with this powerful automated tool.
Photo: Cult of Mac Deals

Instagram is one of the most powerful platforms for promoting a product, service, or brand. By sharing images that relate to waht you do or sell, you can form powerful connections and make a strong impression. But unless you hire a full-time social media manager, staying on top of it can get overwhelming fast.

Huawei punishes employees over iPhone tweet

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Huawei P20 Pro
It’s just a backup plan for now.
Photo: Huawei

Huawei has demoted two employees over a Twitter update sent from an iPhone.

The New Year message, which has since been deleted, was mocked for being published “via Twitter for iPhone.” But Huawei isn’t the only smartphone maker that’s been caught using a rival’s devices.

Instagram continues to boom. Make money at it with this master class [Deals]

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Instagram marketing course
Learn to grow your follower count on Instagram with this crash course.
Photo: Cult of Mac Deals

Sure, it’s nice to have a gaggle of Instagram followers to like your pics. But building an audience on the world’s fastest-growing social media platform is more than just a vanity project. When Kylie Jenner turns her 121 million followers on to a product, she makes a cool $1 million per post.

Apple caps off ‘amazing’ year with more advertising honors

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2019 Creative Marketer of the Year
Spike Jonze created Apple's most celebrated ad of 2018.
Photo: Apple

Apple marketing set an even higher bar in the advertising industry this year and is closing out 2018 with three commercials in Adweek’s Top 25 Best Ads of the Year.

Adweek listed “Welcome Home,” Apple’s HomePod ad directed by Spike Jonze, as second-best. Nike’s “Believe in Something. Even If it Means Sacrificing Everything” was the top ad, featuring polarizing quarterback Colin Kaepernick.

Grow and optimize your Instagram account with this assistant [Deals]

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Appz Instagram Assistant
Growing an Instagram presence doesn't have to be difficult with Appz Instagram Assistant.
Photo: Cult of Mac Deals

Whether you are aspiring to become an influencer or starting an online brand, building a presence on Instagram is full of challenges. The name of the game when it comes to Instagram growth is work smarter not harder.

Appz is an easy-to-use software solution that will automate tasks to generate more engagement for your personal or brand Instagram account.

Learn how to make Instagram into a marketing powerhouse [Deals]

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Instagram fact checking
Instagram will use fact-checking teams to identify false information.
Photo: Instagram

Instagram is a great way for you and your friends to find expression through images. With a billion monthly users, it’s also one of the most relevant social media platforms, and so a true marketing powerhouse. You might know just which filters to use, but do you know how to market on Instagram?

Huawei embarrasses itself with jab at iPhone X notch

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Huawei notch
Oliur Rahman didn't have to say much to start the conversation on Twitter.
Photo: Oliur Rahman/Twitter

Huawei can boast about surpassing Apple in worldwide smartphone sales. It just shouldn’t try to one-up the iPhone X on design and interface points.

The Chinese tech giant got a lesson in marketing, user experience and the power of the Apple brand community last week when a presentation showing the notch on the Huawei P20 next to the one on the iPhone X backfired.

LG disses iPhone in whiny new ad

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LG v iPhone
Put that iPhone down and smile for the ThinQ.
Photo: LG/YouTube

With its smartphone sales in sharp decline, LG takes aim at the iPhone in a television ad that seems desperate to drum up excitement for its new flagship handset.

The commercial for the new LG G7 ThinQ features actress Aubrey Plaza and shows a village of people using every criticism the Android community has ever hurled at the iPhone to try and convince a whiny user named Ryan to switch to the ThinQ.

Learn the inner workings of ads and marketing on Facebook [Deals]

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Get the most out of Facebook for your brand or product with this comprehensive marketing course.
Get the most out of Facebook for your brand or product with this comprehensive marketing course.
Photo: Cult of Mac Deals

One thing the last few weeks has taught us is that marketing on Facebook is effective. Of course, most people aren’t using the platform to exploit people, but to connect to the widest possible audience. To do that, you’ve got to understand how Facebook marketing and ads work.

How indie developers can use video to market their apps

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Video app promotion: Making a killer video could be the best way to promote your app.
Making a killer video could be the best way to promote your killer app.
Photo: Terje Sollie/Pexels CC

This post is brought to you by MacPaw, maker of Setapp.

As indie developers, we can get too caught up in how things work — what features our product has, what users can do with it. It often seems like if we can just explain how our product works, everyone will become a devoted user.

We spend lots of time pulling together onboarding videos and tutorials. But there’s a whole other front in the battle of promotion and conversion: making an emotional connection between a potential user and your product and brand.

Apple scores with millennials as ‘most intimate brand’

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brand intimacy
Apple takes that bond you have formed with your iPhone very seriously.
Photo: Apple

In just 24 hours, Apple went from being ho-hum in charisma to number one in brand intimacy.

What sounds like fickle middle school popularity are actual rankings based on research, data and scientific surveys of, well, fickle people.

Apple ended its workweek ranked first for brand intimacy among millennials, according to a report MBLM, a marketing firm that specializes in helping brands form said connection. Apple as a brand must have worked hard on itself over the last year because it beat out Netflix, which was tops among millennials last year.

Top-shelf writing apps, iPhone mounts and more [Week’s Best Deals]

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collage-2017-08-21
This week's best deals include a streamlined writing platform, a double sided iPhone mount, and more.
Photo: Cult of Mac Deals

With every new week come great new deals at the Cult of Mac Store. This go-round, we’ve got a simple but powerful writing platform for Mac, and a super versatile, double-sided phone mount. Also in are comprehensive lessons in social media marketing, and a powerful VPN for enhanced online privacy and security. Plus everything is discounted by at least 25 percent, and as much as 97 percent. Read on for more details.

Star Wars characters storm Apple Stores via AR

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Star Wars
Head to your local Apple Store to find AR Star Wars characters.

Popular Star Wars characters will pop up in Apple stores and other retail outlets around the world next week in a promotional event powered by augmented reality. Apple and Disney teamed up for the Star Wars promo, which coincides with the release of new toys for the upcoming movie Star Wars: The Last Jedi.