In the words of Ron Burgundy, “That escalated quickly.” A day after short-form video streamer Quibi pivoted from a mobile-only approach to launch an Apple TV app, the beleaguered service announced it will shut down for good.
What lesson can we learn from Quibi’s glitzy, high-profile launch, only to crash and burn six months later? That the slow-but-steady, tortoise-like Apple TV+ strategy looks smarter than ever.
Season two of Apple TV+’s creepy M. Night Shyamalan series Servant will debut on January 15, the famed director tweeted Thursday.
The first season was among the initial wave of shows that debuted on Apple TV+ in November 2019. It seems likely that the second season would have been due to begin about now, but shooting was put on hold due to the coronavirus pandemic shutting down filming.
Apple doesn’t reveal too many numbers about Apple TV+, which can make it difficult to gauge which shows are the streaming service’s biggest hits.
Most of the time, the best you can do is use anecdotal evidence, such as what people are talking about on Twitter, or extrapolate the number of Rotten Tomatoes reviews to get a sense of which shows are the getting the most attention.
However, Reelgood, which describes itself as the “most extensive movie and TV streaming search engine with more than 2 million monthly active users in the United States,” thinks it’s going a more accurate idea. It’s produced a chart showing date about Apple TV+’s top-performing TV shows for the past three months. Check it out.
Apple TV+ is carving out a niche of musical documentaries. It’s latest project is The Velvet Underground. This will be, of course, about the 1960s band that found little success in its day, but went on to be hugely influential.
What’s old is apparently new. With Apple Music TV, the new streaming channel that plays music videos 24 hours a day, Cupertino created a 21st-century version of MTV that looks a lot like the 1980s.
The service — which is free to everyone in the United States, not just Apple Music subscribers — launched out of the blue Monday. More than a quarter century after the original MTV’s heyday, this is going to be fascinating to watch. Can it possibly work?
Apple TV+ is the new home for all things Peanuts. That includes rights to stream the classic Christmas, Halloween and Thanksgiving specials starring Charlie Brown, Snoopy and the whole gang. In addition, new specials are in development just for this streaming service.
Many of the beloved classics will be available to all, not locked behind a paywall.
Apple Music TV is now available in the United States, streaming live music videos 24 hours a day. The surprise new channel, which is free to all, promises “exclusive new music videos … live shows” and more.
Just in time for election day, America’s real president makes a stump speech that’s part biography and part self-mythologizing letter to an equally mythic version of the state he calls home. Bruce Springsteen’s Letter to You, like a lot of the Boss’ later albums, isn’t exactly groundbreaking or inventive. However, there’s a good reason his homespun coastal Americana never goes out of fashion. Nobody gets America like Springsteen.
Upcoming Apple TV+ documentary Bruce Springsteen’s Letter to You showcases the songs on his 20th album. While it won’t tell you anything you didn’t already suspect, you will find an incalculable kind of value in the songwriter’s company.
“If it ain’t broke don’t fix it” has long been the Sesame Workshop’s modus operandi, and the second season of Apple TV+ kids show Helpsters is living proof that the strategy works.
The educational show, created by Odd Squad and Adventure Time writer Timothy McKeon, with music by longtime collaborator Paul Buckley, is long on charm and star power and short on filler.
Season two of Helpsters, which arrived on Apple TV+ Friday, is likely exactly what your kids need while you finally get around to doing the laundry. And you’ll laugh, too, at the litany of guest stars and the occasional elegant joke.
Incoming! Fireball: Visitors From Darker Worlds is a documentary movie scheduled to debut on Apple TV+ in November. It’s from acclaimed directors Werner Herzog and Clive Oppenheimer.