Mobile menu toggle

Search results for: patent

Apple experimented with a VR headset before settling on a watch

By

Virtual reality was one of the first iPhone accessories Apple considered. Photo: USPTO/Apple
Virtual reality was one of the first iPhone accessories Apple considered. Photo: USPTO/Apple

The recent New Yorker profile of Jony Ive revealed how he was the driving force behind the Apple Watch, and how he felt the “the obvious and right place” for wearable tech was the wrist — and not the face, as Google tried with its Google Glass project.

In the same story, Tim Cook offered his dim appraisal of Glass, saying that, “We always thought that glasses were not a smart move, from a point of view that people would not really want to wear them. They were intrusive, instead of pushing technology to the background, as we’ve always believed.”

While the two disses may read like potshots at an Apple rival, a patent published today reveals that — yes — Apple has indeed tried virtual reality goggles, roughly three years before settling on the Apple Watch form factor. Here’s what it came up with.

Apple Watch is totally a Jony Ive production

By

Photo:
This is the device they'll remember Jony Ive for. Photo: Leander Kahney/Cult of Mac

If there’s one thing today’s New Yorker profile of Jony Ive hammers home, it’s how important the Apple Watch is to Apple’s design guru. The 16,000-word story reveals how Ive pushed the Apple Watch as a project, shortly after Steve Jobs’ death, when Apple was under pressure to come up with its next insanely great idea.

Here’s all the ways

12 things we learned from the New Yorker’s profile of Jony Ive

By

The world's most famous designer, Jony Ive. Photo: Apple
Photo: Apple

In what may be the longest magazine feature yet dedicated to Apple’s industrial design guru, the New Yorker has just published a sprawling 16,000 word profile of Jony Ive — taking readers from his early meetings with Steve Jobs up to the present day.

It’s jam-packed with fascinating tidbits about Ive, his secretive design studio, and Apple’s past and future. While I’d thoroughly recommend reading the whole article, here are the details that really leaped out:

Meet the Mercedes tech guru who defected to Apple

By

Johann_Jungwirth Credit: Merceds Benz http://next.mercedes-benz.com/wp-content/uploads/2014/05/PUX_Vorschau.jpg
Johann Jungwirth used to head up Mercedes' R&D lab in Silicon Valley. He now works for Apple on Mac systems engineering. Yeah right. Photo: Mercedes Benz

Johann Jungwirth is a new Apple employee with one of the world’s most unbelievable job titles.

Until the middle of last year, Jungwirth headed up the big Mercedes-Benz R&D facility in Silicon Valley that, among other things, is responsible for the futuristic self-driving car you see below. (The astonishing Mercedes F 015 is very real, BTW).

Jungwirth was hired by Apple last September and given the title of “Director of Mac Systems Engineering,” according to his LinkedIn page. The title appears to be total hogwash. Jungwirth spent his entire 20-year career working on connected cars, not computers.

Apple is famous for obfuscating about its new hires to throw off competitors and journalists, and the company is reportedly working on a top-secret electric car. If Apple is interested in the stuff Jungwirth has worked on, it’s going to be a wild ride.

Apple car? Cupertino’s got the design talent to transform another industry

By

BMW_Gina_concept_car
One of the designers in Apple's Industrial Design Group helped create this shape-shifting fabric-covered car for BMW. Photo: BMW

As rumors that Apple is making a self-driving car rev up, a peek under the hood of the company’s famed Industrial Design studio reveals a crew of talented automobile designers.

An interest in futuristic cars is embedded deep within the DNA of Apple’s vaunted design team. Working under Jony Ive, Apple employs designers who worked on several fantastic concept cars, including a fabric-covered BMW that shifts shape depending on speed.

Ive has long been obsessed by cars. (He has quite a stable.) As a teenager, Ive wanted to be a car designer. He visited a U.K. design school that specialized in automotives with a view to studying there, but he found the other students too weird. They were making “vroom vroom” noises as they sketched. Instead, he went to Newcastle Polytechnic (which has since been renamed Northumbria University).

A look at other key members of Apple’s design team, and at a super-secret research-and-development facility planned for the company’s new campus, offers a few clues about how Cupertino might go about producing innovative and unconventional cars.

Wave goodbye to the last of Apple’s mini-stores

By

The typical design for an Apple Mini-Store. Wave goodbye! Photo: Apple
The typical design for an Apple Mini-Store. Wave goodbye! Photo: Apple

While many of us will be celebrating Valentine’s Day this Saturday, for Apple it represents the end of an era.

At 10pm today, Apple will close its existing Oakridge retail store in San Jose, California — with a new, larger one set to open Saturday morning at 10am. In the process, Apple will have marked the end of its mini-store experiment, with the Oakridge venue being the last of its kind.

First launched in 2004, Apple’s mini-stores were an effort to quickly roll out new Apple Stores to keep up with demand at a time when the company was unable to find enough of the larger sites it was looking for. Nine mini-stores were opened in all — ranging in size from 2,000-square-feet down to a tiny 500-square foot.

Bye-bye bezel! Future iPhones may sport wraparound display

By

Bezels, what bezels? Photo: Apple/USPTO
Bezels, what bezels? Photo: Apple/USPTO

Given Apple’s tendency to only do major redesigns for its iPhones every other year, we’re most likely not going to get a bold new iPhone form factor until late 2016.

With that said, however, Jony Ive’s design team don’t take too many days off — which means that there are constantly new ideas being churned out that may well radically change how we think of an iPhone looking. A new Apple patent application published today shows off an iPhone with a wraparound display, resembling something not a million miles away from a fourth- or fifth-generation iPod nano.

Until now, Apple’s been dead-set on making every iPhone thinner than the last, but the company’s proposed “wrap-around display” makes it seem like that strategy may no longer be on the cards.

iPhone 6s may feature updated Touch ID sensor for better Apple Pay

By

Touch ID
Touch ID is ready for an upgrade. Photo: Apple
Photo: Apple

Touch ID is going to get a big upgrade in the next iPhone, according to a new rumor from reputable Apple analyst Ming Chi-Kuo.

In his latest note to investors, Kuo says Apple plans to upgrade the fingerprint scanning technology in its Touch ID module this year to reduce the number of reading errors and offer a “better and safer Apple Pay user experience.”

Apple would take a bite out of GoPro with this action cam concept

By

55
The iPro action cam concept. Photo: Curved

 

 

It’s no secret that Apple has given some thought to wearable cameras. The company already has a patent that would crush GoPro if it ever decided to make sports cameras, but there’s not enough money in the market for Apple to even bother.

We’ll probably never get to see what Jony Ive’s perfectly designed answer to GoPro would have looked like, but our friends at Curved have been busy dreaming up the perfect action cam that works seamlessly with the iPhone and Apple Watch. Their answer is called the iPro: an action cam that looks so good, you’ll never want to beat it up.

Take a closer look:

Here’s what Apple should do to fix Notification Center

By

notificationsiOS8
Notification Center is surprisingly unintuitive for Apple. Photo: Apple

 

I have very few complaints about iOS 8, and based on casual conversations I’ve had with friends plus the high percentage of users who have upgraded to Apple’s latest mobile OS, I’d suggest the same thing is true across the board.

One part of iOS I use very rarely, however, is Notification Center, which aims to be a one-stop-shop for all the information you need to know, but instead looks like a strangely un-Apple mass of informational overload.

Apparently Stockholm-based MobileCreative designers Petter Andersson, Friðgeir Torfi Ásgeirsson and Jonas Jerlström feel the same way, because they’ve come up with a concept video showing a new possible notification interface for iOS. And you know what? I kind of love it.