Take a deep dive into SEO and digital marketing [Deals]

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Through 9 courses and 57 hours of content, learn what it takes to make your mark online.
Through 9 courses and 57 hours of content, learn what it takes to make your mark online.
Photo: Cult of Mac Deals

The internet represents the some of the most exciting opportunities for business that the world has seen in decades. So whether you want to sell something or just be more effective in reaching an audience, it’s worth knowing the ropes.

Google shames iPhone’s low-light performance in new Pixel 3 ad

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Pixel 3 Night Sight
The difference is staggering.
Photo: Google

Google is shaming the iPhone’s low-light performance once again in new marketing material for its Pixel 3 lineup.

One company VP shared comparison photos on Twitter that highlight (no pun intended) the Pixel 3’s incredible ability to capture dark scenes. The results simply aren’t possible on an iPhone — or any other handset on sale today.

Apple decides it will cough up for ‘Shot on iPhone’ photos

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Shot on iPhone photo
Winners will receive 'licensing fees.'
Photo: Brendan Ò Sé

Apple has decided that it will pay winners of its “Shot on iPhone Challenge” following backlash from artists and creators.

The company plans to use 10 images, which will be showcased on its Instagram channel, on billboards around the world, and in other areas, as part of its newest marketing campaign. Apple originally stated there would be no payment, but it has since changed its mind.

Boost your Instagram marketing game with automation [Deals]

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Take control of your Instagram marketing with this powerful automated tool.
Take control of your Instagram marketing with this powerful automated tool.
Photo: Cult of Mac Deals

Instagram is one of the most powerful platforms for promoting a product, service, or brand. By sharing images that relate to waht you do or sell, you can form powerful connections and make a strong impression. But unless you hire a full-time social media manager, staying on top of it can get overwhelming fast.

Huawei punishes employees over iPhone tweet

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Huawei P20 Pro
It’s just a backup plan for now.
Photo: Huawei

Huawei has demoted two employees over a Twitter update sent from an iPhone.

The New Year message, which has since been deleted, was mocked for being published “via Twitter for iPhone.” But Huawei isn’t the only smartphone maker that’s been caught using a rival’s devices.

Instagram continues to boom. Make money at it with this master class [Deals]

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Instagram marketing course
Learn to grow your follower count on Instagram with this crash course.
Photo: Cult of Mac Deals

Sure, it’s nice to have a gaggle of Instagram followers to like your pics. But building an audience on the world’s fastest-growing social media platform is more than just a vanity project. When Kylie Jenner turns her 121 million followers on to a product, she makes a cool $1 million per post.

Apple caps off ‘amazing’ year with more advertising honors

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2019 Creative Marketer of the Year
Spike Jonze created Apple's most celebrated ad of 2018.
Photo: Apple

Apple marketing set an even higher bar in the advertising industry this year and is closing out 2018 with three commercials in Adweek’s Top 25 Best Ads of the Year.

Adweek listed “Welcome Home,” Apple’s HomePod ad directed by Spike Jonze, as second-best. Nike’s “Believe in Something. Even If it Means Sacrificing Everything” was the top ad, featuring polarizing quarterback Colin Kaepernick.

Grow and optimize your Instagram account with this assistant [Deals]

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Appz Instagram Assistant
Growing an Instagram presence doesn't have to be difficult with Appz Instagram Assistant.
Photo: Cult of Mac Deals

Whether you are aspiring to become an influencer or starting an online brand, building a presence on Instagram is full of challenges. The name of the game when it comes to Instagram growth is work smarter not harder.

Appz is an easy-to-use software solution that will automate tasks to generate more engagement for your personal or brand Instagram account.

Learn how to make Instagram into a marketing powerhouse [Deals]

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Instagram fact checking
Instagram will use fact-checking teams to identify false information.
Photo: Instagram

Instagram is a great way for you and your friends to find expression through images. With a billion monthly users, it’s also one of the most relevant social media platforms, and so a true marketing powerhouse. You might know just which filters to use, but do you know how to market on Instagram?

Huawei embarrasses itself with jab at iPhone X notch

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Huawei notch
Oliur Rahman didn't have to say much to start the conversation on Twitter.
Photo: Oliur Rahman/Twitter

Huawei can boast about surpassing Apple in worldwide smartphone sales. It just shouldn’t try to one-up the iPhone X on design and interface points.

The Chinese tech giant got a lesson in marketing, user experience and the power of the Apple brand community last week when a presentation showing the notch on the Huawei P20 next to the one on the iPhone X backfired.