Fake Apple ad campaign protests Obama’s Silicon Valley visit


iSnoop ads invade Silicon Valley to protest Obama fundraisers

Apple’s legendary iPod ads have been nothing less than iconic, but a California street artists has turned the famous marketing campaign into an anti-Obama parody ahead of the President’s visit to area.

President Obama just wrapped up a quick fundraising tour around Los Angeles and San Francisco last week with a $32,000 a plate fundraiser at Scandal creator Shonda Rhimes’s house, and another with Nancy Pelosi, but the commander-in-chief was greeted by some scathing street art that highlighted some of his administration’s biggest scandals.

Here are some of the iAds found on the streets of Silicon Valley:

Get Your Don Draper On With Apple’s Updated iAds


iAd Workbench

Apple has rolled out what is perhaps the most important update ever to its mobile advertising platform, giving anybody with an Apple ID the ability to create iAds for free.

Using the updated iAd Workbench tool, anyone can make their own iAd campaign in a simple, Apple-style interface. It just got a whole lot easier to make iAds for iOS devices.

And that’s not all Apple has added.

Apple Reportedly Bringing Fullscreen Video iAds To An iPhone Near You


An interactive, fullscreen iAd for Nissan
An interactive, fullscreen iAd for Nissan

Apple is planning to bring fullscreen video iAds to iOS, according to a new report from AdAge. The ads will be interstitials, meaning that they will interrupt whatever you’re doing to briefly take over the screen.

In the past, iAds have only been displayed as small banners that can be tapped to bring up fullscreen adverts. Newsstand publications can already do this on the iPad, but in the future fullscreen interstitials could be in any kind of app, including games.

AdAge has previously reported that Apple is hiring executives left and right from the advertising industry to beef up its iAds division. The same site also recently reported that Apple is building its own ad exchange to sell iAds to the highest bidder. When you put the pieces together, it looks like Apple is gearing up for a heavy iAds push for developers.

Source: AdAge

iRadio Won’t Launch Until Fall, Be Supported By iAds



At this point, the magic 8-ball is turning up “Yes” to the question whether or not Apple will announce their new streaming music service, iRadio, at next week’s WWDC keynote at a rate of almost 100%. A new report not only confirms the magic 8-ball’s whisperings, it says Apple is restructuring the iAds team to help support the new product. But don’t expect iRadio to launch at WWDC: you’ll have to wait until iOS 7 lands in September.

Steve Jobs Personally Ordered All Apple Ads To Be Removed From Fox News


"You, go out and get me the softest mattress you can find!"

Even though Steve Jobs had a solid working relationship with News Corp. CEO Rupert Murdoch, it’s no secret that Steve Jobs hated Fox News. In fact, in Walter Isaacon’s authorized biography, Steve Jobs said that “Fox has become an incredibly destructive force in our society.”

Rather than associate Apple’s brand with Fox News, Steve Jobs decided to personally order all of Apple’s ads to be removed from the conservative TV network.

Apple Shows Off iAd With New Profile Of Land Rover Campaign


Screen Shot 2012-08-06 at 4.14.07 PM

Apple’s iAd network hasn’t really caught on as fast as the Cupertino-based company would have liked, but that doesn’t mean iAds aren’t creating great results for the companies who have hopped on board. In a new video profile on its iAd Network portal, Apple shows how iAd has helped Land Rover raise awareness for its Range Rover Evoque automobile.

Apple Hires Adobe Exec To Run iAds



Apple has finally tapped someone to run its suffering mobile ads division. Bloomberg is reporting that Apple has poached Adobe exec Todd Teresi to run iAds. Andy Miller stepped down from the mobile ad division last August.

Teresi is listed as the VP and GM of Media Solutions at Adobe. He has also served as the Senior Vice President of Yahoo before resigning in 2008. He has a history of working with interactive advertising.