Will the iPad kill — or save — the newspaper? Countless observers have argued both cases. I come to bury these notions, not to praise them.
The newspaper industry is suffering through a painful transition, characterized by layoffs, closures, mergers and the abandonment of mission and even dignity in the quest to maintain relevance to advertisers.
The “iPad-will-destroy-newspapers” crowd assumes that paper is the problem. Paper is expensive, slow and bad for the environment. Because the iPad delivers news cheap, fast and without the conversion of trees into trash, the public will choose iPad-based news, which will kill off newspapers.
The “iPad-will-save-newspapers” people, on the other hand, see the wide range of news-reading apps as the newspaper’s salvation. There’s some logic to this, given that the iPad is a theoretically superior advertising platform. But that’s not going to happen.