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How Steve Jobs got employees to tell him what sucked about his companies

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Steve Jobs had ways of making you talk!
Photo: Ben Stanfield/Flickr CC

Would you have liked to be the person to tell Steve Jobs that something about his company sucks? If not, you may not have enjoyed the experience of working with him.

In a recent Medium post, San Francisco-based marketing pro Andy Raskin relates a story overheard from a well-known (but unnamed) CEO. The CEO described the somewhat unorthodox, but effective, way that Jobs rooted out problems at Pixar, the company he ran alongside Apple. Here’s what he did.

Snapchat introduces six-second ads that users can’t skip

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Snapchat ads
Hate being forced to watch ads? You're probably not going to be too happy.
Photo: Snapchat

Snapchat has started rolling out unskippable ads, promoting everything from the new Deadpool movie to Snapple and Samsung’s Galaxy S9 handset.

These six-second ads currently appear only in the professionally produced Shows found in Snapchat’s “Discover” section. Introducing unskippable ads marks a change in the company’s advertising strategy. Previously, Snapchat allowed users to skip commercials, although this proved to be unsustainable from a business perspective.

YouTube bingers can now set ‘take a break’ reminders

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Is it time you took a break from YouTube?
Photo: Charlie Sorrel/Cult of Mac

Hello, my name is Killian and I’m a YouTube addict.

I know I’m not the only one. There’s a large number of us out there. But now we have help. YouTube’s new “take a break” reminders let you know when it’s time to put down your phone and experience life outside of videos.

Here’s how you use them.

Watch HDR YouTube videos on your iPhone X

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Displaying an HDR YouTube video on a non-HDR screen is impossible.
Unfortunately, displaying an HDR YouTube video on a non-HDR screen is an exercise in futility.
Graphic: Ed Hardy/Cult of Mac

There’s a whole YouTube channel devoted to HDR videos, and the iPhone X can now display them as they are meant to be seen.

High Dynamic Range offers a greater span of colors that most screens can display. The OLED display in Apple’s flagship device is up to the job, though.

So long, aluminum! Why the iMac needs a total redesign.

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Will the iMac design ever be this exciting again? The original iMac G3.
Will the iMac ever be this exciting again?
Photo: Apple

When the first iMac debuted 20 years ago, it shook the tech world with its completely unorthodox appearance. The blobby, curvaceous and colorful computer looked, in Steve Jobs’ words, good enough to lick.

It was a statement computer, both for those who owned it and for those who made it.

However, with the iMac not having had a substantial redesign since 2012, Apple’s all-in-one desktop is getting a bit long in the tooth. It’s time for Apple to give it an overhaul with a new iMac design that would get the world excited about Macs again — and prove Apple remains committed to innovative computing.

Make your own WWDC 2018 3D model

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Buy a 3D printed version of the WWDC2018 logo
The WWDC2018 logo looks 3D. How about a 3D model of it?
Photo: Martin Hajek

Martin Hajek is best known for producing beautiful renders of rumored iPhones, but he came up with something different today: a 3D model of the logo for Apple’s upcoming developer conference. Not a render — an actual model that can be held in your hands.

Funny ‘Barbers’ iPhone ad wins major award

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Apple took Best of Show at the ADC annual awards
This humorous iPhone 7 Plus ad was the big winner at the ADC annual awards.
Screencap: Apple

A TV advertisement for the iPhone 7 Plus’ camera won Best in Show at the prestigious ADC annual awards. The ‘Barbers’ ad comically demonstrates that Apple’s smartphone can make anyone look good.

Watch it below:

All the important stuff revealed at Google I/O

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Google I/O 2018 was full of AI surprises.
Google I/O 2018 was full of AI surprises.
Photo: Google

Google just took the wraps off its big software lineup for 2018. If Apple executives were watching, there’s a lot they should be worried about.

Artificial intelligence has always been one of Google’s strengths over Apple. But in 2018, the search company is going all out, putting AI in everything. Pretty much every app the company has is getting some new machine-learning tricks in the next few weeks that make certain iOS features look ancient.

Check out the biggest announcements from this morning’s Google I/O keynote.

Google smart displays will takeover homes in July

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Google smart displays
Google Assistant can bring show and tell with smart displays, like this one from Lenovo.
Photo: Lenovo

Smart speakers are about to get upstaged at home by an arguably smarter device – smart displays.

During its I/O developers conference Tuesday, Google announced smart displays with Google Assistant would hit store shelves in July, adding yet another screen to vie for our already fractured attention.