Apple may be preparing to sell up to 45 million iPhones in 2010, according to suppliers. The orders for an upgraded iPhone camera would double those expected for 2009. The news appears to coincide with other reports that Apple may introduce a new iPhone in mid-2010.
“OmniVision Technologies is expected to see CMOS image sensor orders for Apple’s iPhone devices grow to 40-45 million units in 2010,” according to industry sources cited by DigiTimes. The orders for a 5-megapixel sensor may be a response to Verizon’s Droid and Google’s Nexus One handsets which both have more sensitive cameras than the iPhone 3GS’ 3.2 megapixel camera. OmniVision supplied the iPhone 3GS 3.2 megapixel image sensor.
Although their App Store approval procedure has recently been modified to automatically reject apps that use them, Apple’s stance prohibiting developers from using private API calls has been looking a bit wobbly lately. First, Steve Jobs personally approved an app that used a private API to enable video streaming, and now comes word that Apple will officially allow developers to use the UIGetScreenImage() private API call in their applications.
According to the Apple forum moderator who outlined the change over in the official developer forums: “After carefully considering the issue, Apple is now allowing applications to use the function UIGetScreenImage() to programmatically capture the current screen contents.”
Developers should expect, however, to update their applications if a “future release of iPhone OS… provide[s] a public API equivalent of this functionality,” at which point, “all applications using UIGetScreenImage() will be required to adopt the public API.”
That’s an interesting development for a couple of reasons. For one, it actually allows streaming video from the iPhone camera on even older model iPhones, just by pasting enough UIGetScreenImage()s together. More interestingly, it implies that Apple is working to create public API equivalents of a lot of their most in-demand private API calls, which should expand app development possibilities dramatically by the time iPhone OS 4.0 rolls around.
Apple's iPhone and iPod had the fastest adoption ever, analysts say.
Apple has a two to three-year lead over its rivals with adoption of the iconic iPhone and iPod outpacing other technology giants by up to eight-fold, Morgan Stanley analysts announced Tuesday.
Using a 92-slide presentation, a team of 27 Morgan Stanley analysts presented a seminar on “The Mobile Internet” with the stars being Apple and its users. “Apple has a two or three-year lead,” analyst Katy Huberty told reporters gathered on a conference call. That head start comes with Apple’s 57 million iPhones, 100,000 App Store entries and 200 million iTunes customers.
Apple may have back-to-back record sales for its iconic iPhone. The company is on track to sell 10 million handsets for the quarter ending late December, according to a Monday report. If correct, the sales would top the record 7.4 million iPhone Apple sold during the previous quarter.
Some attribute the rise to the iPhone becoming available in more countries and the handset being sold by multiple carriers.
“Sales of the Apple iPhone 3GS far exceeded expectations, and sales are expected to reach 10 million in the fourth quarter of 2009,” writes the Taiwan-based Digitimes. The comments are based on a 32 percent jump in orders for smartphone components.
Although traditionally cell phone makers increase their supply orders to meet holiday sales demands, those suppliers linked to Apple were singled-out as benefitting from the double-digit increases. Samsung, which makes the application processors, Infineon, maker of the iPhone’s baseband and radio frequency transceivers, and TriQuint, which manufactures power amplifiers were noted in the report.
While several rivals – most recently Verizon’s Droid – have attempted to wrest the iPhone’s buzz, so far “no one develops user-friendly software like Apple does,” analyst Charlie Wolf Monday told investment customers of Needham & Co. In his “Wolf Bytes” report, the analyst described the iPhone as the “gold standard” for smartphones.
Is Apple taking a more lenient approach to approving App Store developers? After being beaten about the head and shoulders for it penchant to toss violators, the Cupertino, Calif. has approved a number of applications that used private software references. In the latest case, Apple approved iSimulate with only a warning.
“While your application has not been rejected, it would be appropriate to resolve this issue in your next update,” Apple e-mailed developer Vimov. The problem: iSumulate uses a private API to gain access to the iPhone’s multi-touch and accelerometer features.
Despite the fact that the iPod Touch is increasingly being branded as a gamer’s device, Apple’s never had much truck with gaming… at least in-house. But new calls for a video game artist for the iPhone Gaming Group imply that Apple might be preparing to make a serious push into the gaming market, perhaps to better compete with other handhelds like the Nintendo DS.
Today, Apple launched a new RSS feed for iPhone Developers, promising updates, tips and how-to information on a range of relevant topics — from development to distribution.
The idea is to keep iPhone devs on top of the ever-shifting highways and byways of getting an app on iTunes, including:
— Tips for submitting apps to the App Store
— Current turnaround time for app reviews
— Program updates
— Development and testing techniques
With complaint sites over rejections and possible scams growing along with the astronomical app sales, something needed to be done to get better info in a timely fashion to devs.
The first few headlines look promising (see below) it remains to be seen whether the RSS will be another reality distortion field emanator…
In an unusual move, Apple has removed 1,000 applications sold by Chinese developer Molinker from its App Store. The mass purge follows questions whether the developer had ‘gamed’ the popular iPhone online store. Along with the apps – which amounted to one percent of those sold through the App Store, ratings were also deleted.
“This developer’s apps have been removed from the App Store and their ratings no longer appear either,” Apple marketing head Phil Schiller confirmed to iPhoneography, a blog that originally asked whether a scam might have been afoot.
In America, filing for a patent is simple, and a patent is often approved by clerks with no actual knowledge of the technology in question. That makes it all too easy to file for frivolous, overly broad patents… then sue other companies for massive pay outs when they unknowingly infringe.
You don’t need any more information to recognize that the entire patent system is completely broken than to just mull over the fact that Apple is being sued over the iPhone’s camera by a small company made up of exactly two lawyers and six staff members whose entire business is patent infringement. And Apple is likely to pay.
In yesterday’s Sunday Business section of the New York Times, tech reporter Jenna Wortham essentially declared the war for smartphone dominance over — with Apple as the champion thanks to the out-sized success of the App Store strategy. Interviewing developers, competitors, Apple execs, and analysts, Wortham looks everywhere for cracks in the iFacade, but ultimately comes up empty. If someone is going to unseat the iPhone as the most profitable and desirable mobile platform, they haven’t emerged yet, all apologies to Android, Palm, Microsoft and RIM intended.
What struck me as I read the article was just how much of a shock to the entire mobile industry the iPhone has been. I see that less in the outsized numbers the magical handheld has posted than I do in the day-late, dollar-short responses of pretty much everyone else (Google possible excepted). Palm still claims that its use of widely embraced web-coding techniques in WebOS app development will help it counter the iPhone, but the 500 apps in its woeful App Catalog counter this notion. RIM and Microsoft note, correctly, that the correlation between quantity and quality isn’t always clear (what else can you say when you’re out-numbered by more than 30-to-1), but offer only vague promises of innovation:
RIM Co-CEO Jim Balsillie: “We’re much more interested in changing the applications and changing the user experience and really unlocking the promise and the money and revenue opportunity for the ecosystem.”
“Our strategy is to look holistically at how we can provide the best all-around user experience,” says Victoria Grady, director of mobile strategy at Microsoft. The Marketplace now has more than 800 apps.
