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Apple tightens the purse strings on Apple TV+

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Apple TV+
Apple TV+ costs billions to produce, but there are reportedly budget cuts.
Photo: Apple TV+

Apple reportedly wants to reduce the amount of money it pours into its Apple TV+ streaming service. And the company also wants to get more bang for its buck.

The result likely will be fewer Apple TV+ shows, and decreased spending on marquee projects. Plus, underperforming series can expect to get canceled more quickly.

Here’s a good way to mount your USB microphone [Setups]

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Audio-Technica AT2020USB+ Microphone setup
This well-equipped setup features an Audio-Technica microphone with shock mount on an Elgato arm.
Photo: [email protected]

If you want to sound good on video calls or podcasts, you need a good mic like the Audio-Technica AT2020USB+ Microphone with shock mount in today’s MacBook Pro setup. And the user can move it around easily enough because he places it on a low-profile Elgato microphone arm.

Sunny mystery/dark comedy becomes latest Apple TV+ hit

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Sunny is an Apple TV+ mystery/thriller/dark comedy
Sunny is an Apple TV+ mystery/thriller/dark comedy
Photo: Apple TV+

Sunny, a mystery thriller with a darkly comic bent starring Rashida Jones and a robot, quickly became one of the most popular shows on streaming after premiering on Apple TV+ earlier in July.

But it’s not even the most-watched Apple series. That honor belongs to the crime drama Presumed Innocent, which has drawn a big audience for weeks.

Best Amazon Prime Day deals on all things Apple [Updated – deals extended!]

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best Amazon Prime Day Apple deals - extended
Prime Day is over but the savings haven't stopped.
Image: Tamanna Rumee/Unsplash License/Modified by Cult of Mac

Amazon Prime Day officially ran July 16 and 17, but it’s not over yet, as Amazon extended many big bargains on Apple products. Tons of goods from Apple and others are discounted. See our selection of the best deals on AirPods (and Apple subsidiary Beats), AirTags, Apple Watch, iPads, MacBooks, Mac mini and more below. Return to this page for updates (and beware that deals can change suddenly with supply fluctuations, so you may click through to find updated pricing or sold-out items in some cases).

UPDATE: Amazon extended a host of Prime Day deals on Apple products into Thursday and Friday and even into Saturday, so you can still shop many of the items below!  Items with full strikethroughs represent deals no longer available.

Learn about using Apple gear on the go in funny video starring the Underdogs

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Learn about using Apple gear on the go in funny video starring the Underdogs
The Underdogs are back, and using laughs to demonstrate using Apple computers while traveling.
Image: Apple

Instead of an ordinary video demonstrating how useful MacBooks, iPads and iPhones are on a business trip, Apple presents another madcap adventure of the Underdogs.

The group is off to Thailand to have millions of boxes produced for their most difficult client, and everything possible goes wrong. Fortunately, it’s Apple gear to the rescue.

Afirstsoft PDF: The ultimate PDF solution for Apple users in 2024?

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Afirstsoft PDF app for Apple devices
User-friendly and AI-integrated Afirstsoft PDF makes working with PDF files easy. And you can get a great deal on it.
Photo: Afirstsoft PDF

Apple fans are just like everybody else. In a world filled with digital documents, job applications and more, we often need to deal with PDF files. But instead of spending a ton of money on big-name software, or hunting around for severely limited free apps, wouldn’t you rather try the efficient and effective Afirstsoft PDF app for Apple users?

At a quarter the annual cost of Adobe Acrobat, Afirstsoft PDF helps you view, annotate, edit, convert, scan and organize PDF files. And its artificial intelligence feature analyzes and summarizes PDF files for you in seconds. Even better, you can use it across Mac, iPhone and iPad with ease (Windows and Android, too). And you can save even more money with special discounts for new users (see below).

Apple execs explain what makes the new Beats Pill speaker special

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What makes new Beats Pill speaker special
The completely revamped Beats Pill speaker catches the eye in black, red and gold color options.
Photo: Apple

The recent return of the iconic Beats Pill portable Bluetooth speaker wasn’t just a typical product update, but a complete overhaul to help cement Beats’ identity as a premium-products subsidiary of the iPhone giant, according to a new interview with Apple executives.

“We wanted to do something special with the Pill and completely re-architect and reimagine it,” said Oliver Schusser, Apple VP of Apple Music, Apple TV+, Sports and Beats. “It wasn’t a case [of] let’s swap out one or two things. We really wanted a complete refresh. This is a completely new product inside, and outside as well.”

Apple TV+ earns a whopping 72 Emmy nominations

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Apple TV+ Emmy nominations
Apple TV+ garnered no less than six dozen Emmy nominations.
Photo: The Academy of Television Arts & Sciences/Ste Smith/Cult of Mac

The Apple TV+ streaming service earned more Emmy Award nominations than it ever has before. There were 72 noms for 16 different shows, including The Morning Show, Palm Royale, Lessons in Chemistry, Slow Horses, Loot, Hijack and many more.

“We are so thankful to the Television Academy for honoring our storytellers with a record number of Emmy nominations today,” said Jamie Erlicht, Apple’s head of Worldwide Video.

This cool case turns your old Apple Watch into a pseudo iPod

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TinyPod is an Apple Watch case that turns the wearable into a pseudo iPod, scroll wheel and all.
TinyPod is an Apple Watch case that turns the wearable into a pseudo iPod, scroll wheel and all.
Photo: TinyPod

An innovative case that turns your Apple Watch into a pseudo iPod is now available to order for $79.99. The tinyPod is a clever case that houses your Apple Watch, turning it into a music player you carry in your pocket rather than strapped to your wrist.

Plus, since it’s an Apple Watch rather than an actual iPod, it comes with some features that Apple’s groundbreaking MP3 player never did.