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Apple takes on Netflix with its own original TV service

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CEO Tim Cook before a picture of actors, directors, and producers of Apple TV+ original shows.
CEO Tim Cook before a picture of actors, directors, and producers of Apple TV+ original shows.
Photo: Apple

Hundreds of TV shows are available through dozens of streaming services, and Apple has just added itself to the mix with a stable of original programs. But rather than increasing the complexity, Apple is hoping to simplify everything by becoming a one-stop-shop for multiple offerings, including HBO, Showtime and more.

This service is called, logically enough, Apple TV+

Even Apple’s partners don’t know what its streaming TV service will cost

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AirPlay 2
You’ll be able to subscribe to HBO through the Apple TV service but HBO doesn’t know what it’ll cost.
Photo: Apple

If you’re curious about the cost of the Apple TV service set to debut on Monday, you’re in good company: apparently, the media companies that will provide much of the content are almost equally in the dark. 

Still, they think they might know something about Apple’s plans, and it’s good news for users of iPhone, iPad or Mac.

How Apple’s TV service can stand out in a crowded market

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The Apple TV app is expected to be the hub of this company’s streaming video service.
The Apple TV app is expected to be the hub of this company’s streaming video service.
Photo: Apple

Apple is undoubtedly going to throw its hat into the streaming TV markets during a big press event on Monday, where its service will have to compete against dozens of rivals, some household names.

Although the announcement is still a few days away, we already know quite a bit about how Apple will try to make its offering stand out.

Apple’s TV service could hit 100 million subs in next 5 years

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Apple TV
Apple's TV streaming service could mean a massive revenue boost.
Photo: Ste Smith/Cult of Mac

Apple hasn’t even debuted its streaming video service yet, and already analysts are salivating over the potential cash tidal wave it could earn Apple.

According to Wedbush analyst Daniel Ives, Apple could carve out 100 million subscribers in the next 3-5 years. This could earn anywhere up to $10 billion in revenue per year.

Every Apple TV+ series and movie currently in the works [Updated]

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Apple spent more than $20 million advertising Apple TV+ last month
Here’s what’s on Apple TV+ right now
Photo: Apple

The star-studded Apple TV+ lineup is starting to look like it could become a legitimate contender to Netflix and HBO. After going on a Hollywood spending spree in the last eight months, Apple appears poised to make a huge push into original content.

Thanks to its new worldwide video executive team, many of the Apple TV series in development actually look really promising and diverse. From Steven Spielberg’s Amazing Stories to mysterious new sci-fi series See, Apple’s working on some shows everyone could enjoy.

Check out the full list of Apple TV+ series and movies currently in the pipeline.

Update: We’ve added all the shows we know about heading into Apple’s big March 25 event, where the company expected to finally unveil its TV streaming service.

Ads might not taint Apple’s TV service

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Apple TV Close
Expect to binge watch Apple TV shows without commercial interruption.
Photo: Cult of Mac

TV shows and movies on Apple’s soon-to-be-announced streaming service might not be broken up by irritating commercial breaks. A new report indicates content will be either free or paid for entirely by subscription fees.

So you can expect to watch the upcoming shows staring Reese Witherspoon, Jason Momoa or many others without interruption.

Apple TV’s Events app is primed for March 25 keynote

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Events
"Iiiiiiiiit's showtime!"
Photo: Tim Wells/Twitter

As it always does before a new keynote event, Apple’s updated its Apple Events app for Apple TV. If you own an Apple TV set-top box, and want to watch the March 25 event from the comfort of your couch, this is the best way you can do it.

The “It’s Showtime” event will take place at 10am Pacific/1pm Eastern. A new wallpaper hints at the “showbiz” focus of the event by featuring an Apple logo under a spotlight.

Netflix confirms it won’t be part of Apple’s TV streaming service

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75% of Netflix users have no plans to jump ship to Apple TV+ (right away)
75% of Netflix users have no plans to jump ship to Apple TV+ (right away)
Photo: Stock Catalog/Flickr CC

Apple won’t officially unveil its streaming video service until next week but Netflix CEO Reed Hastings confirmed that his company will not be part of it.

The new video streaming service will offer subscriptions to other streaming services along with original TV shows from Apple. Everything will be combined into one “easy-to-use” app. However, Netflix doesn’t really see teaming up with Apple for subscribers as an advantage.

Apple picks up high-budget TV series Pachinko

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Pachinko
Pachinko got has been greenlit by Apple.
Photo: Grand Central Publishing

Apple may have found its own answer to Netflix’s popular TV show, The Crown

The iPhone-maker has reportedly ordered an eight-episode series based on the New York Times bestselling novel Pachinko. After beating out multiple other bidders for the project Apple is allegedly throwing more money behind the Pachinko than most of its other series as it aims to make a splash at the Emmys in 2020.

Stream Apple Music on Amazon Fire TV starting today

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Your Amazon Fire TV can stream Apple Music.
Your Amazon Fire TV can stream Apple Music, not just Game of Thrones.
Photo: Amazon

In what would have been radical change a few years ago, your Amazon Fire TV can now stream songs from the Apple Music service.

This is the latest move from the iPhone maker to allow users to access its services on hardware made by rival companies.