Apple isn’t just taking on Netflix’s business with Apple TV+; it’s also challenging its philosophy for commissioning shows.
In a new article for Wired, Apple TV+ boss Zack Van Amburg says that the company is going on gut instinct for its new shows. That’s vastly different to Netflix’s famously data-driven approach to commissioning.
Apple signed Fargo writer and producer Monica Beletsky to a multiyear Apple TV+ deal. She reportedly will develop a new series exclusively for the upcoming streaming service.
Beletsky is also working on two films for Hello Sunshine, the production company owned by Reese Witherspoon, who stars in Apple’s exclusive news-biz drama The Morning Show.
Apple this week premiered Dickinson, an original show coming to Apple TV+, at St. Ann’s Warehouse in Brooklyn, New York.
The half-hour comedy series based on rebellious young poet Emily Dickinson will be available November 1. It is the second show Apple has premiered this week following For All Mankind.
Emily Dickinson’s poems often dealt with death and immortality, and that’s reflected in the second trailer for Apple TV+’s Dickinson. She finds herself facing the personification of Death, as well as struggling to make her poetry immortal in a world of men.
Watch it now:
Netflix warned investors that the upcoming launch of Apple TV+ and Disney+ could generate “modest headwinds” when it comes to new subscriber growth. Despite the warning, Netflix shares surged in after-hours trading today after it reported better-than-expected earnings.
In a letter to shareholders, Netflix didn’t sound too worried about the upcoming streaming wars. The company pointed out that it’s already been competing against streamers and regular TV for over a decade now.
Apple TV+ is starting to stock up on new movies.
Apple has inked its second film deal with indie studio A24, which is already working with the iPhone-maker on Sofia Coppola’s next movie. The two companies are set to produce an adaptation of the critically acclaimed young adult novel The Sky Is Everywhere written by Jandy Nelson.
Apple this week premiered For All Mankind at the Regency Village theater in Westwood, California, ahead of its Apple TV+ debut.
The new space drama, from Golden Globe nominee and Emmy Award winner Ronald D. Moore, will be available on November 1. It imagines a world in which the global space race never ended.
Apple is so confident about its space-based drama For All Mankind that the show has reportedly been renewed for a second season even before the launch date.
This is one of the programs premiering with Apple TV+ next month, and many of the others debuting at the same time have supposedly also been picked up for additional seasons.
Apple TV+ will be available on Roku boxes when it launches next month.
Roku revealed this morning that the Apple TV app will be available on its platform starting today, allowing users to access their iTunes video library as well as subscribe to Apple TV channels right from their Roku devices.
Horrible Bosses star Jason Sudeikis will feature in a new Ted Lasso comedy series coming to Apple TV+. It will be the actor’s first regular return to TV since he departed Saturday Night Live in 2013.
Sudeikis’ character is an American football coach who heads across the pond to manage an English soccer team. His complete lack of knowledge of the game makes for hilarious viewing.