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iPhone should prioritize battery over design, says ex-Apple evangelist

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battery
Would you take better battery life over a thinner iPhone?
Photo: Jim Merithew/Cult of Mac

Apple’s former “chief evangelist” Guy Kawasaki thinks the company has made a massive mistake by prioritizing sleek smartphone design over improved battery life.

“If Apple introduced a phone that had double the battery life but was also thicker I’d be buying it tomorrow,” he told The Australian Financial Review. “You have to charge your phone at least twice a day, and God forbid you ever forget to do that.”

Working Apple-1 sells to mystery buyer for $375,000

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RR Auction 1
The computer sold to a mystery buyer online.
Photo: RR Auction

A rare working Apple-1 computer, one of just 200 built by Steve Jobs and Steve Wozniak in 1976, has sold at auction for $375,000.

The computer is thought to be just one of only around 15 Apple-1 models still in working order. The auction took place in Boston, MA, on Tuesday. The buyer was an “anonymous businessman,” who placed his bid online.

Auction of working Apple-1 from 1976 should bring big bucks

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In previous auctions, other Apple-1 computers have sold for as much as $815,000.
In previous auctions, other Apple-1 computers have sold for as much as $815,000.
Photo: RR Auction

You can buy a piece of Apple history next month. An Apple-1 computer built by Steve Jobs and Steve Wozniak will be auctioned off.

But bring your credit card. The auction house expects it to go for about $300,000.

Apple HR couldn’t care less if you have a college degree

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Apple leases new offices near to Apple Park
You can get hired at Apple even without a fancy piece of paper telling people you got a lot of book learning.
Photo: Duncan Sinfield

The traditional life plan includes four years of college then a good job. But not everyone takes this path, and sometimes the lack of a college degree keeps some people from getting a job they are otherwise qualified for. But not at Apple.

Following a non-traditional career path is no problem getting hired at Apple. And that goes for positions beyond working at its retail stores.

On Apple’s trillion-dollar day, Guy Kawasaki wishes he was there

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Guy Kawasaki
Apple reaching a $1 trillion value gives Guy Kawasaki a lot to think about.
Photo: Guy Kawasaki

Guy Kawasaki made history with Apple. So you would expect he would have a lot to say today when stock prices surged high enough to make his old employer the first trillion dollar company.

For one thing, the marketing guru behind the success of the Macintosh computer wishes he hadn’t turned down an offer from founder Steve Jobs to return to Apple.

You can now listen to an opera about Steve Jobs on Apple Music

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Steve Jobs Revolution
Now available wherever fine music is sold or streamed.
Photo: Pentatone

If you’ve ever wanted to listen to an opera based on the life of Steve Jobs, now’s your chance!

Called The (R)evolution of Steve Jobs, the 95-minute production comprises 19 different scenes from Jobs’ life, taking him from childhood through the founding of Apple with Steve Wozniak to his departure and eventual return to the company he helped create. Here’s how you can listen.

Steve Jobs stars in awesome ’80s computer archive from BBC

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Steve Jobs
BBC's archive is a glimpse into the personal computer revolution as it took off.
Photo: BBC

Are you a computer history nerd? Want to hear 32-year-old Steve Jobs ruminating after the future of computing, or Apple co-founder Steve Wozniak talk phone phreaking and the birth of the Apple II?

If so, you’ll almost certainly be happy to hear about an amazing new archive of classic computer industry footage which just emerged online. Created in the 1980s by the U.K.’s BBC public broadcasting company, the footage comes from something called The Computer Literacy Project, aimed at inspiring a generation of people to code.

ARKit 2.0 will make you actually want to use AR

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ARKit
Apple is taking ARKit to the next level.
Photo: Apple

WWDC 2018 bug Cult of Mac ARKit was last year’s big WWDC announcement. This year Apple introduced ARKit 2.0 and, if we weren’t convinced before about the potential of augmented reality, Apple’s presentation went a long way to changing our minds!

The update to the world’s largest AR platform introduces a new more easily sharable file system, improved face tracking, more realistic rendering, 3D object detection, and — most exciting of all — shared experiences.

Glitchy Apple II screens inspire this artist’s work

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Melissa Barron
A screen glitch, frustrating to most, is beautiful to weaver Melissa Barron.
Photo: Melissa Barron

The Apple II and the iconic game The Oregon Trail launched countless computer science careers – and are twin muses for weaver Melissa Barron.

The Chicago artist appreciates the similarities in a line of code and a strand of yarn as she brings analog texture to computer screens, especially the helter-skelter appearance of glitches.

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