Although a new iPhone didn’t show its face during Apple’s WWDC keynote back in June, the Cupertino company did release a number of new products, including refreshed MacBook Airs, MacBook Pros, and Mac Pros; a new “next generation” MacBook Pro, and more. But according to one analyst, the Cupertino company’s fall event will be even bigger, with a new iPhone, a new iPad, and a new Apple TV all on their way.

Hey, lookie hear: in the new iOS 6 Beta, you can rearrange the interface app icons on an Apple TV. A small but nice little customability update, but is there more to this than meets the eye: say, some groundwork being laid for an Apple TV app store coming to iOS 6 later this year? After all, why worry about rearranging apps unless you’re going to suddenly need to manage more than one screen’s worth of them.

Rumor had it that Apple was going to announce an official Apple TV SDK at WWDC 2012, but that didn’t pan out. Could we see a similar announcement at the September event instead?

Via: MagMagazine

Following the launch of the iTunes Store in an additional twelve Asian countries earlier today, Apple has also begun selling the Apple TV in a number of these territories, too. The set-top box is now available in Hong Kong, Malaysia, Singapore, and Vietnam.

Seems like everyone’s playing catch up lately, right? First Microsoft’s Surface tablet is announced, and now Google TV looks like it’s getting an update that’s sure to put a little heat on Apple’s own hobby initiative.

Apple refrained from mentioning its TV product during the World Wide Developer Conference last week. According to Fox News, an announcement about an update to Google TV is coming at Google’s own developer conference this week, Google I/O. What will it include, we wonder?

Following earlier reports hinting that Apple would allow devs to start making software for the existing Apple TV as a way of paving the way for a true Apple HDTV early next year, BGR is now officially sticking their neck out, saying an Apple TV SDK is coming at WWDC, allowing devs to build Apple TV-compatible apps. This is in addition to a new control API that will allow other entertainment devices in the living room to use the same remote as the Apple Tv, and even connect through it.

BGR’s the only place claiming such a thing, so we’ll have to see, but it makes sense: if Apple wants to release a proper HDTV, they’ll need to have apps to run on it. This paves the way without tipping their hand too much.

Source: BGR

Face it. Your Apple TV is boring. It looks just like every other Apple TV, everywhere in the world. Sure, you might say it doesn’t matter, that the whole point of the little puck is to get out of the way and let you watch TV shows and movies, but that shows a lack of imagination. What you need, my friend, is a set of decals. And not just any old decals. You need decals that make your Apple TV look like a NES console.

Apple isn’t going to debut their new rumored HDTV set at WWDC 2012, but according to a new report, they will unveil the version of iOS that it will run on, and which will be coming to the Apple TV set-top box later this year. Even more interesting? Your Apple TV might soon become the hub through which the rest of your living room connects.

During his interview at the D10 conference today, Apple CEO Tim Cook was asked point blank by Kara Swisher about how Apple plans to change television.

He replied by praising the current set-top box Apple sells for $100. The Apple TV sold 2.8 million units last year and 2.7 million this year. “It’s an area of intense interest for us,” said Cook, “It’s not a fifth leg of the stool. It’s not the same size as the phone or Mac or tablet business.”

Walt Mossberg, co-interviewer, asked directly if Apple could just make a box and continue leaving the panel to others. Cook replied, “Can we control the key technology? Can we make a significant contribution far beyond what others have done in this area?” That’s the question Apple asks, and Cook seemed to be very interested in what the future may hold for his company’s future contributions.

Following the Absinthe 2.0 jailbreak for all iOS devices on 5.1.1, a new jailbreak has been released for the second-generation Apple TV running iOS 5.0.1. Firecore has released a big update to Seas0nPass, the tool used to jailbreak the Apple TV, with the latest unther. You can grab the updated tool for free to jailbreak your Apple TV.

An official ESPN app could eventually make its way to the Apple TV set-top box, according to a new report today. Bloomberg says that Disney, parent company of ESPN, is open to offering Apple digital access to its sports network for Apple TV users. While a deal is by no means confirmed, it appears that the companies could be in talks to add an ESPN Apple TV app in the future.