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Apple takes funny look at apps tracking users in new video

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Apple takes funny look at apps tracking users in new video
Apple shows what the world would look like if brick-and-mortar businesses were just as nosy as apps.

Apple has a new video for all the people who took a TL;DR approach to the iPhone’s new App Tracking Transparency. Rather than read an explanation of the feature that debuted in April, there’s a short video showing what the world would look like if brick-and-mortar businesses were able to follow people the way apps can.

The result is pretty funny. Watch it now:

Apple forges ahead with testing iOS 14.7 and macOS 11.5

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Apple moves ahead with testing iOS 14.7 and macOS 11.5
Testing is on for iOS 14.7 beta 1, along with upcoming versions of macOS, iPadOS, watchOS and tvOS.
Photo: Ed Hardy/Cult of Mac

Apple hasn’t yet given regular users access to the most recent iPhone and Mac updates but is already testing their replacements. The first betas of iOS 14.7 and macOS 11.5 were seeded to developers on Wednesday.

The same goes for iPadOS 14.7, watchOS 7.6 and tvOS 14.7.

Jamf makes it easy to manage employees’ Apple devices, both remote and onsite

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Jamf excels at Apple enterprise management.
Jamf excels at Apple Enterprise Management.
Photo: Jamf

This Apple Enterprise Management post is presented by Jamf.

Even before the COVID-19 pandemic changed how employers and employees operate, remote work had become increasingly prevalent. By 2016, 43% of the U.S. workforce worked from home at least to some extent, according to Gallup. The pandemic added millions more and might tilt the balance toward remote work permanently.

So, now more than ever, organizations large and small must figure out how to manage, connect and secure all devices their staff members use, in workplaces and remotely. For enterprises that prefer to have iPhones, Macs and iPads in the mix, effective Apple Enterprise Management is crucial.

AssistiveTouch lets users control Apple Watch by clenching a fist

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AssistiveTouch lets users control Apple Watch by clenching their fists.
AssistiveTouch lets users control Apple Watch by clenching their fists.
Photo: Apple

Apple plans to release software updates this year that will make its devices far easier to use for people with mobility, vision, hearing and cognitive disabilities.

The features include AssistiveTouch for Apple Watch, which offers astonishing new ways for people with limited mobility to control the smartwatch without tapping its screen. The new feature uses Apple Watch’s array of sensors to interpret the wearer’s movement into interactions.

Cupertino showcased AssistiveTouch for Apple Watch — which lets users maneuver a cursor on the wearable’s screen simply by clenching their fist and pinching their fingers together, among other things — in a remarkable video. (We embedded the video below — definitely watch it.)

But AssistiveTouch for Apple Watch is just the beginning of Apple’s latest big push into accessibility.

Apple preps Beats Studio Buds to compete against AirPods

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Apple preps Beats Studio Buds to compete against AirPods
Apple could soon offer AirPods and Beats Studio Buds to rival each other.
Photo: 9to5Mac

In a brewing Apple vs. Apple battle, the iPhone-maker is reportedly working on Beats Studio Buds — a pair of in-ear wireless headphones with a lot in common with AirPods.

The odd circumstance comes because the company releases headphones under its own brand and also under the Beats brand.

Apple Music thinks big announcement will change music ‘forever’

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Apple Music
Apple Music HiFi?
Photo: Apple/Cult of Mac

Apple is teasing a special announcement regarding Apple Music is “coming soon,” possibly referring to a new Apple Music HiFi lossless audio tier. And Apple believes it’s going to send shockwaves through the industry.

The “coming soon” tease can be seen in the Browse section of Apple Music. There is a short animation showing the Apple Music logo spinning around, getting closer and closer to the camera as it does, with multiple copies appearing as it does.

A message accompanying the video notes that users should, “Get ready – music is about to change forever.”

UK charges repair shop $140,000 for selling fake Apple chargers

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Fake chargers
These turned out to not be legitimate.
Photo: BCP Council

A computer repair shop in Poole, England, has been charged damages amounting to $140,000 for selling unsafe, fraudulent chargers for Apple devices.

Investigators were initially tipped off when a shipment of 220 questionable items was held at East Midlands Airport in 2018. Following this, trading standards officers visited the offices of CK IT Solutions Limited, and recovered more than 1,400 products.

The captured devices — which were found to pose a risk of electric shock — were described as having “little or no distinguishable difference” from official Apple chargers. On the outside, at least.

Apple finally makes crucial hire: communications chief

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is now in charge of Apple corporate communications
Stella Low has been picked to lead Apple’s public relations efforts .
Photo: Cisco

Stella Low is stepping into a position at Apple that’s been empty for years. She’s been named vice president of worldwide corporate communications. That puts her in charge of Apple’s public relations efforts.

She left Cisco to take the job with Apple.

Servant is longlisted for ‘Best Drama’ TV Choice award

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TV Choice
Servant is up for Best Drama award.
Photo: TV Choice Awards

Apple TV+ show Servant is one of the longlist nominees for Best Drama Series at the 2021 TV Choice Awards, Apple has revealed.

While it’s great to see Apple TV+ rack up another award nomination, it’s important to note that the longlist is, well, very long: Servant is one of more than 50 shows up for the award. A spokesperson told Cult of Mac that the shortlist will be announced in June.