Hi Speed event

New iPhones (both “regular” and mini, as well as Pro and Pro Max). A new, pint-size HomePod mini. And the triumphant return of MagSafe … this week’s “Hi, Speed” event delivered the goods.

Read up on all the new Apple gear, and find out why we’re totally psyched about the iPhone 12 mini (and a bit less so about 5G), in this week’s free issue of Cult of Mac Magazine. Download it now to read on your iOS device.

Oh, and don’t worry — we’ve got plenty of post-show analysis (and some even fresher Apple news and rumors, too) …

Apple execs uttered the term “5G” so many times during Tuesday’s iPhone 12 unveiling that they could have triggered semantic satiation. (That’s when you hear something so many times that it starts to sound … really weird.)

If their repetition of the word didn’t burn 5G into your brain — or turn your gray matter into mush — the 5G supercuts that followed certainly will.

I imagine Tim Cook seething with rage.

And I imagine workers in Apple’s marketing department filled with a gut-churning mixture of righteous anger, paranoia and dread.

What could cause such unpleasantness inside the pristine glass walls of Apple’s spaceship HQ (or within remote employees’ home bubbles)? Tuesday morning, images of the entire iPhone 12 lineup and HomePod mini leaked just hours ahead of Apple’s “Hi, Speed” event.

Apple’s “Hi, Speed” event included the company’s most critical release of 2020: the much-anticipated iPhone 12 series. And a long-awaited cheaper HomePod, too.

Here are the most important takeaways from Tuesday’s event to put these new products in context.

It happens before every Apple event. The rumor mill, tech blogs (hello), and iPhone-obsessed nerds pin every hope, dream and desire on the next version of Apple’s devices.

More often than not, those desires are dashed, pushing those wants off to another event. While Apple’s iPhone 12 event showed the steps the company is taking toward iterating on its most popular device, there were also some things left on the wish list.

Apple’s beloved MagSafe branding made its return at Tuesday’s “Hi, Speed” Apple event. And, if it’s not quite like it was before, isn’t that the same as every single story about something being brought back from the beyond?

The new, different version of MagSafe will allow users to snap on accessories to the back of their iPhones. Think wallets, cases and — in a new move for Apple — its first official wireless charging pads for iPhone.

The wait for iPhone 12 Pro and iPhone 12 Pro Max is over. During its big “Hi, Speed” keynote on Tuesday, Apple showcased its latest flagships with a dazzling new design inspired by iPad Pro, super-fast 5G connectivity, and the latest A14 Bionic chipset.

The lineup also brings new color options, improved cameras, and MagSafe — but not as you know it. You can preorder yours this Friday, October 16, before the new handsets make their official debut one week later on October 23.

Apple showcased the iPhone 12 mini and iPhone 12 handsets Tuesday, showing just how powerful an “entry level” smartphone can be.

While these don’t pack as many features as Apple’s Pro phones, there’s a whole lot to get excited about. Here’s what you get with Apple’s “regular” iPhone 12 phones.

Apple took the wraps of the HomePod mini Tuesday, showcasing a pint-size smart speaker that promises high-end audio at a lower price than its big brother. But the most interesting parts might have nothing to do with music.

With Apple’s custom U1 ultra-wideband chip inside, the HomePod mini also can serve as an advanced hub for home automation. A new Intercom feature promises to connect family members wherever they are. And, in typical Cupertino fashion, the speaker will work closely with other Apple devices.

The only thing wrong with Apple’s product-release events is that there aren’t enough of them. The company supposedly will put on three of them this autumn — and while that’s a good start, there needs to be many more.

Apple held a product-release event in September, and will announce more new products at a second event on Tuesday. Unconfirmed reports point to a third event in November. But there’s no reason to stop there. Apple should keep holding them every month. They get us excited about new products, which is good for Apple — and for Apple fans, too.

The latest leaks and reporting give us a pretty convincing picture of what to expect – and what not to expect – at Apple’s big “Hi, Speed” event next Tuesday.

Plus, now we’re getting word of yet another Apple event possibly coming in November. Let’s hope the hardware hits just keep coming!

Catch up on all the latest Apple news and rumors in this week’s issue of Cult of Mac Magazine. It’s free, and it’s made to shine on your iOS device. Download it now!

Apple’s eagerly anticipated AirTags are going to be eagerly anticipated for a while longer, according to Apple tipster Jon Prosser. In a tweet Friday, he said Apple pushed back the launch of its location-tracking tags to March 2021.

He also shared some new information about Apple’s rumored AirPods Studio headphones.

New info from reliable Apple leaker Kang could provide the best look yet at what to expect during Apple’s October 13 event showcasing the iPhone 12 and HomePod mini.

Kang — a leaker with a 97.8% accuracy rate, according to AppleTrack — published the iPhone 12 details on Chinese social media platform Weibo. Here’s what Apple is set to announce, according to Yang.

Apple will introduce a HomePod mini in 2020, but don’t get your hopes up about a sequel to the original HomePod smart speaker, claims a reliable Apple leaker.

L0vetodream made the claim Tuesday on Twitter after Apple issued invites to its October 13 “Hi, Speed” event. Apple likely will unveil its final new hardware products of the year at that time.

The invite to an Apple October product event might have an upcoming device hidden in plain sight. Part of the graphic included with the invite apparently bears a strong resemblance to AirTags, the item-location tags that are supposedly on the docket for the October 13 event.

Hidden in Tuesday’s invite to the October Apple event is a hint that the company is about to make a big push into augmented reality.

The graphic for the event invite is the Apple logo surrounded by bubbles. iPhone and iPad users can transfer that design to the real 3D world, and put it in motion.

Apple just invited the world to an event on October 13. No agenda was announced, but there’s little doubt the star will be the iPhone 12, the first iOS device with 5G wireless networking. Apple hinted at the coming upgrade with the title of the event: “Hi, Speed.”

But a handful of other products might also be on the docket, including the first MacBook built around Apple Silicon rather than an Intel processor.