A Chinese smartphone maker has apologized for an ad comparing Apple to mass-murdering Nazi leader, Adolf Hitler.

The ad depicted a cartoon Hitler performing the Nazi salute, with his red armband showing the Apple logo instead of a swastika.

Text on the advert read, “Under the arrogant regime of iOS domination that developers around the world love yet hate, we are always carefully asking, ‘is this kind of innovation okay?'” It went on to describe Apple as a “dusk empire,” suggesting that it’s on the wane as a company.

Check out the CEO’s grovelling apology below.

Whether it’s arguing over market share vs. profit margins, or Google Now vs. Siri, the war between Android and iOS users can sometimes can a bit heated.

But up until today, no matter how anti-Apple the crowd, I’ve never heard anyone stoop to compare Tim Cook’s company to Adolf Hitler, the mass-murdering Nazi Party leader.

That’s all changed now, however, as a new ad from Chinese Internet video site service, Jia Yueting, is drawing on the massively offensive parallel to promote its new Android smartphone.

Rightly or wrongly, iCloud is one of Apple’s most regularly criticized products (speaking personally, I’ve never had any major problems with it, but I use Google’s rival service far more.) It seems that Apple is more than aware of the negative feedback, however, because it’s in the process of improving the back-end infrastructure needed to support its cloud-based services.

Firstly, the company bought FoundationDB, a Virginia-based startup, which specializes in handling large chunks of data very quickly. Now a separate report claims that Apple acquired U.K.-based big data analytics firm Acunu sometime in late 2013, with the likely effort of using its database technology for providing analytics related to iCloud services.

Apple has bought a boring database company you’ve never heard of called FoundationDB. While not as sexy as buying Beats, the acquisition is good news for Apple’s increasingly important cloud services.

The Virginia-based startup, which has raised a little over $20 million in funding, specializes in handling large chunks of data very quickly. TechCrunch first reported news of the acquisition.

Apple could definitely use help on the server side, especially after its cloud services just recently suffered the worst outage in their history. With the iTunes Store, App Store, iCloud, iMessage, Siri, and a forthcoming TV service, Apple needs all the data power it can get. Hopefully FoundationDB will help.

Apple is trying to make Apple TV more appealing than ever with a lower price tag and HBO Now exclusivity, but Amazon announced today that it’s bringing new features to its set top box too, and they won’t cost customers a cent.

Expandable USB storage, private listening via for wireless headphones, and hotel Wi-Fi support are being added to Amazon’s TV devices. The new features will rollout to customers over the coming weeks as a free, over-the-air software update for the Fire TV and Fire TV Stick.

The list of new features includes the following:

With high development costs and uncertain prospects, now is a risky time to build Apple Watch apps. But like many other indie developers, I’m working on one anyway.

The Apple Watch gold rush is about more than money.

Do you remember the first time you saw one of these cool iPod & iTunes commercials? Surely you were impressed with the motion, the cool white earbuds and silhouetted dancers, and the hip soundtrack pulsing out from your TV. It was like nothing we’d ever seen before.

Ciat/Day’s iconic silhouette ads captured the cool of the iPod brand without trying to make us identify with any specific actor or band (at least at first). The iPod came out in 2001, but it wasn’t until 2004 that it had any kind of mass-market success, due to both the fact that iTunes went PC, and these ads.

You can now watch all 22 of these iconic ads in one long, 13 minute stretch, thanks to the Steve Jobs Documentary YouTube Channel.

This week: we break down all that we know (and still don’t!) about the Apple Watch, and Leander says why the $10,000+ gold editions are totally opposite Steve Jobs’ vision for the company he co-founded. Plus: Apple quietly kills their iconic glowing logo; what we love and don’t about the new Macbook, and why some are not thrilled with its new “butterfly” keyboard; and with HBO Now coming exclusively to Apple… could big AppleTV changes be on the horizon?

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Full show notes ahead!

The viral video hit “Apple Engineer Talks,” which mocks the new MacBook, is a scream. I nearly died laughing — along with millions of other people.

The clever parody was crafted by somebody who clearly has a deep knowledge of Apple, so I was surprised to discover its creator is actually an Android user.

Here’s how he did it, and why he didn’t make any money off his wildly successful Apple viral video.

The new MacBook is the biggest revolution to hit the laptop line in a decade, yet it’s not without its haters.

A mobile processor. One USB-C port. A 480p front camera. And a $1,299 price tag. “Just who the hell at Apple signed off on this thing?!” some fans might be asking. Well, thanks to some very rare footage of an Apple “engineer” speaking about the design process of the new MacBook, we finally know what was going through Jony and Tim’s heads when they signed off on production.

Whether you love or hate the new MacBook, you’ll laugh your ass off as the engineer tells a Spanish TV host all about the hilarious process.