In the wake of Hurricane Ida’s category 4 landfall in Louisiana on Sunday, officials and aid workers are assessing damage and needed relief efforts. Today Apple CEO Tim Cook confirmed the company will donate money in support of those efforts.
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Apple employees donated their time and money in record quantities in 2020, a year that hasn’t exactly been the best in living memory. Apple’s Giving Program, which matches employee donations and volunteered hours with monetary donations to the size charity, saw plenty of action.
While Apple doesn’t provide exact figures for the year, it notes that — since the program’s inception in 2011 — Apple employees have raised close to $600 million in total donations to more than 34,000 organizations. Along the way, employees have volunteered a massive 1.6 million hours of their time.
The National Park Service service turns 104 on Tuesday, and to help celebrate, there is a new Apple Pay donation program and special content collections on Apple TV and the App Store. Plus, there’s an upcoming Apple Watch Activity Challenge.
Apple’s 1-for-1 donation matching program, and paying employees for time spent volunteering, resulted in $100 million going to charities last year, the company said.
And it’s not only developers helping kids learn to code. There’s also a barbershop for the homeless run by an Apple employee.
Apple is making it easier for people to make donations to the Red Cross to help efforts in Australia as it battles back against the terrible bushfires the country has experienced.
Users can make Red Cross donations of between $5 to $200 through iTunes and the App Store. Apple is not taking any commission or processing fees for the donations, which will go entirely to charity.
Jony Ive has been largely quiet since his departure from Apple was first confirmed back in June. But now Ive has resurfaced — through a charitable contribution to the Daily Mail newspaper’s orchard-planting campaign.
Ive, who was instrumental in placing trees into Apple Stores, has donated 100,000 British pounds ($131,000) to the paper’s Be A Tree Angel campaign. Ive’s contribution will enable 1,000 orchards to be planted in 1,000 schools across the U.K.
The Salvation Army red kettle, a tradition begun back to the 19th century, has been updated for the 21st century. Passersby can now donate to this charity with Apple Pay or Google Pay.
Tim Cook has donated more than $5 million worth of Apple shares to a charity, as revealed by a U.S. Securities and Exchange Commission filing posted this week.
Cook’s decision to give away 23,700 shares of AAPL stock comes one year after he made a similarly sized donation to charity. Apple’s CEO has said that he plans to give away his entire fortune, currently valued at around $625 million.