Both Apple and Amazon pride themselves in technology that “just works.” One thing that hasn’t previously “just worked,” however, was the cumbersome way purchases had to take place on the Amazon-owned Audible audiobook service.
While people who listen to their audiobooks on iPhone have to use the iOS app, and this app allowed them to search the catalog for other titles, there was no way to actually buy a new book via the app. Instead, users had to go to Audible.com to buy the books they wanted, before switching back to the app to listen to them.