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It looks like the final curtain has closed on Apple’s award-winning “Get a Mac” campaign launched in 2006.

Apple has pulled the ads from the company site, the page now redirects visitors to “Why You’ll Love a Mac.” (Nostalgics can still find them on YouTube, though.)

The last ones, released in October 2009, were surprisingly clever but Mac man Justin Long speculated in an interview last month that the ads had run their course:

What’s the status on those Apple commercials?

JL: You know, I think they might be done. In fact, I heard from John, I think they’re going to move on. I can’t say definitively, which is sad, because not only am I going to miss doing them, but also working with John. I’ve become very close with him, and he’s one of my dearest, greatest friends. It was so much fun to go do that job, because there’s not a lot to it for me. A lot of it is just keeping myself entertained between takes, and there’s no one I’d rather do it with than John.

Are you sad or glad to see them go? Which one was your favorite?

Via Mac Rumors

The drumbeat continues as Google takes on Apple in yet another realm Cupertino once thought secure. The Internet giant plans to take on iTunes, adding music downloads to its Android Marketplace.

At first, owners of Android devices will need to visit Google’s Web shop to purchase and download tunes to their cell phones (and later tablets, potentially). Unclear is when the music download service will become directly available through Android-based handsets, according to TechCrunch.

Two new surveys released bear good news for both Apple and the beleaguered publishing industry: More than 90 percent of consumers love their iPad. The surveys by ChangeWave found demand for the tablet device is increasing after the product’s introduction and that iPad owners are three-times as likely to read newspapers and magazines compared to owners of other e-readers.

In a survey conducted this month, 7 percent of people said they would “very likely” purchase an iPad with 13 percent saying they were “somewhat likely.” What’s intriguing is that a similar survey, conducted in February prior to the iPad’s release, found 4 percent “very likely” would buy the Apple device and another 9 percent saying they were “somewhat likely” to purchase the highly-hyped gadget. The numbers indicate a positive word-of-mouth for the iPad, even after the device moved from rumor to reality.

Even the iPhone isn’t powerful enough yet to run Blizzard’s fanatically popular World of Warcraft MMORPG, but thanks to the World of Warcraft Armory App has long given the mobile night elf or orc alike the ability to access their characters’ stats, check the leaderboards, browse items or calculate their talents.

A forthcoming update to the Armory App finally adds in a long-requested killer feature: the ability to use the auction house out of game. The feature is called Remote Auction House, and it allows you to browse the auction house for free out of game, or to pay an extra subscription price of $3 per month to buy, create or re-list items without ever logging into your Mac.

The subscription fee is a bold move, but Blizzard has proved time and time again that the die-hards raiders will keep ponying up. I’ve known more than a few gamers in my time who spend hours a day in the Auction House: a few bucks a month to allow them to do their auction grinding on the subway or at the park would, to them, be a small price to pay for a little more sunshine in their lives.

The updated app is now out, but the Remote Auction House functionality hasn’t yet been pushed live. Expect it soon.

User ratings on iTunes alone can be misleading when you’re trying to decide which movie to buy or rent. A perfectly execrable movie might have a four or five star rating thanks to the efforts of a small pool of fans to bump its rating up.

The latest addition to iTunes seems particularly useful, then, in avoiding buying or renting a dud film: as of now, the iTunes movie store features the reviews of Top Critics and the Tomatometer rating score from the Rotten Tomatoes movie review aggregation site to let you see, at a glance, what critics thought of the movie you’re about to buy.

I hope this is just the first step towards Apple bringing more outside review data into iTunes as a whole. Being able to see at a glance if a movie is worth my time is great, but it would be fantastic to see the same sort of aggregation happen when I want to buy a new album, or even an App Store game.

[via TUAW]

Are you ready to get vooked? You know you want to. And a little company called Vook, with offices in Alameda and New York, is more than happy to show you how.

Vook began with a mission to unite the disparate worlds of books and videos into one complete, blended story. With an innovative platform where all forms of media come together to create a whole greater than the sum of its parts, vooks weave together content from talented writers with professionally shot and edited video to give readers/viewers/users a whole new way of experiencing creative output.

And what better vehicle to deliver the experience of this new medium than Apple’s iPad?

WiFi operates in unregulated portions of the radio spectrum.  These frequencies are shared with things like microwave ovens, cordless phones, garage door openers and an increasing plethora of other WiFi devices.  What many WiFi networks face these days is like trying to tune in to a weak radio station in a busy city market.

This week a few tips and suggestions to try when things aren’t working.

Mail Act-On is a unique plug-in for Apple’s own Mail application. It won’t appeal to everyone, but it is an excellent tool for managing lots of email and keeping it all organized.

It serves the needs of two distinct sorts of person: those who live most of their working hours inside Mail, and those who want to minimize the time they spend in it. Either way, Mail Act-On is a godsend.

First revealed back in January at CES, the L5 Remote is a useful little dongle that supplements the iPhone or iPod Touch’s already incredible remote abilities by turning your iDevice into a fully functional infrared universal remotes.

All you do is slap the infrared sensor into your iPhone and load the free L5 remote app. The app comes with presets for many popular devices, but failing that, it’s easy to program your iPhone with your existing remote by bumping them nose to nose and pushing the button on your existing remote you want to program in.

Conceptually, I love the idea of using my iPhone as a truly universal remote, but if you think losing a remote is an irritatingly commonplace occurrence, imagine losing a tiny dongle between the couch cushions. Worse, the L5 remote costs $50: way too expensive when a cheap universal remote can be picked up at Best Buy for half the price.

Until iPhones and iPod Touches come with a built-in IR receiver, I don’t really see the iPhone to squeeze existing universal remotes out of the market.

With their usual alacrity, the dissection fiends over at iFixIt have again donned their Kruger-like gloves tipped with T6 Torx screwdrivers and gutted a freshly speed bumped plastic unibody MacBook.

Not surprisingly, there’s not a lot of new information: since only the CPU, GPU and battery have changed since the last MacBook refresh, there’s not much new going on in the innards.

However, there was, at least, one pleasant surprise: the new plastic MacBook’s 10 hour battery is an easy swap into older unibody plastic MacBooks. While dropping a new MacBook battery into an old machine isn’t likely to get you the full 10 hours of battery life you’d expect from the newer models, it should still get you some extra oomph…. a nice bonus if you happen to get your existing MacBook’s battery replaced under warranty, and Apple efficiently drops one of the higher-capacity batteries instead.