The German champions may only get one World Cup trophy, but thanks to Beats Electronics, the team members will each get a complimentary pair of 24-karat gold Beats Pro headphones.
Having previously become the hit advertiser of the World Cup with its “Game Before the Game” ad (despite being banned from press events), Beats’ follow-up is a great marketing stunt. It also adds supermodel Naomi Campbell, who was photographed with the gold-dipped headphones and a similarly shiny soccer ball, to the list of high-end celebrities associated with Beats.
