Remember the gnashing of teeth from the television industry when the DVR was first introduced – it would kill TV ads. Well, the real threat to TV advertising is your iPhone.

The iPhone and other smartphones account for 60 percent of the distractions from TV ads, according to a behavioral survey. The study participants reported turning away from the TV – and the advertising – whenever they received a text or a call.

With the DVR, even if you hit the ‘fast forward’ button, the advertising message registers with you.

How will Hollywood react to the findings? Will we see campaigns similar to that against distracted driving? Perhaps the industry will create an iPhone app that disables your phone when ads appear?

If you’ve ever had your iPhone stolen, you can understand the urge to become an angel of crippling, throat-crushing, eye-gouging vengeance to the no-good perp who stole your precious.

Here’s a cautionary tale reminding you to resist that temptation: that guy you you’re beating down in a parking lot for swiping your iPhone might be as innocent of the crime as a babe on Christmas.

We close out another week of deals with a mix of hardware, discounts and accessories. First up is a 67 percent discount on select Apple items from MacMall. Some of the “best bets” include a deal on a Mac Pro 8-Core Xeon Workstation for $3,239.94. Next is a group of Mac mini desktop machines from the Apple Store. The items start at $599 for a 2.4GHz Core 2 Duo computer. Finally, for all the iPad 2 owners, there is a deal on a Faux Leather Case for just $14.99.

Along the way, we’ll also take a peek at some iPhone cases, as well as more iPad 2 accessories and software for your Mac. As usual, details on these and many other items can be found at CoM’s “Daily Deals” page right after the jump.

Take a trip through this iPad-controlled abode – where the owners set the thermostat, spy on loved ones, set the alarm and watch movies thanks to Apple’s magical device.

As a big fan of the TV show here in the U.K., I was very much looking forward to the release of the Dragons’ Den official game when I heard it was making its way to the App Store. With little disposable income in real-life, I was looking forward to getting my hands on some virtual millions and carefully investing in some whacky inventions.

I downloaded Dragons’ Den from 2waytraffic as soon as it hit the App Store, but I’m rather disappointed with version 1.0.

We start off another week of deals with several MacBook Pros from the Apple Store. The laptops begin with a 2.4GHz model for $899. Next is a refurbished 8GB iPod nano (current version) for just $100. We wrap up with a deal on the Four Folded Smart Slim Cover, a version of Apple’s Smart Cover for the iPad 2.

Along the way, we’ll also take a peak at an auto-charger for the iPod and iPhone, an audio system for the iPod, the 27-inch LED Cinema Display and software for the Mac. As always, details on these and many other items can be found at CoM’s “Daily Deals” page right after the jump.

Seagate is set to launch a new addition to its GoFlex range called the Satellite – a battery-powered hard drive that connects to any device equipped with Wi-Fi, including your iPhone, iPad or iPod touch.

Bungie, the previously Mac-exclusive game developer who defected to the arms of Microsoft to release the best-selling Halo series, is making a new game… and it’s probably coming to iOS.

We start the day with a deal for the iPhone and two for the iPad 2. First up is a dock cradle charger for the iPhone 4. The unit a line-out portand charging/syncing for the phone. A USB sync cable is not included. Next is a TPU Case for the iPad 2. Finally, we also check out an anti-glare screen protector for the iPad 2.

Along the way, we also talk about several other gadgets for the Mac crowd and more, details all of which can be found at CoM’s “Daily Deals” pag right after the jump.

Following the announcement of their new cloud-based music service, Google today unveiled the latest version of their Android mobile operating system.

Code-named Ice Cream Sandwich, the next update is mostly dedicated to converging Android’s diverging smartphone and tablet code branches into a single united trunk.

If that sounds familiar, it should: it’s exactly what Apple had to do when it forked the iOS code for the original iPad’s release. At the time, the iPhone and iPod Touch were on version 3.1.3, while the iPad shipped with version 3.2.