If you felt worried about Apple’s supposed lack of innovation, today’s action-packed WWDC keynote should have allayed your fears. Apple execs sprinted through a 2.5-hour technology showcase filled with hardware updates, serious software upgrades and even a whole new product category.

The whirlwind presentation showed the end result of a busy company with almost unimaginable assets. Far more than a sleepy kickoff to an annual developers confab, today’s stunning presentation showed the magical output of an innovation machine firing on all cylinders.

Anyone who pegged Tim Cook as asleep at the wheel better think again. Here are the key takeaways from Apple’s Worldwide Developers Conference 2017 keynote.

Developers got treated to a new lineup of Macs today at WWDC 2017, including a sneak peek at a “seriously badass” iMac Pro coming later this year.

Apple updated both the iMac and MacBook Pro product lines with a bunch of new internal features. The new models bring brighter displays and more powerful CPUs that will make the Mac a VR gaming-machine — and they’re shipping today.

Apple’s 2017 Worldwide Developers Conference is set to kick off in just a few short hours, and rumors indicate we could be in for the iPhone-maker’s most action-packed keynote in years.

Not only is Apple expected to unveil iOS 11, macOS 10.13, tvOS 11 and watchOS 4, but today’s event could also showcase some fresh new hardware. Cult of Mac will be here to liveblog all the festivities with up-to-the-minute analysis on all the new software, hardware and more.

Tim Cook and company take the stage today at 10 a.m. Pacific in San Jose, California, but we’ll be kicking off the fun a little early. Come join the action!

Apple’s online store is now down ahead of its WWDC keynote.

The temporary shutdown all but confirms new products will be appearing later today. Apple is expected to announce updates to the MacBook Pro lineup, an all-new 10.5-inch iPad Pro, and maybe even a Siri-powered smart speaker.

All next week, illustrator and senior UX/UI designer Andy McNally will be sketchnoting Apple’s Worldwide Developers Conference for us, starting with the big keynote on Monday.

It is time to get ready for the 2017 WWDC. What should I pack? What pens should I bring? OK, maybe I’m the only one who has to think about what pens and colored markers I need to bring. However, it is critical to remember all of the chargers and cables for our Apple devices.

In this week’s Cult of Mac Magazine, we give you everything you need to know for WWDC 2017, including Cult of Mac’s expectations and predictions, wish lists for macOS 10.13, watchOS and iOS 11, and how WWDC became the tech juggernaut it is today.

Check out Dubai-based Ullu’s luxurious Apple Watch bands in the company’s big, summer sale. Save 15-20 percent on Ullu’s exotic straps at Watch Store through this month.

Here are this week’s top stories.

This week, on The CultCast: new evidence points to one of the most hardware-packed WWDCs in years! Add in four new OS reveals and, by golly, you have one heckuva exciting show. We’ll tell you all we know, and share all the products we predict will hit the stage.

Our thanks to Squarespace for supporting this episode. It’s simple to accept Apple Pay and sell your wares with your very own Squarespace.com website. Enter offer code CultCast at checkout to get 10% off any hosting plan.

All next week, student Kenny Batista will be writing a diary from Apple’s Worldwide Developers Conference in San Jose, California. Kenny won a coveted scholarship, which includes food, lodging, keynote access and meeting Apple CEO Tim Cook. In his first entry, Kenny describes how he won the scholarship.

A few weeks ago, Apple selected me for a WWDC scholarship. I’ll be heading down to the conference this Saturday and staying there the whole week.

I’ll be writing a first-person perspective of the event from the dorms, the scholarship orientation (after which we meet Tim Cook, supposedly), the keynote, the sessions and more.

I got the scholarship by creating a demo in Apple’s Xcode version of Swift Playgrounds and writing a short essay about it. It took me six days — about 30 hours of work after school — but it was worth it!

Here’s how I did it.

Apple’s first major event of 2017 is right around the corner. WWDC will deliver our first previews of the next big upgrades to its software platforms, with the possibility of new hardware thrown in for good measure.

But with three months left to wait for the iPhone 8, will the event really be all that exciting? Will Apple’s improvements to iOS and macOS be all that significant? And is anyone actually looking forward to a 10.5-inch iPad Pro?

Join us in this week’s Friday Night Fight as we discuss whether WWDC 2017 will be worth watching.

WWDC is almost upon us. Ahead of Monday’s keynote event we’re running down everything we’re expecting for the annual developers extravaganza. You can watch the keynote live, and follow coverage here at Cult of Mac.

From software to hardware, here’s what we are predicting for next week: