Let’s not beat around the bush — the new iPhone names are a mess. “iPhone XS Max” sounds like a body spray for teenagers and the “XR” in iPhone XR means … well, not very much at all.
Today’s iPhones are an explosion of confused branding.
But the 2018 iPhones definitely aren’t the first time Apple products bore baffling, awkward or just plain rubbish names. Brace yourself for a repulsive refresher as we recount the worst Apple product names of all time.