With the launch of iOS 7 yesterday Apple made some bold steps to ditch the rich textures, shadowing, and other skeuomorphic elements that have been a staple on the iPhone since 2007.
Thanks to the departure of iOS Software Chief Scott Forstall back in October, Sir Jony Ive was given a bigger role in iOS software development, so to hype up the launch of Jony’s first software masterpiece, he and Apple’s new SVP of Software Engineering, Craig Federighi, sat down with USA Today to give some details on what went into the creation of iOS 7.
According to Jony, the decision to strip iOS of all its shadows and physical references was pretty easy once they got Forstall out the door: