HP’s pricey new iPad Pro competitor totally misses the point

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HP Chromebook x2
The HP Chromebook x2 just doesn’t make sense.
Photo: HP

Android tablets were never going to topple the iPad, so now Apple’s rivals are trying their luck with new slates powered by Chrome OS. HP is the latest to throw its hat into the ring with the Chromebook x2, a pricey competitor to iPad Pro that ships with a detachable keyboard and stylus.

It’s somewhat attractive, but it makes no sense at $599.

HP is now selling Apple devices

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The new 10.5-inch iPad Pro puts monstrous power at your fingertips.
HP offers iPhone, iPad, and Mac under its DaaS program.
Photo: Ste Smith/Cult of Mac

HP is now selling Apple devices through its Device as a Service (DaaS) program.

iPhone, iPad, and Mac devices join the existing catalog of Android and Windows options available to enterprise customers.

Apple overtakes Asus to become fourth largest notebook maker

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13 inch MacBook Pro with Touch Bar
Notebook sales increased more than expected last year.
Photo: Apple

Global notebook shipments increased more than expected last year, and part of it came down to Apple’s strong MacBook growth.

According to a new report from market research firm TrendForce, Apple recorded a 9.6 percent market share in global notebook shipments, up from 8.3 percent the previous year. As a result, Apple overtook Asus to become the fourth largest notebook maker by shipments, compared to the fifth largest in 2016.

Today in Apple history: HP’s iPod comes out of the blue

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The Apple iPod + HP flopped, but it was still a savvy business move for Apple
Do you remember the HP-branded iPod?
Photo: Keegan/Wikipedia CC

January 8: Today in Apple history: Apple iPod + HP debuts January 8, 2004: The clumsily named Apple iPod + HP, a Hewlett-Packard-branded iPod, makes it debut at the Consumer Electronics Show in Las Vegas.

Shown off by Hewlett-Packard CEO Carly Fiorina, the prototype device is colored blue, the color used for HP’s branding. By the time it arrives on the market later that year, however, the device is the same shade of white as the regular iPod. It doesn’t hang around for long.

Nvidia unleashes 65-inch TVs fit for gaming

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NVIDIA gaming TV
NVIDIA's BFGDs bring ultra-fast gaming to the big screen.
Photo: NVIDIA

CES 2018 bugNvidia has unleashed the world’s first lineup of big-screen TVs fit for gaming.

They’re called BFGDs (Big Format Gaming Displays) and they’re capable of displaying 4K content at an ultra-fast 120Hz. They boast support for Nvidia G-Sync and HDR — and they have a Shield TV built right in.

Angela Ahrendts named one of world’s most powerful women

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Angela Ahrendts.
Angela Ahrendts at the iPhone X keynote.
Photo: Apple

Apple’s boss of retail is finally getting some recognition for her large role at the world’s most powerful tech company.

In its latest rankings of the most powerful women in business, Fortune has placed Angela Ahrendts in the top 20 of influencers, raising her up one spot from last year and putting her ahead of executives at companies like Google, JP Morgan Chase, Microsoft, and Boeing.

MacBook upgrades give Apple a second quarter sales boost

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MacBook
MacBook sales are up again around the world.
Photo: Ste Smith/Cult of Mac

Recent upgrades to the 12-inch MacBook helped provide Apple with a 17.1 percent notebook sales boost during the second quarter of 2017. The company remains fifth in overall market share, but it has been able to widen the gap between itself and sixth-placed Acer.

Global PC shipments decline as Mac sales stay stagnant

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wwdc 2017
Mac sales are still solid.
Photo: Apple

Global PC shipments declined for the 11th straight quarter, according to a new report from Gartner which found shipments were the lowest they’ve been since 2007.

While most PC manufacturers are experiencing a sales slump, Apple’s Mac and MacBook sales are pretty much stagnant from the same quarter a year ago. Other companies like Lenovo and Asus saw their shipments take a huge dip.

iMac Pro’s insane price tag is actually a great deal

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Apple
Is the iMac Pro really worth $5,000?
Photo: Apple

When Apple unveiled the new iMac Pro at WWDC this week, not only was it the most powerful Mac ever made, it was also one of the most pricey ever.

At $5,000 for the baseline model, the iMac Pro is aimed at the most professional of Pro users, but according to a new price analysis on competing super-powered PC, the iMac Pro might actually be a killer deal.

New MacBook Pro gives Apple a Q1 sales bump

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MacBook
The new MacBook Pro has been great for Apple's bottom line.
Photo: Apple

Despite a slow global market, Apple’s notebook sales experienced year-over-year growth last quarter, according to a new report that reveals the new MacBook Pro provided the company with a considerable bump in sales.

Notebook shipments were up 6.1% worldwide for the first quarter of 2017 with total shipments hitting 37.81 million units. That’s great news for manufacturers, but TrendForces’ latest findings show that a cool down period could be on the way.