Siri is already pretty smart, but Apple wants to take her to the next level. An Apple job listing out of Cupertino calls for a “uniquely creative individual to help us evolve and enrich Siri, our virtual personal assistant.”

“Siri’s known for ‘her’ wit, cultural knowledge, and zeal to explain things in engaging, funny, and practical ways,” says Apple. “The ideal candidate is someone who combines a love for language, wordplay, and conversation with demonstrated experience in bringing creative content to life within an intense technical environment.”

Apple was awarded a Technology & Engineering Emmy on Thursday evening during a ceremony at the Bellagio in Las Vegas. Launched in 1948, the Technology & Engineering Emmy Awards honor “development and innovation in broadcast technology and recognize companies, organizations and individuals for breakthroughs in technology that have a significant effect on television engineering.”

LAS VEGAS, CES 2013 – Wanna stream video from your Mac but don’t have an Apple TV? No problem. This dongle by Plair will let you stream any video you want to your TV’s HDMI port over WiFi.

Why not just use an Apple TV? Maybe you don’t have Mountain Lion on your Mac and can’t share your display over AirPlay with your TV. Maybe you got a PC in the house too and want to stream video from that as well. There are lots of reasons, but basically, Plair is more universal than a lot of options out there.

CES 2013, the world’s biggest cornucopia of cutting-edge gadgetry, kicks off in Las Vegas in under a week, and as always, Cult of Mac’s team of writers will be at all the booths, announcements and parties that matter, getting you the scoop on what’s coming up in the world of tech.

There’s a lot for any Apple fan to get excited about in the run-up to CES, but this year, we think you want to pay a lot of attention to what’s coming out of Las Vegas in relation to home automation. Chances are, everything from your oven to your lights to your thermostat are going to be controlled by your iPhone in just a few years time… and even Apple wants in on the action.

Apple just started seeding iOS 6.1 beta 4 to developers in the iOS Dev Center. The update 98MB update is available over-the-air to devs already on the iOS 6.1 beta. There doesn’t appear to be anything big in this particular update, but let us know if you find anything new in the comments.

Year in review lists are usually pretty exhausting, but with millions of apps to choose from in the App Store there’s a pretty good chance you missed some great new apps that came out in 2012. Apple just unveiled their App Store Best of 2012 page and it’s packed with goodies.

The App Store Best of 2012 is divided into numerous categories of apps so everyone will find something they enjoy. Apple didn’t stop with just the App Store though. The Best of 2012 list also includes selections from Music, Movies, TV Shows, Books, and even Podcast.

You can check out all the goodies right here.

If you use the official Time Warner TV iPad app, then you’re in luck. A big update has brought the ability to view On Demand content, including 4,000 TV and movie titles from 91 different providers.

Content is available in HD and standard def depending on the provider, and you have full power to search and browse the catalog right from the comfort of your iPad.

Apple has begun testing high-resolution television set designs with manufacturing partners in Asia, according to a new report from The Wall Street Journal that cites unnamed sources within Foxconn. Both Foxconn and display manufacturer Sharp are said to be involved in the process, which is still in its early stages.

I am forever adjusting my iPhone’s brightness settings, whether it’s to make the screen as dark as possible so that I can use it in bed without keeping my girlfriend awake, or to make it as bright as possible when I’m rummaging around in the attic for the Christmas decorations. The problem is, Apple doesn’t make it easy to alter brightness levels on the fly.

If you’ve got a jailbroken iOS device, however, you can take matters into your own hands. Install the new BrightVol tweak on your handset and you’ll be able to adjust your display’s brightness levels using your volume buttons. It couldn’t be quicker.

Speaking to NBC talking head Brian Williams this week, Apple CEO Tim Cook said: “When I go into my living room and turn on the TV, I feel like I have gone backwards in time by 20 to 30 years.”

Cook went on to upgrade Apple’s efforts in television from a “hobby” to “an area of intense interest.”

These cryptic comments support what Steve Jobs’s biographer, Walter Isaacson, told an interviewer, which is that Jobs said off the record that he wanted to “reinvent” TV, that Apple had “licked” the problems associated with said reinvention, and that Apple’s solution would liberate TV viewers once and for all from “all these complicated remote controls.”

If you want to tease predictive meaning out of these two Apple CEO statements, the key is in what each of them said and to whom and why.