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Killer instincts hide behind Apple’s friendly new face

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Time Cook onstage at WWDC 2014.
Apple seems friendlier these days. But at what cost? Photo: Roberto Baldwin/The Next Web
Photo: Roberto Baldwin/The Next Web

Apple sure is looking friendlier these days.

This year’s Worldwide Developers Conference was geekier, more welcoming and less locked-down than any in recent history. Apple also bid farewell to Katie Cotton — the much-feared queen of PR, whose frosty relations with journalists made her only slightly less terrifying than an angry Steve Jobs — with a call for a “friendlier, more approachable” public relations face to warm up the company’s relationship with the press.

“For the past few years it’s felt like Apple’s only goal was to put us in our place,” Panic’s Cabel Sasser recently tweeted. “Now it feels like they might want to be friends.”

These recent moves represent a major change in the way Apple does business, even as the company sits atop a $150 billion war chest amassed thanks to innovative products, ruthless leadership and heavy-handed policies that fostered a culture of secrecy and utter domination. But in a world where it’s drummed into our heads that nice guys finish last, does Apple’s approach risk killing the company with kindness?

CEO Tim Cook certainly doesn’t seem to think so.

Roll your own WWDC with these 107 free Apple videos

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Don't miss a minute of WWDC now that all the sessions are online. Photo: Roberto Baldwin, The Next Web

The code was written. The world (possibly) changed. The banners are gone and Apple is nowhere to be seen at Moscone West after a marathon week of coding and partying with the top software engineers in the world.

If you weren’t lucky enough to make it to this year’s WWDC you can still enjoy all the coding education that came with the show now that all 107 video sessions have been posted on Apple’s developer site. It’s a world class coding education that rivals anything you can pay for at university.

Here are some notable session to get you primed for iOS 8 and Yosemite:

Metal should get iOS gamers very excited about the future

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Photo: Roberto Baldwin/The Next Web
Apple unveils Metal, a promising new tool for game developers, at WWDC 2014. Photo: Roberto Baldwin/The Next Web

As a professional game developer, the big news coming out of Apple’s WWDC keynote wasn’t Swift or iCloud Drive — it was Metal.

In an onstage demo, Epic showed off the power of its Unreal engine after it had been modified to make use of this new Apple framework. Hundreds of fish reacted dynamically to a finger drawn on the screen. Leaves were shaken from a tree, and butterflies flew through the screen.

It was a very pretty demo. But what does it mean for the games you’ll be playing on your iOS device?

This hilarious song packs in all the events of WWDC

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If you don’t have time to watch the whole WWDC keynote address or peruse our great live coverage of the event have no fear: a catchy song by musician Jonathan Mann has you covered!

In just 3 minutes 24 seconds, Mann hits all the most memorable moments from yesterday’s super-exciting presentation — from the announcement of new programming language Swift, OS X 10.10 Yosemite and iOS 8, the the moment when Senior Vice President of Software Engineering Craig Federighi hung up on his mom.

Apple alters the future again — here’s how

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Tim Cook leaves the stage at the end of the 2014 WWDC keynote. Photo: Roberto Baldwin/The Next Web
Tim Cook leaves the stage at the end of the 2014 WWDC keynote. Photo: Roberto Baldwin/The Next Web
Photo: Roberto Baldwin/The Next Web

Instead of dropping a smartwatch or some other hardware bombshell at WWDC 2014, Apple showcased the futuristic tools it will use to extend its rapidly growing empire.

“Apple engineers platforms, devices and services together,” said Apple CEO Tim Cook as he wrapped up the Worldwide Developers Conference keynote Monday in San Francisco. “We do this so we can create a seamless experience for our users that is unparalleled in the industry. This is something only Apple can do.”

Casual observers (and stock analysts) might fret that there was no big wearables reveal, no amazing new Apple TV, not even a spec boost for an existing device during the highly anticipated WWDC kickoff. Yet while there were was absolutely no talk of new hardware, Apple offered an exciting peek at where the world is headed next with iOS 8 and OS X Yosemite, both of which are available to developers now and will be released to the public this fall.

“We’re always future-focused,” said Cook, who shared presenting duties with Craig Federighi, Apple’s senior vice president of software engineering, and others. Here’s a look at the shiny, translucent, interconnected future Apple is focusing on.

Code Like A Champ And Save Big With The Name Your Own Price Learn To Code Bundle [Deals]

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Want to help yourself and others in need at the same time? Then this latest offer from Cult of Mac Deals is for you.

Our team has partnered with 8 influential instructors to bring you the first-ever Name Your Own Price Learn To Code Bundle. You pay what you want for Programming Java for Beginnings and PSD to HTML5/CSS3, and if you pay more than the average price then you’ll receive all the courses in the bundle.

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