T-Mobile had that slamming deal on the iPhone 5 to kick off its rebranding as “The Uncarrier” but those fun and happy days are all gone.
The Uncarrier has decided to bump up the down payment price of the iPhone 5 from $99 to $149 without ever really telling anyone that the $99 price was just a promotion.
Mother’s Day is in just a few days, and if your way of saying “I love you” is gadgetry, then T-Mobile thinks they have the perfect gift for you by heavily promoting its deal to get an iPhone for $0 down.
The deal has been running since April 12th, when the carrier rebranded itself as “The Uncarrier”. T-Mobile will ramp up the promotion by displaying prominent ads Mother’s Day iPhone 5 ads in the top 20 markets, along with 3 National ads in USA Today, Wall Street Journal, and New York Times.
https://youtu.be/h2Scc6fGz9o
T-Mobile’s latest iPhone 5 ad is thoroughly in “The Internet is a series of tubes” territory. It’s kind of weird.
The advertisement shows fluorescent gak blasting from two massive PVC sewage pipes. These pipes are meant to represent “the Internet” while the gak itself is supposed to be, I guess, the brightly colored slime of the Internet’s data streams. T-Mobile says more electric kool-aid sewage can spray through their pipes because they aren’t as clogged up.
I guess what I find so weird about this ad is that not only does it pick a visual metaphor for data that was widely mocked when Senator Ted Stevens used it to describe the way the Internet works, but T-Mobile’s whole argument here seems to be: “No one subscribes with us, so you’ve got our whole LTE network all to yourself.”
Doesn’t exactly inspire a lot of confidence, does it?
T-Mobile finally started selling the iPhone back in April, and it has already been a successful move. In its financial report for the first quarter of 2013, which was published this week, the carrier reveals that it sold half a million iPhones in less than a month.
It seems like a week can’t pass by without a new video streaming app coming out of the wood work. If you need more video streaming options on your iPhone, T-Mobile’s got a new app to hook you up.
T-Mobile TV was just released for iPhone yesterday. The app has been on Android devices since 2010, but this is the first time the magenta carrier is bringing it to iPhone. The “free” app includes a number of channels, such as Disney, Nickelodeon, E!, TLC, ESPN, NBC, MTV, Comedy Central and more.
Not long after an FCC approval, a planned shareholder vote, and a revised deal on T-Mobiles front, MetroPCS shareholders have voted to approve the reverse merger between T-Mobile and MetroPCS. In the so-called “reverse merger,” the significantly smaller company, MetroPCS, will be buying into the networking giant, T-Mobile.
Over the last few weeks, T-Mobile has stolen a lot of the prepaid carriers’ thunder with its new “Uncarrier” plans. But Cricket Wireless is eager to make sure no one forgets about it.
Starting today, Cricket Wireless is cutting the price of its iPhone plans to help it compete against the likes of T-Mobile and AT&T. The new family bundle plan offered by Cricket includes two smartphone plans for $40 each a month. If you just want an iPhone on your own plan, individual plans now start at $50 a month.
What can you hope for when you’re the last major U.S. carrier to get the iPhone? That at least a few people get in line to buy one on launch day.
Considering that the iPhone 5 has been out since last fall, you wouldn’t expect many lines to be forming outside of T-Mobile stores today. But surprisingly enough, people are showing up. “Uncarrier” FTW!!!
Only T-Mobile lets your iPhone 5 be as great as an iPhone 5. That’s according to the carrier’s new commercial, which has begun airing today to celebrate the launch of the iPhone on T-Mobile. It’s taken almost six years, but Apple’s popular smartphone is finally available on America’s fourth largest carrier. Watch the new ad below.
As the last major carrier in the U.S. to sell the iPhone, T-Mobile has a lot of catching up to do if it wants to become competitive with AT&T, Verizon, and even Sprint. With the iPhone 5 set to launch on T-Mobile tomorrow, the carrier is preparing a massive media blitz to try and win new customers.
Along with its “uncarrier” plans and the $100 iPhone 5 price point, T-Mobile has been busy training its employees on the benefits of switching to T-Mobile from a cost perspective, and right now it looks like T-Mobile is the cheapest carrier to roll with on your iPhone.