We’ve got our first glimpse of what Apple TV+’s kid-friendly programming is going to look like, thanks to trailers for Ghostwriter and Helpsters.

Ghostwriter reboots a popular children’s mystery/fantasy series that originally ran from 1992 through 1994. It involved a group of diverse kids who solve crimes and mysteries with the help of a ghost, which can communicate only by rearranging letters and words to form sentences.

Helpsters, meanwhile, is a Sesame Street-style show all about learning to help. The question: Can these shows help Apple TV+ become a success?

NBCUniversal has given a somewhat questionable name to its upcoming streaming video service: Peacock.

It will face tough competition from Netflix, Hulu and Apple TV+, but will be able to offer classics like The Office and Parks and Recreation, as well as a second reboot of Battlestar Galactica.

Apple is adapting Paul Theroux’s popular 1981 novel The Mosquito Coast into a new Apple TV+ series.

The novel tells the story of an inventor who takes his American family to live in the Honduran jungle — with unexpected twists along the way. It was previously adapted into a Hollywood movie starring Harrison Ford. Apple’s new version will star Justin Theroux, nephew of the book’s author Paul Theroux.

Apple partnered with Goldman Sachs to launch Apple Card. But that doesn’t guarantee that the two entities will always see eye-to-eye.

Late last week, Goldman Sachs cut its price target on Apple shares to $165. That gives it the lowest expectations for Apple of all major Wall Street banks. Following the news, Apple hit back at its partner, arguing that its claims were ill-founded.

Apple’s original TV series Dickinson made its debut at the Tribeca TV Festival this weekend. The series is about the life of poet Emily Dickinson.

This is the first time the public has seen one of Apple’s new TV+ shows. The show will officially debut on November 1 when Apple TV+ launches.

Apple reportedly offered one of the world’s hottest directors half a billion dollars to produce shows exclusively for Apple TV+, but J.J. Abrams turned down the deal.

Instead, his Bad Robot production company signed with WarnerMedia for about half that amount.

A new photo and a few fresh plot details shed light on Servant, the mysterious M. Night Shyamalan TV show coming soon to Apple TV+.

The picture shows Harry Potter’s Rupert Grint, who stars in the show, which Shyamalan describes as a potboiler fueled by paranoia. And then there’s those creepy baby feet …

A former Netflix and Hulu executive thinks that Apple TV+ has a good shot at holding its own against its streaming TV rivals.

Despite the increasingly crowded streaming landscape, Simon Gallagher said that Apple is making all the right moves for success.

It’s rare that the take-home message from an Apple keynote is, “Wow, that’s far more affordable than I expected.” But that’s exactly the reaction Apple prompted when it revealed the $5-a-month price tag for its new Apple TV+ streaming service.

In one fell swoop, Apple just threw down the gauntlet to its streaming rivals. Your move, Netflix!

What do you get when you put the epic scope of Game of Thrones, the sight-challenged hook of Bird Box, the environmentalism-as-blockbuster ambitions of box office bomb Waterworld and the costume design of Battlefield Earth in a jar, then shake it up?

Answer: See, one of the first shows coming to Apple TV+ when the subscription video service launches this fall. Apple showed the first full See trailer today during the iPhone 11 event. Some of us can’t unsee it.