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10 key takeaways from Apple’s historic earnings call

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Apple is worth more than the entire US energy sector combined
Apple made a ton of money. What more do you need to know?
Photo: Ste Smith/Cult of Mac

Apple managed to shock Wall Street today by beating its own expectations for Q1 2017, the most profitable quarter in the company’s history.

There was good news all around as iPhone sales, services and even the Mac all performed better than predicted. During today’s earnings call, Tim Cook and Apple CFO Luca Maestri revealed some of the secret sauce that made Apple’s earnings one for the history books.

Here are the top takeaways from today’s call.

Apple Music becomes official sponsor of FC Bayern Munich

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Apple is sponsoring Germany's biggest soccer club.
Photo: FC Bayern Munich

Apple Music has announced its entry into the world of high profile sport sponsorship, by agreeing a sponsorship deal with top German soccer club FC Bayern Munich.

The club, which is the biggest in Germany, has revealed that as part of the deal it will be offering exclusive Apple Music playlists and other content.

Those fuzzy feelings you have about Apple are by design

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Apple nail art
Trading up iPhones was such a big deal to Lauren WIlkin, she artistically marked her nails for the occasion.
Photo: Lauren Wilkin

Apple co-founder Steve Jobs’ uncompromising demands and brutal assessments of products in development paint a picture of a CEO who cared little about his colleagues’ feelings.

That’s because he was obsessed with yours.

A report published this week points to this and shows what is arguably the most brilliant and enduring part of his legacy.

Apple Music execs discuss the future of music streaming

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Bozoma Saint John
Bozoma Saint John is in charge of hyping Apple Music.
Photo: Apple

The future of Apple Music will be a lot less focused on music and more about pop culture, according to three of Apple’s top employees working on the project.

Beats One DJ Zane Lowe, marketing guru Bozoma Saint John and Apple Music’s head of content, Larry Jackson, sat down for a three-headed interview to discuss what fans can expect from the streaming service. Music will always be part of Apple Music, but Lowe revealed that other forms of entertainment are coming soon.

Apple’s Carpool Karaoke show will roll with a new host each episode

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Carpool Karaoke
Missy and Michelle be puttin' it down in Carpool Karaoke.
Photo: CBS Studios

Instead of having a single host, Apple’s upcoming TV show Carpool Karaoke will put someone new in the driver’s seat each episode.

The company also plans to add more interview elements to the show, which was created by Late Late Show host James Corden. The show will pair different musicians and celebrities for each of the first 16 episodes during Season 1.

Apple drops first new beta updates of 2017

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iOS 10 is awesome — but is it enough?
A new iOS 10 beta is here.
Photo: Ste Smith/Cult of Mac

The first big batch of beta updates of 2017 have finally arrived from Apple, bringing developers a slew of bug fixes and performance improvements on the Mac, iPhone, iPad, Apple Watch and Apple TV.

Apple’s betas come nearly three weeks after the last batch of updates. The new software updates includes the third betas for iOS 10.2.1, macOS 10.12.3, tvOS 10.1.1 and watchOS 3.1.3.