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Apple revenues could top record $400 billion in 2024

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record-breaking Apple revenue
Analysts think Apple will bust through the $400 billion mark for revenues in 2024, which would be a first.
Photo: Midjourney/Cult of Mac

Market analysts expect Apple to reach a new milestone in 2024, with global revenues exceeding $400 billion for the first time, according to a new report Wednesday. It anticipates growth in Apple’s hardware and services businesses to drive that record-breaking revenue growth.

iPhone 17 could ship with 50% more RAM than iPhone 16

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All 2025 iPhone 17 models might have ProMotion, always-on screens
Wait for iPhone 17 if you want an iPhone with 12GB RAM.
Photo: Ed Hardy/Cult of Mac

Apple’s 2025 iPhones could sport as much as 12GB RAM for more on-device AI features. A new leak from China claims Apple will equip the iPhone 17 with 12GB RAM.

Rumors indicate the iPhone 16 lineup will stick with the same 8GB RAM as Apple’s current iPhone 15 Pro series.

Apple lays off 100 employees across its services division

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Apple store logo
The job cut affects the Apple Books team the most.
Photo: Ed Hardy/Cult of Mac

Apple reportedly laid off 100 employees from its services division Tuesday due to a change in priorities. The biggest job cuts hit the team that worked on the Apple Books app and the Apple Bookstore. This marks the company’s fourth round of layoffs this year.

mophie powerstation plus ultra packs everything needed to power iPhone or Mac

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mophie powerstation plus line: 2024
Three models of increasing capabilities make up the new mophie powerstation plus line.
Photo: Zagg/mophie

The new mophie powerstation plus ultra plugs directly into a wall, and built-in cables let it plug straight into your iPhone or Mac. But it’s no simple wall adapter — it’s also a 10,000mAh power bank.

mophie also introduced on Tuesday two more models in the 2024 powerstation plus line with a variety of features.

Just what we need, another pretentious show about French fashion (en français!) [Apple TV+ trailer]

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La Maison trailer
Couldn't get enough of "The New Look" and its French fashion designers under Nazi occupation? Well, here's a contemporary melodrama about French high fashion houses pour vous.
Photo: Apple TV+

First Apple TV+ unveiled The New Look, a World War II drama depicting French fashion designers heroically carrying on with their vital work in Nazi-occupied Paris. Now the trailer for La Maison, a melodramatic family saga about a fictional French fashion house in crisis, struts down the catwalk. And it’s entirely in French. Hey, it could be great. Or, as the trailer suggests, it could be preposterously self-important.

And check out that tagline: “The fabric of power.” Seriously?

On the plus side, the show is brought to us by some talented folks behind good stuff — The Returned, Lupin and Le Bureau des Légendes. So I’ll leave out the “La Maison du Merde” jokes for now. La Maison debuts on Apple TV+ September 20.

When to expect the iPhone 16 release

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When to expect the iPhone 16 release date
It's almost here!
Image: Ed Hardy/Cult of Mac

The iPhone 16 is almost here — the release date is less than 3.5 short weeks away. We know the day Apple will announce the new models, which means we can make a solid estimate of the iPhone 16 launch date.

Even better, long-held Apple habits point to the same release date.

Apple plans for new CFO to replace Luca Maestri

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new Apple CFO
Luca Maestri transitions from the Apple CFO role on January 1, 2025.
Photo: Apple

Luca Maestri, Apple’s chief financial officer (CFO) since 2014, will transition to head of Corporate Services on January 1, 2025, the iPhone giant said Monday. Kevan Parekh, Apple’s vice president of Financial Planning and Analysis, will assume the role of CFO.

“Luca has been an extraordinary partner in managing Apple for the long term. He has been instrumental in improving and driving the company’s financial performance, engaging with shareholders, and instilling financial discipline across every part of Apple,” said Apple CEO Tim Cook. “We’re fortunate that we will continue to benefit from the leadership and insight that have been the hallmark of his tenure at the company.”

Prep for iPhone 16 event with beautiful ‘It’s Glowtime’ wallpapers

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Prep for iPhone 16 event with beautiful 'It's Glowtime' wallpapers
Easily make the "It's Glowtime" image into the wallpaper for your iPhone, Mac and iPad.
Image: Basic Apple Guy

The invitation to Apple’s September 9 “It’s Glowtime” event includes a gorgeous glowing Apple logo, and you can easily make this the wallpaper on your iPhone, Mac or iPad.

There’s no better way to show how excited you are about the iPhone 16, which is expected to debut at the event. Or maybe you’re anticipating new Apple Watch models or AirPods 4.

Apple September 9 event invite promises ‘It’s Glowtime’

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An image of the invitation for Apple's September 9 event invite with the headline, 'It's Glowtime.'
Apple's next event will be September 9, not the day after.
Image: Apple

Apple sent out invitations Monday for a press event on September 9. The unveiling of the iPhone 16 series should be the highlight of the “It’s Glowtime” event.

But that’s not all. Get ready for AirPods 4, Apple Watch Series 10 and Apple Watch SE 3 at Apple’s September event.

7 mind-blowing Continuity features every Apple user should know

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Continuity Features for iPhone, Apple Watch and Mac
Your Apple devices can work together in more ways than you may expect.
Image: D. Griffin Jones/Cult of Mac

Nothing illustrates the power of Apple’s ecosystem like the Continuity features that help your Mac, iPhone, iPad and Apple Watch work seamlessly together. Thanks to Continuity, your iPhone can serve as your Mac’s webcam — and you can remotely control your iPhone from your Mac. You can start an email on one device and instantly pick it up on another. You can use the same keyboard and mouse with a Mac and iPad, copy and paste across devices and more. 

These features flex the power of Apple’s hardware and software — and they would never be possible on a PC. Unfortunately, that means a lot of people don’t learn about these features because they don’t expect so much from their computers.

In this post (and the accompanying video), I will show you some of the time-saving, annoyance-busting Continuity features you can enjoy when you go all-in on the Apple ecosystem.