As CEOs of Apple, both Tim Cook and his predecessor Steve Jobs pride or, in Jobs’ case, prided themselves on the ability to say “no” to ideas. For obvious reasons, most of the time the world never gets to hear what those shot-down ideas actually were.

However, emails disclosed as part of the discovery for the Epic vs. Apple trial, now adjourned, shows one of the ideas that was talked about internally — but ultimately abandoned. That ideas was for a 15-inch MacBook Air, discussed as far back as 2007, the year before Apple debuted its ultra-thin notebook.

The App Store ecosystem enabled $643 billion in billings and sales during 2020. That’s up 24% over the previous year, with much of the increase related to people taking more of their lives online during the COVID-19 pandemic, according to a new study that examines how the App Store helps small businesses.

Apple touted these numbers as it waits for a federal judge to decide whether to order significant changes to the App Store.

Arizona-based Tyler Botha, aka theallseeingeye on Reddit, is a TV-focused copywriter for a San Francisco startup and a retired pro DJ. The setup and epic gear list he sent to our attention does triple duty with a capable “WFH Desk,” a powerful “Gaming Corner” and a remarkably complete “DJ Desk.”

Talk about “complete.” Botha’s gear list, represented in the links below, is probably the longest one ever published in a Cult of Mac Setups article. You don’t have to be a DJ to appreciate it, but it helps.

Want a fancy new M1 iMac? Now’s a great time to bag one with some retailers already offering up to $86 off the normal selling price. And Cult of Mac can help make yours even more affordable.

Sell your old machine to us today and we’ll send you a sweet wad of cash to put toward your upgrade. We pay great prices and we make the whole trade-in process quick and simple.

Apple CEO Tim Cook will speak at VivaTech, described as Europe’s biggest startup and tech event, later this month. The multiday conference runs from June 16 through June 19. It has yet to be confirmed which day Cook will appear, and we still don’t know whether his talk will be given live or (as is more likely) virtually.

In a tweet, VivaTech’s organizers said: “Newsflash! Apple CEO Tim Cook will speak at #VivaTech for the first time!”

Make replying to messages on iPad even quicker by activating its hidden floating keyboard with Slide-to-Type support. It’s baked right into iPadOS, so no third-party apps or hacks are required.

We’ll show you how to access it.

Newly released versions of the Pages and Numbers productivity apps let users make embedded objects like shapes and images into links. This is true for both the Mac and mobile versions of the iWork apps.

Plus, the iPad and iPhone versions — as well as Keynote — also get additional capabilities for teachers who use the Schoolwork app.

Since he came out as gay eight years ago, Apple CEO Tim Cook has led the company through the most successful period in its history. Cook once said he wanted to prove you can “be gay and still go on and do some big jobs in life.” He’s certainly done that.

But maybe there’s more to this story than overcoming prejudice. In 2018, Cook told CNN that being gay is “God’s greatest gift to me.” Far from a disadvantage, could being gay actually be an instrumental part of his success?

As a gay man myself, Cook has always been an inspiration for me. So to celebrate Pride Month, here’s why I think being gay made him a better CEO.

Summer is nearly here. Are you ready for the heat? Consider the EvaSmart 2: Smart Personal Air Conditioner, which is not simply a cooling device. This personal all-in-one evaporative air cooler also works as a humidifier and air purifier, providing climate control absolutely anywhere you go.

Currently on sale for just $179 (regularly $269), this popular mobile AC unit will be available for just $161 for a limited time thanks to a price drop.

The European Union is reportedly working on a mobile digital wallet that could support far more types of identification documents than Apple’s Wallet app. While Wallet can store your credit and debit cards, along with passes and tickets, the EU’s digital wallet will allow EU members to store their driver’s license, access various private and public services, and more.

As first noted by the Financial Times, the app will centralize access to a whole lot of information using a single online ID. Up until now, EU member states have had their own digital IDs. However, these have not all been compatible with one another and adoption has been low. Now the EU is looking at creating one unified solution.