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Which Apple Watch should you buy?

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Photo of Apple watch to illustrate Apple Watch buying guide
See which Apple Watch makes the most sense for your lifestyle.
Photo: Jim Merithew/Cult of Mac

Confused about which Apple Watch to buy? With Apple Watch Ultra 2, Apple Watch Series 10 and Apple Watch SE currently vying for your wallet’s attention, it all depends on what you want out of a smartwatch — and how much you’re willing to pay.

This buying guide breaks down what each Apple Watch does best, helping you match your needs (and budget) with the right device, whether you’re a fitness enthusiast, an outdoor adventurer or simply looking for a reliable, everyday smartwatch.

All the ways Apple Watch has saved lives

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Apple Watch showing Emergency SOS feature.
Apple Watch has helped save plenty of lives.
Photo: Leander Kahney/Cult of Mac

The Apple Watch repeatedly saves lives around the world, thanks to its health monitoring features and emergency functions.

Here’s a comprehensive roundup of some of the most notable ways Apple Watch has saved people’s lives. From fit teenagers with undiagnosed health problems to car crash victims in danger of drowning, Apple’s smartwatch helps people cheat death in remarkable ways.

10 years of Apple Watch history: A timeline

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Apple Watch: 2015 to 2025.
Technically it was announced in 2014, so it’s a little over ten years.
Image: Apple/D. Griffin Jones/Cult of Mac

For the 10th anniversary of its launch, we compiled over a decade of Apple Watch history into a quick timeline. Starting with the original three collections — including models in solid 18 karat gold — all the way to today’s far more advanced (and sensible) Apple Watch Series 10 and Ultra 2.

The Apple Watch was the first major product introduction of Tim Cook’s reign as Apple CEO. There was immense pressure on Apple to prove that it could still innovate without Steve Jobs. While the Apple Watch wasn’t as flashy as the iPhone and iPad, it’s grown into an incredible business rife with breakthrough technology, in one of the most physically constrained form factors yet.

Shape-changing Apple Pencil would work like a paintbrush

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Apple Pencil as paintbrush
What if an Apple Pencil was a paintbrush instead?
AI concept: ChatGPT

Apple engineers exploring ways to improve the Apple Pencil got a patent for a stylus tip that can change its shape or stiffness. The goal might be to make a paintbrush for an iPad so digital painting feels more like the real thing.

It’s a concept the company has looked into for years.

Apple Watch 10 prototype reveals mysterious new health sensor

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Apple Watch 10 prototype back
It's an Apple Watch 10, but the health sensors differ from the production model's.
Photo: Stella - [email protected]

An apparent Apple Watch Series 10 prototype with a significantly different health sensor surfaced online Monday. Speculation suggests the prototype version might indicate work on advanced health monitoring capabilities like blood glucose monitoring — an Apple goal for many years.

Apple Watch sales nosedived in 2024 as rivals surged

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Apple Watch 10 deals
The Apple Watch Series 10 failed to boost Apple's smartwatch sales.
Photo: David Snow/Cult of Mac

Despite the launch of the redesigned Apple Watch Series 10, Apple’s wearable sales declined by a whopping 19% in 2024. The overall smartwatch shipments also fell by 7% in the year.

Although sales declined, Apple remained the top player in the smartwatch market in 2024, beating Samsung and Xiaomi.

Polk Audio system brilliantly boosts Mac mini’s sound [Setups]

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Polk Audio Reserve R100 bookshelf speakers
The Mac mini setup's bookshelf speakers are just the top of the Polk Audio iceberg. The man shed's home theater audio gear is incredible, too.
Photo:

In today’s featured setup from the Pacific Northwest, Polk Audio boosts Mac mini sound with bookshelf speakers on the desk as well as a subwoofer under it. But that’s not the extent of the user’s devotion to Polk, an admired longtime brand we rarely, if ever, see in setups coverage. The Mac mini setup is just one part of a magnificent man shed. The other part is a home theater festooned with more than enough Polk Audio hardware for stellar surround sound.

This startup is building a real-world version of Her’s Samantha by tackling screen addiction

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Photo of woman lying on grass and wearing Natura Umana's HumanPods earbuds.
HumanPods earbuds are just the start of Natura Umana's AI plans.
Photo: Natura Umana

In a world dominated by screens, where the average person spends more than seven hours a day glued to digital devices, the question arises: Is there a better way to integrate technology into our lives? Swiss company Natura Umana believes there is. Taking inspiration from Spike Jonze’s iconic film Her, the company is developing a revolutionary AI ecosystem that replaces screen dependency with natural, voice-first interaction.

At the heart of Natura Umana’s vision are two pioneering products: HumanPods, the first AI earbuds designed for all-day wear, and NatureOS, a software platform that introduces “AI People” — intelligent agents that feel more like companions than tools. Together, these innovations aim to reduce screen addiction, enhance productivity and foster real-world human connections, all while maintaining a steadfast commitment to privacy.

TimeCapsule battery case boosts AirTag life to astonishing 10 years

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TimeCapsule AirTag battery case
TimeCapsule has its drawbacks, but battery life shouldn't be one of them.
Photo: ElevationLab

Want to extend your AirTag’s battery life to 10 years and keep the tracker dry and concealed? Well, that’s easy to do with ElevationLab’s innovative new TimeCapsule AirTag battery case. The weatherproof case keeps an AirTag safe and sound — and frees you from swapping out the Apple tracking tag’s coin-shaped batteries every year.

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