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Apple explores new ways to promote its services

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Apple services are important to the company’s future profits.
Apple.com was all about Apple TV+ on Friday. It’s all part of advertising this company’s services.
Screenshot: Apple/Cult of Mac

Apple TV+ took over the Apple.com home page on Friday. And the company also released a lengthy video about a game recently added to Apple Arcade. These Apple services are seen as increasingly important to its bottom line. And the company is using new ways to advertise them.

Join the World’s End Club for side-scrolling adventure on Apple Arcade

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‘World’s End Club’ is the latest addition to Apple Arcade.
World’s End Club starts at an abandoned undersea amusement park. Then it gets weird.
Photo: Izanagigames

Just-released World’s End Club happily mixes genres. It’s a side-scroller puzzle-action game and a story-adventure game… all at the same time.

The action starts when a group of Japanese school kids find themselves in a long-abandoned amusement park under the ocean. It just gets weirder from there.

Director of Apple’s classic 1984 ad is unimpressed with Epic Games’ parody

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Epic Games mocked Apple with a ‘1984’ parody.
Ridley Scott isn’t impressed with Epic Games’ Nineteen Eighty-Fortnite parody.
Screenshot: Epic Games

Ridley Scott, who directed Apple’s famous 1984 Super Bowl TV advertisement, is less than pleased with the parody version Epic Games released last month.

The original ad introduced the Apple Macintosh to the world. Epic Games’ version seeks to portray itself as the underdog in a legal fight with Apple over App Store policies.

Sources affirm plans for new iPad Air, 2 Apple Watch models this fall

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The new 2019 iPad Air, with its 10.5-inch screen, works with Apple's existing Smart Keyboard.
2020's iPad Air could be the best one yet.
Photo: Apple

Sources familiar with Apple’s plans have confirmed to Bloomberg that a new iPad Air and Apple Watch refresh are on their way this fall.

The unnamed insiders corroborate recent leaks that indicate the new iPad Air will have an edge-to-edge display, like iPad Pro. The new Apple Watch is expected to come in two very different variants.

ARM iMac with custom Apple GPU could arrive in second half of 2021

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This iMac concept reflects what a lot of people want.
Could it look something like this?
Photo: Daniel Bautista

A brand-new iMac, powered by Apple Silicon combined with a custom Apple GPU, will land during the second half of 2021, according to a new report.

Codenamed “Lifuka,” the all-in-one is expected to use 5-nanometer chips manufactured by Taiwan Semiconductor Manufacturing Company — like those destined for iPhone 12 and other Apple Silicon machines later this year.

Save on awesome iPhone, Apple Watch, AirPods accessories in our big back-to-school sale

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CoM Back to School iPhone accessories sale
Bands, stands, cases, and more at up to 72% off.
Photo: Cult of Mac

The Cult of Mac Store’s big back-to-school sale kicks off today with sweet discounts on awesome iPhone, Apple Watch, AirPods and Mac accessories from Elago, Just Mobile, Mujjo and Twelve South.

Save up to 72% on brilliant bands, stands, cases, and more, with prices starting at a mere $9.95. The discounts are good for a limited time only, so enjoy them while you can!

Plugable USB-C multiport hub costs way less than Apple’s [Review]

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Plugable USB-C Multiport Adapter review
The Plugable USB-C Multiport Adapter adds three frequently used ports to MacBook or iPad Pro.
Photo: Ed Hardy/Cult of Mac

There’s no reason to watch a movie on your MacBook or iPad when the world is full of external displays you can connect to. Of course, to make the connection you’ll need something like the Plugable USB-C Multiport Adapter. Not only does it have an HDMI port, there’s a USB-A port for connecting an external drive. And a USB-C port for keeping your computer powered.

It was obviously designed to copy Apple’s Apple USB-C Digital AV Multiport Adapter but at a much lower price. Here’s how it stands up.

Tim Cook donates $5 million of his Apple fortune to charity

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Tim Cook goes to Washington
Tim Cook has said he will give his entire fortune away to charity.
Screenshot: Apple

Tim Cook, a freshly minted billionaire thanks to Apple’s continued powerhouse performance, last week gifted more than $5 million worth of Apple shares to charity.

According to a U.S. Securities and Exchange Commission filings, Cook donated 10,715 shares on Friday. At close of play Friday, Apple was trading at $497.48. This week it has passed $500.

Judge protects Unreal Engine during Epic Games’ battle with Apple [Updated]

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In the legal battle between Apple and Epic Games, which one is Thanos?
In the legal battle between Apple and Epic Games, which one is Thanos?
Image: Whelsko/Flickr CC

In an order issued Monday night, a U.S. district judge blocked Apple from revoking Epic Games’ developer accounts as the legal battle between the two companies moves toward trial.

The move protects Unreal Engine, Epic’s software suite that is widely used by other game developers, from becoming collateral damage in the high-profile legal battle.