Last year around 1.4 Million U.S. households reportedly threw in the towel on Pay TV and embraced the cord-cutting revolution. And it seems that the idea of consuming media in non-traditional ways starts young, with Nickelodeon this week announcing its plans to launch a subscription video service aimed at preschoolers.
Called Noggin, the service takes the form of an iOS app set to launch on March 5. Costing just $5.99 per month, it will be advertising-free, and will boast a range of kids’ shows, such as “Blue’s Clues” and “Little Bear” that are not currently part of Nickelodeon’s assorted TV networks.