Apple’s smart moves start to pay off in India

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iPhone XS in India
Apple is working to lower hefty iPhone prices in India, which are sometimes higher than US prices.
Photo: Apple

Apple has a slender percentage of Indian handset sales, but there’s cause for optimism. We spoke with Anshika Jain, an analyst at Counterpoint Research, to see whether the changes Apple has been making to its business practices in India started to bear fruit during the second quarter of this year, and what they might mean for the future.

Netflix’s new $3 streaming plan probably won’t work for you

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When it comes to streaming video, Apple is the underdog against Netflix.
The cheapest Netflix subscription in the world is only for India’s 1.3 billion residents.
Photo: Stock Catalog/Flickr CC

A Netflix subscription that costs less than $3 a month sounds like a dream come true, but there are some caveats. Video can only be streamed to a single iPhone, iPad or other mobile device, and that device has to be in India.

This super-low tier was created to appeal to the huge potential market in that country.

Apple pushes to make India its manufacturing hub

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iPhone 6s made in India
Apple's "Made in India" initiative.
Photo: Apple

Apple is petitioning the Indian government to rethink its policies regarding manufacturing. The move comes as Apple looks to lessen its reliance on China as a manufacturing base.

According to a new report, Apple is pushing for the Indian government to adopt reduced import duties. These would cover components that would later be re-exported.

Apple stops selling cheaper iPhones in India

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iPhone 6s made in India
Apple is changing up its strategy in India.
Photo: Apple

Apple has stopped selling its cheaper iPhones in India, driving up the price of an “entry-level” iPhone in the process.

A new report notes that Apple has stopped selling the iPhone SE, iPhone 6, 6 Plus and 6s Plus. This is part of a change of strategy on Apple’s part.

India might steal iPhone production from China

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Long-term iPhone XR demand could eventually lead to greater sales than the iPhone XS.
Foxconn will make all three of these 2018 iPhone models in India for the first time.
Photo: Apple

Apple is reportedly significantly increasing iPhone production in India. Rather than just making low-end handsets, the latest top-tier models will be manufactured and sold there.

These will be less expensive than imported units and might improve Apple’s sales in this huge potential market.

New hope for Apple Stores finally making it to India

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iPhone 6s made in India
Apple has been trying for its own retail stores for years.
Photo: Apple

Apple’s much-delayed dreams of opening an official Apple Store in India may finally be close to coming true.

In Indian Finance Minister Nirmala Sitharaman’s maiden budget speech, the minister announced the relaxation of laws concerning single brand stores. These rules stated that 30% of goods sold in these stores had to be sourced locally. However, it seems they may no longer apply.

Apple ramps up efforts to promote coding to kids in India

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iPhone 6s made in India
Apple has been focusing increasingly on the Indian market.
Photo: Apple

Apple is ramping up its efforts to promote coding in India, one of its biggest untapped markets.

According to a new report, Apple is actively nurturing young talented coders in schools and colleges across India. These Apple Distinguished Schools teach curriculums based around Swift app development.

Apple promotes ‘incredible’ iPhone 6s units made in India

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iPhone 6s made in India
The iPhone 6s is important to Apple in emerging markets.
Photo: Apple

The iPhone 6s is still alive and well in some markets — one of which is India, where the 2015 flagship is now being manufactured.

Apple is using this to sell the handset to locals. India has become an increasingly important market for the company as smartphone growth in other areas slows to a crawl.

Apple finalizing locations for proposed India retail flagship

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Bangkok apple store
Apple could finally be getting its India flagship store.
Photo: Apple

Whether Apple will ever open an official flagship retail store in India is the greatest “will they, won’t they” off-and-on relationship since Pam and Jim in The Office.

From the sound of things, things are back in the “it’s happening” category. According to a new report, Apple has finalized a short list of locations for its first Apple Store in the country.