| Cult of Mac

Apple spends $1.3 billion to fight homelessness


Apple is working with affordable housing organizations to build new homes and provide housing stability for individuals and families in communities across California.
Apple is working with affordable housing organizations to build new homes and provide housing stability for individuals and families in communities across California.
Photo: Apple

Apple spent $1.3 billion recently to help remedy the California housing crisis, the company said Monday, following up on its pledge three years ago to spend $2.5 billion on an array of projects.

The Cupertino tech giant highlighted its new Veterans Square unit in Pittsburg, California, among other developments.

Apple pumps $1 billion into affordable housing for California


Apple's affordable housing initiative invests $1 billion
Taylor Mestres and Keteria Lara bagged a new home with Apple's help.
Photo: Apple

Apple on Wednesday confirmed it has deployed more than $1 billion for affordable housing initiatives across California. The company calls this a major milestone in its $2.5 billion commitment to combat the housing crisis.

And now, after its initiative has helped thousands of people across the state become homeowners for the first time, Apple says it is accelerating its support for affordable housing..

Apple donates money to battle COVID-19 in India


Apple is donating funds to help battle coronavirus around the world.
Photo: U.S. Centers for Disease Control and Prevention

Apple is donating money to support relief efforts in India as the country grapples with the effects of the COVID-19 pandemic, CEO Tim Cook said.

“Amid a devastating rise of COVID cases in India, our thoughts are with the medical workers, our Apple family and everyone there who is fighting through this awful stage of the pandemic,” Cook wrote in a tweet sent to his 12.8 million Twitter followers.

Apple delivers millions of units of PPE to help battle COVID-19


Apple delivers PPE
Apple has been working to battle the spread of coronavirus.
Photo: Apple

Apple has delivered millions of units of personal protective equipment to the Ministry of Health in Zambia to fight the spread of COVID-19.

In response to the coronavirus, Apple earlier this year started sending its charitable donations through the (Red) nonprofit to help the Global Fund provide critical support to health systems most threatened by the pandemic. This will continue through June 30, 2021.

Apple invests $400 million in affordable housing in California


Apple housing initiative
Apple is helping fight homelessness by developing affordable housing.
Photo: Apple

Apple is investing more than $400 million in affordable housing projects and homeowner assistance programs in California, the company said Monday.

This sizable contribution is part of a multiyear commitment by Apple to spend $2.5 billion fighting the California housing crisis. The money will “support thousands of Californians with first-time homebuyer assistance or new affordable housing units.”

Here’s the memo Tim Cook sent to Apple employees about George Floyd killing


Tim Cook delivers the goods at Apple's iPhone 11 event.
Cook says that Apple will be making several charitable contributions.
Photo: Apple

As protests roiled the United States following the police killing of George Floyd in Minneapolis, Apple CEO Tim Cook sent a memo to employees condemning the killing, calling for change, and offering support.

In the note, Cook expressed his wishes for a “better, more just world” for everyone. He also advised employees that are “hurting right now” that they can access mental health resources and other support from Apple. In addition, Cook said Apple will make charitable donations to groups such as the Equal Justice Initiative.

You can read Cook’s entire memo to Apple employees below.

Tim Cook drops in on UK’s The Big Night In fundraiser


“The Big Night In” was raising funds for charity, and Tim Cook dropped by the help.
Tim Cook appeared on The Big Night In to announce a sizable donation from Apple to the cause.
Photo: BBC TV

Apple CEO Tim Cook appeared on Thursday’s The Big Night In event on BBC One in Great Britain. He announced his company is making a “significant donation” to this fundraiser, which is raising money for Comic Relief and BBC Children in Need.

Apple matching charity donations with employees tops $100 million


Apple charity donations fund Saints of Steel, run by Jaz Limos
Apple charity donations fund Saints of Steel, a non-profit run by Apple employee Jaz Limos.
Photo: Apple

Apple’s 1-for-1 donation matching program, and paying employees for time spent volunteering, resulted in $100 million going to charities last year, the company said.

And it’s not only developers helping kids learn to code. There’s also a barbershop for the homeless run by an Apple employee.