Apple’s long-time ad agency, TBWA\MAL, is injecting some new blood into its leadership ranks to oversea the creation of advertisements for iPhone and Apple Services.
Apple Pay Express Transit is on its way to London, giving travelers a quick and easy way to pay for rides.
Transport for London (TfL) has confirmed it is working closely with Apple to enable the feature “in the coming months.” It promises more information will be available at a later date.
The first glimpse of Apple’s new Music and TV apps for Mac has been revealed with less than a week to go before WWDC 2019.
9to5Mac published two leaked screenshots of macOS 10.15 this morning just one day after they showed off leaked screenshots of iOS 13’s dark mode. The Music app and TV app screenshots look pretty bare, but reveal some new UI tweaks before Apple’s big keynote on June 3.
Take a look at the new Music app:
Craig Federighi, Apple’s senior vice president of software engineering, has addressed Google CEO Sundar Pichai’s shots at Apple’s stance on privacy.
In a recent New York Times op-ed, Pichai dismissed unnamed (but clearly Apple) tech giants who sell privacy as a “luxury good.” Unsurprisingly, Federighi doesn’t agree.
Apple has reportedly snapped up Tueo Health, a startup which was developing tools to help parents monitor their sleeping kids’ asthma symptoms. Tueo Health’s work involved a smartphone app that analyzes data from commercial breathing sensors.
It’s not clear exactly when the deal went down, but it appears to have stealthily happened late last year. Apple hasn’t revealed how much it paid.
Apple unexpectedly introduced iOS 12.3.1 this afternoon. It comes just a few weeks after the last update, and apparently only takes care of three bugs, two of which relate to spam in Messages.
Apple’s got no shortage of celebrity friends — and a few of them just shared their summer playlists to Apple Music.
Apple’s “Summertime Sounds” curated playlist collection contains the tracks hand-picked (well, presumably) by names including Chris Hemsworth, Lizzo, Shawn Mendes, J Balvin, and more. Want to know what Thor is bumping as he heads on the latest Avengers press tour? This might be your best hope of answering that question.
Ramadan is a month of spiritual reflection for Muslims. Apple sought to honor the holiday with a 15-second “Shot on iPhone XS” spot featuring gorgeous video footage from two photographers from the Middle East.
Finding Balance is a series of sweeping landscapes around the United Arab Emirates. In each beautifully composed scene, people are reflected in water in the foreground to symbolize the self-reflection of the season.
Apple has “hundreds” of people working to make Apple News+ the best place to read your favorite magazines.
The company has received lots of “great feedback” from many of its publishing partners, it revealed today. And some of them have special things planned for upcoming issues designed especially for Apple News+.
Apple has received virtually every award there is for advertising and marketing, but one announced this week caught the company by surprise.
The Cannes Lions International Festival of Creativity announced it would award Apple Creative Marketer of the Year for 2019, a first for the company.