Today in Apple history: After a horrible quarter, Gil Amelio gets the boot

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Bringing on Gil Amelio was viewed as a big coup for the Apple board.
This was the end of Amelio's 500 days running Apple.
Photo: Apple

July 6: Today in Apple history: After a horrible quarter, Apple CEO Gil Amelio is fired July 6, 1997: Following a massive quarterly loss for Apple, board member Edgar S. Woolard Jr. calls CEO Gil Amelio and informs him that he needs to step down. “You’ve done a lot to help the company, but the sales haven’t rebounded,” Woolard says.

Steve Jobs denies being responsible for Amelio’s ouster. However, the move results in him becoming Apple CEO for the first time. Now it’s time for a real turnaround!

Today in Apple history: Terrible quarter marks the end for Gil Amelio as CEO

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Apple losses Gil Amelio
Apple wasn't always a global behemoth.
Image: Ste Smith/Cult of Mac

June 27: Today in Apple history: Terrible quarter marks the end for Apple CEO Gil Amelio June 27, 1997: The last day of another disappointing quarter brings an end to CEO Gil Amelio’s 500 days running Apple.

The $56 million quarterly loss contributes to an overall deficit of $1.6 billion during Amelio’s reign. The slump effectively wipes out every cent of profit Cupertino earned since fiscal 1991. After losing money for six out of the last seven quarters, Apple seems past the point of no return.

Today in Apple history: Mac clone-maker peaks before a dizzying decline

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Power Computing clone Macs sounded like a good idea at first.
Power Computing's clone Macs were built for speed.
Photo: Antnik

June 4: Today in Apple history: Mac clone-maker Power Computing peaks, begins rapid decline June 4, 1997: Mac clone-maker Power Computing hits its high point — but it’s also the beginning of the end.

Power Computing’s boss reaches an agreement with Apple CEO Gil Amelio concerning the forthcoming Mac OS 8. The deal allows the company to start making moves toward an IPO as the fastest-growing PC company of the decade. Things don’t turn out quite so well!

Today in Apple history: Rumors fly that Canon might buy Apple

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Apple is worth more than the entire US energy sector combined
Apple was up for sale in the 1990s.
Photo: Ste Smith/Cult of Mac

April 21: Today in Apple history: Rumors fly that Canon might buy Apple April 21, 1995: Rumors swirl that Canon (yes, the Japanese camera company!) might take over Apple in either a partial or complete acquisition.

Speculation grows about a possible deal after Apple reveals its latest earnings, which show big improvement but still fall far short of Wall Street’s expectations.

Today in Apple history: Apple racks up staggering $700 million loss

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Apple is worth more than the entire US energy sector combined
In 1996, Apple's worst quarter yet sees the company lose $700 million.
Image: Ste Smith/Cult of Mac

March 28: Today in Apple history: Apple racks up staggering $700 million loss March 28, 1996: In a dire message to Wall Street, Apple warns that it will report a $700 million after-tax loss for its most recent quarter.

Apple’s biggest quarterly loss in history, the shocking news reveals a company in far more financial trouble than previously thought. More than half the loss comes from $1 billion of unsold products.

Today in Apple history: Gil Amelio takes over as CEO

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Bringing on Gil Amelio was viewed as a big coup for the Apple board.
Gil Amelio was viewed as the man to save Apple.
Photo: Apple

February 2: Today in Apple history: Gil Amelio takes over as Apple CEO February 2, 1996: Apple reveals that turnaround artist Gil Amelio will take over from Michael “The Diesel” Spindler as CEO of the struggling company.

With disappointing Mac sales, the disastrous “clone Mac” strategy and a failed Sun Microsystems merger to his name, Spindler is asked to resign by the Apple board. Then Cupertino enlists supposed corporate miracle-worker Amelio for the job.

Unfortunately, he turns out to be no better than Spindler.

Today in Apple history: Apple brings back Steve Jobs with NeXT buyout

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Steve Jobs returned to Apple on December 20, 1996.
Steve Jobs pictured on December 20, 1996.
Photo: Tim Holmes/Flickr CC

December 20: Today in Apple history: Apple buys NeXT for $429 million, bringing Steve Jobs back to Cupertino December 20, 1996: Apple Computer buys NeXT, the computer company Steve Jobs founded after leaving Cupertino a decade earlier.

The deal costs Apple $429 million. It’s a massive price to pay for the failing NeXT, which already saw its hardware division crash and burn. The price is worth it when you consider what Apple gets as part of the deal, however: the return of Steve Jobs.

Today in Apple history: A phone call sows the seeds of OS X

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Look familiar? NeXT's OpenStep operating system laid the groundwork for OS X.
Look familiar?
Photo: The Color Convergence

Nov 25: Today in Apple history: The seeds of OS X are sown with NeXT OpenStep November 25, 1996: A midlevel manager at NeXT contacts Apple about the possibility of Cupertino licensing NeXT’s OpenStep operating system.

Garrett L. Rice’s communication with Ellen Hancock, Apple’s chief technology officer, is the first formal step in a long process. It ultimately leads to Apple buying NeXT, the creation of OS X, and Steve Jobs returning home to the company he co-founded.

Today in Apple history: Turnaround artist Gil Amelio joins Apple’s board

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Bringing on Gil Amelio was viewed as a big coup for the Apple board.
Bringing on Gil Amelio was viewed as a big coup for the Apple board.
Photo: Apple

November 9: Today in Apple history: Gil Amelio joins Apple board of directors November 9, 1994: Gil Amelio, a businessman with a reputation as a talented turnaround artist, joins Apple’s board.

Coming off his impressive revitalization of National Semiconductor and Rockwell International, Amelio’s appointment at Apple sparks widespread celebration. Many Apple watchers think his arrival means the company’s dark days are over. Sadly, Amelio’s turnaround tricks won’t work in Cupertino.