The iTunes Music Store, launched by Apple on April 28, 2003, marked a pivotal moment in the history of digital media. Conceived at a time when music piracy through platforms like Napster ran rampant, the iTunes Store offered a legal, user-friendly alternative that allowed consumers to purchase and download individual songs for 99 cents each.
Apple co-founder and CEO Steve Jobs used his tech savvy and marketing skills to convince major record labels that people would pay for music if given an easy, affordable way to buy it digitally. With a sleek interface integrated seamlessly into iTunes software, the store initially featured around 200,000 songs.
After its launch, the iTunes Music Store quickly transformed how Apple users interacted with music. And the impact on the music industry proved profound and far-reaching.
Before the iTunes Music Store
Before iTunes, physical album sales dominated the traditional model, forcing consumers to buy full albums even if they wanted only a single track. In a throwback to the days of 45 rpm singles, the iTunes Music Store shattered that model by popularizing the sale of individual songs.
This not only changed consumer habits but also shifted the economics of the music industry. It provided artists with a new avenue to reach audiences.
The iTunes Music Store also revitalized back catalogs, allowing songs that might otherwise have been forgotten to generate new revenue. Importantly, it legitimized digital music at a time when the industry was struggling to adapt to the online world.
iTunes made it easy for owners of Macs, iPods, iPhones and, eventually, Windows PCs, to purchase and organize digital content.
Lasting impact on the streaming biz
Over the following years, iTunes expanded globally, adding movies, TV shows and podcasts, turning it into a central hub for digital content. Its early success paved the way for the iPhone’s App Store and the later rise of streaming services like Spotify and Apple Music, which would again transform the industry by emphasizing access over ownership.
The iTunes Music Store’s legacy endures as a turning point that forced the music business to rethink distribution and value in the digital age. It effectively bridged the gap between the old model of physical sales and the modern era of instant digital access.
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