One thing the last few weeks has taught us is that marketing on Facebook is effective. Of course, most people aren’t using the platform to exploit people, but to connect to the widest possible audience. To do that, you’ve got to understand how Facebook marketing and ads work.
This post is brought to you by MacPaw, maker of Setapp.
As indie developers, we can get too caught up in how things work — what features our product has, what users can do with it. It often seems like if we can just explain how our product works, everyone will become a devoted user.
We spend lots of time pulling together onboarding videos and tutorials. But there’s a whole other front in the battle of promotion and conversion: making an emotional connection between a potential user and your product and brand.
In just 24 hours, Apple went from being ho-hum in charisma to number one in brand intimacy.
What sounds like fickle middle school popularity are actual rankings based on research, data and scientific surveys of, well, fickle people.
Apple ended its workweek ranked first for brand intimacy among millennials, according to a report MBLM, a marketing firm that specializes in helping brands form said connection. Apple as a brand must have worked hard on itself over the last year because it beat out Netflix, which was tops among millennials last year.
With every new week come great new deals at the Cult of Mac Store. This go-round, we’ve got a simple but powerful writing platform for Mac, and a super versatile, double-sided phone mount. Also in are comprehensive lessons in social media marketing, and a powerful VPN for enhanced online privacy and security. Plus everything is discounted by at least 25 percent, and as much as 97 percent. Read on for more details.
Popular Star Wars characters will pop up in Apple stores and other retail outlets around the world next week in a promotional event powered by augmented reality. Apple and Disney teamed up for the Star Wars promo, which coincides with the release of new toys for the upcoming movie Star Wars: The Last Jedi.
Summer’s drawing to a close. But the deals rolling into the Cult of Mac Store are showing no signs of slowing. This week, we’ve got a guide cryptocurrency investing for beginners started in, and a digital marketing masterclass. Additionally, we’ve got a stereo pair of portable Bluetooth speakers, and a powerful but slim backup battery. Everything is massively discounted, some by more than 90 percent. Read on for more details: