Cult of Mac joined forces with Pitaka again for another unmissable giveaway. Four fortunate winners will receive one of two iPhone cases: either a gorgeous orange-and brown Sunset case — inspired by Jack Kerouac’s Beat Generation novel On the Road, and previously sold out — or a blue-tinged variant called the Moonrise case. (That one’s color scheme pays tribute to “the ‘blue hour’ between sunset and moonrise,” according to Pitaka.)

Each case retails for $69.99, and winners will receive one or the other at random. Don’t miss your shot at landing one of these sought-after iPhone cases!

Apple Watch is a serious tool, but that doesn’t mean all its accessories need to be straight-faced. Elago excels at making lighthearted and charming retro-style accessories for Apple products, and its W9 Stand for Apple Watch is no different. It makes your wearable look like an old-school Mac.

Compatible with all Apple Watch series, from Ultra down through the smaller sizes, the W9 stand is available now in the Cult of Mac Store.

Seven months after its announcement at WWDC23, Apple started accepting preorders for its Vision Pro headset Friday morning — and quickly sold out. Shipping dates for the company’s first AR headset slipped within minutes of preorders opening.

The preorder also answered some questions about the Vision Pro. Plus, if you want one, you still have a chance to get one. The $3,499 mixed-reality headset — which Apple hails as the dawn of “spatial computing” — goes on sale February 2 in Apple retail stores in the United States.

Heads up to Apple users: iCloud isn’t the only cloud storage option out there. Even though the built-in features might be a good fit for those in the Apple ecosystem, the storage caps and monthly fees can cramp your productivity and put a dent in your budget.

If you’re looking for a solid alternative, Prism Drive offers a plan that nets you a whopping 20TB of cloud storage at a one-time cost of $89.97 (regularly $1,494).

Friday morning ushers in Apple’s era of spatial computing when the Vision Pro goes on sale, and the cutting-edge headset is likely to sell out almost immediately.

But that won’t be a sure indication of huge demand for the new product — Apple has reportedly produced a relatively small number of the $3,499 headsets.

“Oooooooh!” my wife squealed when I pulled the Juuk Ligero Rainbow Apple Watch band out of the shipping carton. The brightly colored links in the aluminum bracelet definitely caught her eye.

Unfortunately for her, the band wouldn’t fit her smaller Apple Watch. So I got to try it.

The Rainbow Ligero looks like no other band you’ve seen. As with Juuk’s other metal Apple Watch bands, the Rainbow version’s striking looks provoke an immediate reaction. Its bold colors — red, orange, yellow, green, blue, purple — shimmer on the wrist. And now it’s back in the Cult of Mac Store.

Apple previewed Apple Hongdae Thursday, its seventh Apple Store in South Korea and 100th in the Asia-Pacific region, opening Saturday in a busy university neighborhood in Seoul with a daily Today at Apple Pop-Up Studio featuring hip-hop artist Beenzino.

“We couldn’t be more excited to bring our customers in Korea something special at the start of the year with the opening of the all-new Apple Hongdae,” said Deirdre O’Brien, Apple’s senior vice president of Retail.

With the Apple Watch sales ban back, Apple has decided to sell its latest smartwatches without blood oxygen monitoring in the U.S. The tweaked Apple Watch Series 9 and Apple Watch Ultra 2 models went go on sale starting January 18 across the company’s online and retail stores.

The Cupertino giant is not making any hardware tweaks to the wearables. Instead, it will turn off the blood oxygen sensor feature through software.

Apple lost a court appeal Wednesday, which means Apple Watch Series 9 and Apple Watch Ultra 2 might once again get pulled from U.S. store shelves. The court agrees with previous rulings that the wearables are in violation of a patent held by a medical-device company.

But Apple has a workaround: it’s almost certainly going to remove the application at the center of the patent dispute.

Competing designers in World War II Nazi-occupied Paris — Christian Dior, Coco Chanel, and others — launched modern fashion and helped bring the war-torn world back to life, the trailer for upcoming The New Look drama series on Apple TV+ implies.

Who knew? And with a cast including Ben Mendelsohn (Dior), Juliette Binoche (Chanel), John Malkovich, Maisie Williams, and other familiar faces, who cares if it’s letter-perfect history? It looks like a good time. Speaking of captivating performances, check out this take on Amanda Peet hot in a compelling role.

The 10-part series The New Look premieres on Apple TV+ on Valentine’s Day, February 14.