Today in Apple history: Gil Amelio joins Apple’s board

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Bringing on Gil Amelio was viewed as a big coup for the Apple board.
Bringing on Gil Amelio was viewed as a big coup for the Apple board.
Photo: Apple

November 9: Today in Apple history: Gil Amelio joins Apple board of directors November 9, 1994: Gil Amelio, a businessman with a reputation as a talented turnaround artist, joins Apple’s board.

Coming off his impressive revitalization of National Semiconductor and Rockwell International, Amelio’s appointment at Apple sparks widespread celebration. Many Apple watchers think his arrival means the company’s dark days are over.

Sadly, Amelio’s turnaround tricks won’t work in Cupertino.

Today in Apple history: Steve Jobs flip-flops on the Newton

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Newton MessagePad 2000
The Newton MessagePad went from hero to zero overnight.
Photo: iFixit

September 4 Today in Apple history September 4, 1997: The writing is on the wall for Apple’s Newton product line as Steve Jobs tells executives at the newly spun-off company not to bother moving into their new offices.

It’s quite the turnaround for the Newton division. Only months earlier, it was being portrayed as large enough to become its own company.

Today in Apple history: After a horrible quarter, Gil Amelio gets the boot

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Bringing on Gil Amelio was viewed as a big coup for the Apple board.
This was the end of Amelio's 500 days running Apple.
Photo: Apple

July 6 Today in Apple history July 6, 1997: Following a massive quarterly loss for Apple, board member Edgar S. Woolard Jr. calls CEO Gil Amelio and informs him that he needs to step down. “You’ve done a lot to help the company, but the sales haven’t rebounded,” Woolard says.

Steve Jobs denies being responsible for Amelio’s ouster. However, the move results in him becoming Apple CEO for the first time. Now it’s time for a real turnaround!

Today in Apple history: Terrible quarter marks the end for Gil Amelio

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Apple losses Gil Amelio
Apple wasn't always a global behemoth.
Image: Ste Smith/Cult of Mac

June 27 June 27, 1997: The last day of yet another disappointing quarter for Apple brings an end to CEO Gil Amelio’s 500 days running the company.

The $56 million quarterly loss contributes to an overall Apple deficit of $1.6 billion during Amelio’s reign: The slump effectively wipes out every cent of profit Cupertino had earned since fiscal 1991. After losing money for six out of the last seven quarters, Apple seems past the point of no return to many observers.

Today in Apple history: Rumors fly that Canon might buy Apple

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money
Apple was up for sale in the 1990s.
Photo: Ste Smith/Cult of Mac

April 21 April 21, 1995: Rumors swirl that Canon (yes, the Japanese camera company!) might take over Apple in either a partial or complete acquisition.

Speculation grows about a possible deal after Apple reveals its latest earnings, which show big improvement but still fall far short of Wall Street’s expectations.

Today in Apple history: Apple racks up staggering $700 million loss

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money
In 1996, Apple's worst quarter yet sees the company lose $700 million.
Image: Ste Smith/Cult of Mac

March28 March 28, 1996: In a dire message to Wall Street, Apple warns that it will report a $700 million after-tax loss for its most recent quarter.

Apple’s biggest quarterly loss in history, the shocking news reveals a company in far more financial trouble than previously thought. More than half the loss comes from $1 billion of unsold products.

Today in Apple history: Gil Amelio takes over as CEO

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Bringing on Gil Amelio was viewed as a big coup for the Apple board.
Gil Amelio was viewed as the man to save Apple.
Photo: Apple

Feb2February 2, 1996: Apple announces that Gil Amelio is taking over from Michael “Diesel” Spindler as Apple CEO.

With disappointing Mac sales, the disastrous “clone Mac” strategy and a failed Sun Microsystems merger to his name, Spindler is asked to resign by the Apple board. Supposed turnaround artist Gil Amelio is given the job instead.

Unfortunately, he turns out to be no better.

Today in Apple history: The seeds of OS X are sown

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nextstep
Look familiar?
Photo: The Color Convergence

Nov25November 25, 1996: Garrett L. Rice, a mid-level manager at NeXT, contacts Apple chief technology officer Ellen Hancock about the possibility of Apple licensing NeXT’s OpenStep operating system.

It’s the first formal step in a process that ultimately ends in Apple buying NeXT, the creation of OS X, and Steve Jobs returning home to the company he co-founded.

Today in Apple history: The end of Apple’s worst ever financial quarter

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Apple losses Gil Amelio
Yep, Apple wasn't always a global behemoth.
Photo: Ste Smith/Cult of Mac

Monday 27 27 June 1997 marked the last day in the worst financial quarter in Apple history, in which Apple lost $56 million — effectively bringing an end to then-CEO Gil Amelio’s 500 days running the company.

The $56 million loss contributed to an overall Apple loss of $1.6 billion during Amelio’s reign: effectively wiping out every cent of profit Cupertino had earned since fiscal 1991. In other words — ouch!