Welcome to the age of eCommerce. Thanks to platforms that connect customers and sellers, it’s never been easier to get a product-moving business off the ground. But that means it’s also a competitive space, so to get an edge, you’ll want some education.
Making money in this day and age means mastering the art of digital marketing. Whether you want to promote a brand or product or just connect your ideas with an audience, there’s a whole universe of skills and tools you’ll have to master.
The internet represents the some of the most exciting opportunities for business that the world has seen in decades. So whether you want to sell something or just be more effective in reaching an audience, it’s worth knowing the ropes.
Google is shaming the iPhone’s low-light performance once again in new marketing material for its Pixel 3 lineup.
One company VP shared comparison photos on Twitter that highlight (no pun intended) the Pixel 3’s incredible ability to capture dark scenes. The results simply aren’t possible on an iPhone — or any other handset on sale today.
Apple has decided that it will pay winners of its “Shot on iPhone Challenge” following backlash from artists and creators.
The company plans to use 10 images, which will be showcased on its Instagram channel, on billboards around the world, and in other areas, as part of its newest marketing campaign. Apple originally stated there would be no payment, but it has since changed its mind.
Instagram is one of the most powerful platforms for promoting a product, service, or brand. By sharing images that relate to waht you do or sell, you can form powerful connections and make a strong impression. But unless you hire a full-time social media manager, staying on top of it can get overwhelming fast.
Sure, it’s nice to have a gaggle of Instagram followers to like your pics. But building an audience on the world’s fastest-growing social media platform is more than just a vanity project. When Kylie Jenner turns her 121 million followers on to a product, she makes a cool $1 million per post.
Apple marketing set an even higher bar in the advertising industry this year and is closing out 2018 with three commercials in Adweek’s Top 25 Best Ads of the Year.
Adweek listed “Welcome Home,” Apple’s HomePod ad directed by Spike Jonze, as second-best. Nike’s “Believe in Something. Even If it Means Sacrificing Everything” was the top ad, featuring polarizing quarterback Colin Kaepernick.