If you want a full iPad experience in a super-portable design that’s comfortable to hold and use anywhere, iPad mini is the answer. And for Black Friday, Amazon just posted a combination of discount and coupon savings equalling $99.01 off the base tablet in all four colors — blue, purple, space gray and starlight. And you can also save on models with more storage. Needless to say, iPad mini 7 makes a stellar gift for a special someone.

Reach millions of high-end consumers

Cult of Mac is one of the leading technology blogs on the web. We reach a large, influential audience of upscale consumers that cannot be reached by most other websites or blogs. Advertising on Cult of Mac will connect you with those readers.

In addition to giving readers the latest Apple and tech news, Cult of Mac is a destination website where tech enthusiasts go to find the best software, products and services. They read Cult of Mac’s trusted reviews for insight that drives their purchases. And they use our thorough how-tos to get the most out of the products they use daily.

Why advertise on Cult of Mac?

• Passionate users: Reach the most dedicated tech consumers on the planet.
• SEO: Cult of Mac employs the latest search engine optimization strategies to help get your message in front of more eyeballs.
• End-of-funnel consumers: Cult of Mac’s mix of tech news, reviews and how-tos is designed to attract readers as they make decisions about which products to buy.
• Record of success: Past Cult of Mac sponsors include LG Electronics, Sony, VMWare, Intel, Best Buy and many others.

Testimonial: “We are about to be featured by Apple and we think that your review on Cult of Mac is the reason for this success.” — Rebus Zone

Cult of Mac advertising options

There are several ways to get your message out on Cult of Mac. We will work with you to choose the advertising and sponsorship products most appropriate to your product or cause.

• Editorial sponsorships: Tell your story and showcase your product.
• Video sponsorships: Get your message across with professional visuals.
• Social media sponsorships: Be seen in Cult of Mac’s popular X and Facebook streams.
• Podcast sponsorships: Cult of Mac personalities will personally showcase your product.
• Traditional advertising: Gain exposure for your brand with premium advertising placements.
• Special event coverage: Be Cult of Mac’s official sponsor for high-profile coverage of annual events like CES and Apple’s Worldwide Developers Conference.

Read on for more information on these Cult of Mac advertising opportunities. Or contact Cult of Mac now if you are ready to launch your Cult of Mac marketing campaign or have specific questions about how we can help you get your message to the masses.

Editorial sponsorships

Choose from two types of editorial sponsorships — one long (sponsored posts) and one short (sponsored snippets).

• Sponsored posts

Sponsored posts are 500-plus words about your product. They are written by Culf of Mac staffers to highlight your product in a way that best resonates with our readers. They will be clearly labeled as sponsored content.

Sponsored posts can take any of these forms:

• Feature story: An in-depth look at you and/or your product.
• Sale opportunity: Tell our readers about a special discount on your product.
• Series: We will work with you to create a series of posts that will keep your brand top-of-mind throughout the year.

All sponsored posts are amplified via our social channels on Facebook, X and Threads.

• Sponsored snippets

Sponsored snippets are short write-ups (maximum of 150 words) that will appear as part of a larger post and will be clearly labeled as sponsored content.

• Awesome Apps of the Week: Be listed in our weekly roundup of download-worthy apps. Great for app developers!
• Review roundups: Place your product in one of our occasional product review roundups.

Opt to upgrade your snippet with amplification via our social channels on Facebook and X for an additional fee.

Video sponsorships

• Sponsored video

Let professional visuals tell your story with a sponsored video on Cult of Mac’s YouTube channel. Sponsored videos, like the one above, focus on your product. They average two minutes in length and can take any of the below forms:

• Feature/review: an “in-depth look” at you and/or your product.
• How to: We show our readers how to use your product.
• Unboxing: We build excitement about your product as we do an unboxing.
• Series: We will work with you to create a series of videos keeping your brand top-of-mind throughout the year.

We cross-post all videos to the Cult of Mac website and amplify them via our popular Facebook and X accounts.

• Video advertisements

You can also sponsor one or more of our news, how-to and reviews videos, which regularly appear on the Cult of Mac website and on the Cult of Mac TV YouTube channel.

Social media sponsorships

Harnessing the power of Cult of Mac’s powerful social media presence is an easy, low-cost way to get your message in front of our hundreds of thousands of engaged followers on X (more than 700,000 followers), Facebook (more than 220,000 likes) and Instagram (more than 56,000 followers).

Podcast sponsorships

Audio spots are available on our popular weekly podcast, The CultCast, which has a large following of loyal listeners — and stellar reviews on Apple Podcasts. All ads are read by a host and feature a prominent link in the show notes for listeners to follow.

