Learn the inner workings of ads and marketing on Facebook [Deals]

By

Get the most out of Facebook for your brand or product with this comprehensive marketing course.
Get the most out of Facebook for your brand or product with this comprehensive marketing course.
Photo: Cult of Mac Deals

One thing the last few weeks has taught us is that marketing on Facebook is effective. Of course, most people aren’t using the platform to exploit people, but to connect to the widest possible audience. To do that, you’ve got to understand how Facebook marketing and ads work.

How indie developers can use video to market their apps

By

Video app promotion: Making a killer video could be the best way to promote your app.
Making a killer video could be the best way to promote your killer app.
Photo: Terje Sollie/Pexels CC

Apple scores with millennials as ‘most intimate brand’

By

brand intimacy
Apple takes that bond you have formed with your iPhone very seriously.
Photo: Apple

In just 24 hours, Apple went from being ho-hum in charisma to number one in brand intimacy.

What sounds like fickle middle school popularity are actual rankings based on research, data and scientific surveys of, well, fickle people.

Apple ended its workweek ranked first for brand intimacy among millennials, according to a report MBLM, a marketing firm that specializes in helping brands form said connection. Apple as a brand must have worked hard on itself over the last year because it beat out Netflix, which was tops among millennials last year.

Top-shelf writing apps, iPhone mounts and more [Week’s Best Deals]

By

collage-2017-08-21
This week's best deals include a streamlined writing platform, a double sided iPhone mount, and more.
Photo: Cult of Mac Deals

With every new week come great new deals at the Cult of Mac Store. This go-round, we’ve got a simple but powerful writing platform for Mac, and a super versatile, double-sided phone mount. Also in are comprehensive lessons in social media marketing, and a powerful VPN for enhanced online privacy and security. Plus everything is discounted by at least 25 percent, and as much as 97 percent. Read on for more details.

Star Wars characters storm Apple Stores via AR

By

Star Wars
Head to your local Apple Store to find AR Star Wars characters.

Popular Star Wars characters will pop up in Apple stores and other retail outlets around the world next week in a promotional event powered by augmented reality. Apple and Disney teamed up for the Star Wars promo, which coincides with the release of new toys for the upcoming movie Star Wars: The Last Jedi.

Launch your cryptocurrency portfolio and more [Week’s Best Deals]

By

collage-2017-08-09
This week's best deals include lessons in the basics of cryptocurrency investing and digital marketing, along with stereo Bluetooth speakers and a massive backup battery.
Photo: Cult of Mac Deals

Summer’s drawing to a close. But the deals rolling into the Cult of Mac Store are showing no signs of slowing. This week, we’ve got a guide cryptocurrency investing for beginners started in, and a digital marketing masterclass. Additionally, we’ve got a stereo pair of portable Bluetooth speakers, and a powerful but slim backup battery. Everything is massively discounted, some by more than 90 percent. Read on for more details:

Apple grabs lion’s share of 2016 smartphone profits

By

Samsung
Samsung got dominated by Apple in 2016.
Photo: Jim Merithew/Cult of Mac

When it comes to making money off of smartphones, no company is doing it as well as Apple.

The latest data on profits made by smartphone manufacturers reveals that while the iPhone doesn’t dominate the global marketshare, it takes home nearly all of the profits.

YouTube is killing 30-second unskippable ads

By

youtube-iphone-6
YouTube's most annoying feature is going.
Photo: Cult of Mac

Google has confirmed plans to scrap 30-second unskippable ads on YouTube in 2018.

The clips, which users are forced to watch before their chosen video, are seen as a nuisance to viewers. Google will instead focus on “formats that work well for both users and advertisers.”