| Cult of Mac

Humane’s upcoming iPhone-killer looks to be a projection device

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Humane's teaser video has a strong
Humane's teaser video has a strong "1984" vibe.
Photo: Humane

It looks like Humane’s upcoming iPhone-killer will be a laser-projection system after all, based on a cryptic teaser video that dropped Friday.

Humane is a San Francisco startup staffed with a glittering roster of ex-Apple talent, many of whom were instrumental in developing the original iPhone.

The company hasn’t yet announced its first product, but patents hint Humane is working on a smart, screenless device that projects information onto the environment around the user.

Secretive startup full of Apple talent aims to change your life through wearables

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Humane's wearable ditches a screen in favor of lasers, which project info out into the world. Here it is showing a thermostat projected on a user's hand.
Humane's wearable ditches a screen in favor of lasers, which project info out into the world. Here it is showing a thermostat projected on a user's hand.
Photo: Humane

The people who invented the iPhone are trying to invent what comes after the iPhone, and it sounds bonkers.

A secretive San Francisco startup called Humane appears to be developing a wearable, screen-less device that uses low-powered lasers to project information out into the wearer’s environment. And there’s not an AR/VR headset in sight.