Grow and optimize your Instagram account with this assistant [Deals]

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Appz Instagram Assistant
Growing an Instagram presence doesn't have to be difficult with Appz Instagram Assistant.
Photo: Cult of Mac Deals

Whether you are aspiring to become an influencer or starting an online brand, building a presence on Instagram is full of challenges. The name of the game when it comes to Instagram growth is work smarter not harder.

Appz is an easy-to-use software solution that will automate tasks to generate more engagement for your personal or brand Instagram account.

Learn how to make Instagram into a marketing powerhouse [Deals]

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Learn the many ways that Instagram can serve as your own powerhouse marketing platform.
Learn the many ways that Instagram can serve as your own powerhouse marketing platform.
Photo: Cult of Mac Deals

Instagram is a great way for you and your friends to find expression through images. With a billion monthly users, it’s also one of the most relevant social media platforms, and so a true marketing powerhouse. You might know just which filters to use, but do you know how to market on Instagram?

Huawei embarrasses itself with jab at iPhone X notch

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Huawei notch
Oliur Rahman didn't have to say much to start the conversation on Twitter.
Photo: Oliur Rahman/Twitter

Huawei can boast about surpassing Apple in worldwide smartphone sales. It just shouldn’t try to one-up the iPhone X on design and interface points.

The Chinese tech giant got a lesson in marketing, user experience and the power of the Apple brand community last week when a presentation showing the notch on the Huawei P20 next to the one on the iPhone X backfired.

LG disses iPhone in whiny new ad

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LG v iPhone
Put that iPhone down and smile for the ThinQ.
Photo: LG/YouTube

With its smartphone sales in sharp decline, LG takes aim at the iPhone in a television ad that seems desperate to drum up excitement for its new flagship handset.

The commercial for the new LG G7 ThinQ features actress Aubrey Plaza and shows a village of people using every criticism the Android community has ever hurled at the iPhone to try and convince a whiny user named Ryan to switch to the ThinQ.

Learn the inner workings of ads and marketing on Facebook [Deals]

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Get the most out of Facebook for your brand or product with this comprehensive marketing course.
Get the most out of Facebook for your brand or product with this comprehensive marketing course.
Photo: Cult of Mac Deals

One thing the last few weeks has taught us is that marketing on Facebook is effective. Of course, most people aren’t using the platform to exploit people, but to connect to the widest possible audience. To do that, you’ve got to understand how Facebook marketing and ads work.

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Video app promotion: Making a killer video could be the best way to promote your app.
Making a killer video could be the best way to promote your killer app.
Photo: Terje Sollie/Pexels CC

Apple scores with millennials as ‘most intimate brand’

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brand intimacy
Apple takes that bond you have formed with your iPhone very seriously.
Photo: Apple

In just 24 hours, Apple went from being ho-hum in charisma to number one in brand intimacy.

What sounds like fickle middle school popularity are actual rankings based on research, data and scientific surveys of, well, fickle people.

Apple ended its workweek ranked first for brand intimacy among millennials, according to a report MBLM, a marketing firm that specializes in helping brands form said connection. Apple as a brand must have worked hard on itself over the last year because it beat out Netflix, which was tops among millennials last year.