The CultCast has been running since 2012 and continues to be a top 200 tech podcast on Apple’s charts. The show has many satisfied repeat advertisers.

Traditional advertising

For traditional display advertising, we offer IAB-standard units. You can contact our advertising partner Ezoic to negotiate a direct ad deal. If you plan on spending more than $1,500 on your media buy, contact us and we’ll work out a custom deal that suits your needs.

Special event coverage sponsorship

Several times a year, we invest in in-depth coverage of big events that prove popular with readers. You can be Cult of Mac’s official sponsor for annual events like CES or Apple’s Worldwide Developers Conference, with significant opportunities to associate your brand with our in-depth coverage.

Contact Cult of Mac for advertising options

To take advantage of any of these advertising or sponsorship opportunities, please contact us at [email protected]. We will be happy to give you more information, answer specific questions, supply you with a rate card or work with you to craft the ultimate marketing message.

Normally season-two episodes of hit Apple TV+ sci-fi series Silo air on Fridays, but Apple TV+ said it plans to move upcoming episode three to Wednesday, November 27, ahead of the Thanksgiving holiday weekend celebrated in the United States. As in the past, the streamer apparently makes that move to try to maximize viewership while people are home recovering from Turkey Day food comas.

And as many Apple TV+ watchers know, the streamer often posts new episodes the evening before the air date. So you might be able to watch it as early as Tuesday night.

In hit Apple TV+ sci-fi series Silo, Rebecca Ferguson’s engineer character, Juliette, spent her whole life toiling in the bowels of a giant tube sunk into the soil, protected along with the last 10,000 people on Earth from a supposedly deadly outside world. But she’s willing to risk venturing outside to find the truth in the season 2 trailer of dystopian drama. Apple TV+ dropped it Monday.

Update: Silo‘s eagerly awaited 10-episode second season emerged on Apple TV+ Friday, November 15, with the first episode. Tagline: “Juliette finds sanctuary in a silo long ago destroyed by war, thinking she’s alone.” Want a quick taste? Watch the first 5 minutes here.

Bad Sisters season two sees the Garvey women scrambling in the aftermath of the darkly funny thriller’s first season, a new trailer Apple TV+ dropped Tuesday shows. Will they get away with the “accidental death”? Or will they break ranks and trip up as the law and nosey strangers close in?

Season two of the popular and acclaimed series debuts on Apple TV+ November 13. Watch out for season one spoilers below, by the way, in case you haven’t streamed it yet (and you really should).

Update: The first pair of episodes of Bad Sisters season two premiered Wednesday.  It’s two years after J.P.’s death, and it might be time for what the Garvey women did in season one to catch up to them.

The new Mac mini with M4 Pro chip offers incredible power at an unbelievable price. The diminutive desktop computer reaps the rewards of Apple silicon’s trickle-down performance: It delivers capabilities similar to a Mac Studio (or Mac Pro) with an M2 Ultra, at just a third (or a fifth) of the price of those high-end computers.

We haven’t yet seen what the new M4-series chips will do for the Mac Studio and Mac Pro, but the remarkable Mac mini makes me question how much of a pro user you’d have to be to truly need them. And on top of all that, it’s super-tiny. What’s not to love?

Keep reading or watch our video review.

With iOS 18.3 due for release in early December, Apple continues beta testing the OS. The third beta build is now out for developers, bringing some small changes and enhancements.

Below is a roundup of all the new features and changes in iOS 18.2 beta 3.

UPDATE: These became available to all beta testers on Tuesday. Just be aware that this is the only second round of public beta testing and the updates are labeled as such. Nevertheless, public beta 2 is the same as developer beta 3.

These days, folks who use their computer setups to work on media, especially video, tend to rely on some sort of studio controller to streamline workflow. Today’s MacBook Pro user and YouTube video maker takes advantage of one of the top products out there, Elgato Stream Deck. Now the company is on its newer MK.2 edition. The device gives you 15 customizable keys to control all sort of actions in your workflow, including launching apps, posting to social media, adjusting lights and audio, and more.

The CRKD Atom looks small enough to be a game controller for a doll, but it’s designed to clip on your keychain for gameplay wherever you go. It’s a way to have some fun with your iPhone when you find yourself with some unexpected time to kill.

I played with it, and while the complete lack of sticks greatly limits the controller, it’s possible to have fun with retro games.

In the world of high-resolution external displays, the LG DualUp monitor holds a special place. It’s a bit weird. The square-ish 28-inch display has an 18:16 aspect ratio, similar to two stacked displays. A developer swears by it because he no longer has to turn his head constantly, like he did when he used four 24-inch displays. And the monitor isn’t the only odd bit in his computer setup. He also uses two Mac mini desktop computers. He explains why below.