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How to get back in shape after lockdown with Apple Watch

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Time to dust off your Apple Watch and start closing those rings again
Time to dust off your Apple Watch and start closing those rings again.
Photo: Graham Bower/Cult of Mac

If you’ve let your fitness slide during the lockdown, you’re not alone. The Activity app’s constant nagging to close your rings is not very helpful when all the gyms are closed and you’re stuck at home.

Skipping workouts for a few months is understandable under the circumstances, but you don’t want to become a permanent couch potato. So now that we’re all adjusting to the “new normal,” it’s the ideal time to dust off your Apple Watch and get back in shape.

New all-in-one Apple gift card is ‘for everything and everyone’

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Buy hardware or software with the new Apple gift card.
No more iTunes gift cards and Apple Store gift cards. There’s just Apple gift cards.
Photo: Apple

Apple now offers a gift card that can be used at the Apple Store to buy hardware and also at the App Store to buy software. And iTunes is included as well.

Previously, the company sold separate cards, one for iTunes/App Store and another for the Apple Store.

Eddy Cue emails confirm Apple’s deal to cut Amazon’s App Store fees

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Eddy Cue
Eddy Cue met with Jeff Bezos to talk about the deal.
Photo: CNBC

Apple agreed to halve its App Store fee for Amazon so the company would bring its Prime Video app to iOS and Apple TV, emails reveal (.pdf).

Apple exec Eddy Cue and Amazon boss Jeff Bezos personally negotiated the deal in 2016, it was revealed during Wednesday’s antitrust hearing looking into tech giants’ business practices. They agreed that Apple would get a 15% revenue cut from day one for customers who signed up through the app. Apple normally gets a 30% cut for the first year of an app’s subscription. It then claims a 15% commission for subsequent years.

Plugable’s very affordable HDMI adapter connects your Mac and TV [Review]

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Plugable USB-C to HDMI Adapter review
Using an external display with a MacBook is a breeze with the Plugable USB-C to HDMI Adapter.
Photo: Ed Hardy/Cult of Mac

MacBooks don’t have HDMI ports, but the Plugable USB-C to HDMI Adapter makes it easy to connect your laptop to an external monitor. Even better, this accessory is inexpensive and very portable.

I tested the adapter for work, watching video, and playing games. Here’s how it held up.

What to expect from Apple’s pandemic-afflicted earnings report

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Apple Q3 2020 earning results come out July 30.
Apple Q3 2020 earnings were almost certainly pushed up by the iPhone SE and weighed down by COVID-19.
Photo: Ed Hardy/Cult of Mac

When Apple reports its fiscal third-quarter earnings Thursday, the world will learn how the company is doing in the middle of a global pandemic.

Analysts predict a drop in revenue. But Apple itself previously said it’s seeing an increase in Mac and iPad sales. And investors have pushed the stock up almost 30% this year.

Congress may scrutinize Apple’s ‘copy-acquire-kill’ strategy

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Tim Cook goes to Washington
This is one of the questions Tim Cook could field tomorrow.
Screenshot: Apple

Lawmakers reportedly will quiz Apple on its “copy-acquire-kill” strategy during Wednesday’s congressional antitrust hearing.

According to the Washington Post, this will be one of the areas that Apple will be scrutinized on to see if it has engaged in anti-competitive behavior. “Copy-acquire-kill” refers to buying companies to acquire their innovative features, before killing them to stop other platforms from having access to them.

Apple’s new Thunderbolt 3 cable costs a mere $129

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Is the Apple Thunderbolt 3 cable the best on the market? Or just the most expensive?
Is the Apple Thunderbolt 3 cable the best on the market? Or just the most expensive?
Photo: Apple

The Apple Thunderbolt 3 Pro Cable comes at a price that should make even the most devoted Mac fan blink. At $129, it costs at least $50 more than comparable cables.

Not everything Apple sells is extraordinarily expensive. But it’s undeniable that the company occasionally adds on the “Apple Tax.”

Apple could face tough questions in this week’s antitrust hearing

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Tim Cook will testify before a congressional antitrust subcommittee this week.
Tim Cook will testify before a congressional antitrust subcommittee this week.
Photo: Mark Mathosian/Flickr CC

When the CEOs of Apple, Amazon, Facebook and Google take questions Wednesday from the U.S. House Judiciary Antitrust Subcommittee, they likely will face intense scrutiny of their companies’ business practices. But just how tough will the questioning get?

Scott Galloway, a NYU Stern School of Business marketing professor who wrote the best-selling book The Four: The Hidden DNA of Amazon, Apple, Facebook, and Google, thinks he knows what Congress will ask the executives. In a new article, Galloway laid out the questions Apple CEO Tim Cook and the others should expect.

Connect Mac and TV over an ultrafast wireless connection with Hyper Mirror [Review]

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LikPok Hyper Mirror review
The tiny Hyper Mirror transmitter sends high-speed video from your Mac to an external display. It can plug into a bulkier USB-C adapter.
Photo: Ed Hardy/Cult of Mac

The LikPok Hyper Mirror saves you the hassle of stringing wires between your computer and TV. It makes a wireless connection instead, using the extremely fast mmWave technology normally found in 5G networks rather than Wi-Fi.

Read on for the results of my tests with this replacement for HDMI cables.