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Search results for: Apple One

New stoner ad from Ben & Jerry’s parodies an Apple classic

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This one's coming out on 4.20. Yes, that's intentional. Photo: Ben & Jerry's
This one's coming out on 4.20. Yes, that's intentional. Photo: Ben & Jerry's

Is this a new era of marketing directly to stoners?

In Ben & Jerry’s new ad for its in-shop confection, the Brrr-ito, a young woman wearing an ice cream server’s uniform runs into a room of slack-jawed young men staring at a screen showing a boring old ice cream bar.

What happens next should be no surprise to those of you who remember Ridley Scott’s famous ad for Apple in 1984 introducing the Mac.

Former Apple exec Scott Forstall advises one of tech’s hottest startups

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Where in the world is Scott Forstall?
Where in the world is Scott Forstall?

The greatest Apple mystery of the last few years hasn’t been the next iPhone or Apple Watch, but a man named Scott Forstall.

Since getting kicked out of Apple in late 2012, the former head of iOS and friend of Steve Jobs has had absolutely no profile in the tech scene whatsoever. He rarely even gets spotted in public. It’s like he’s fallen off the face of the earth.

Until now.

Apple Watch’s hardened aluminum in iPhone 6s could lay Bendgate to rest

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Apple's new aluminum will kill Bendgate.
Apple's new aluminum will kill Bendgate. Photo: Unbox Therapy
Photo: Unbox Therapy

It’s been rumored for months that the iPhone 6S might pick up Apple Watch’s Force Touch feature when it’s updated this Fall, but according to the Chinese media Jony Ive is also planning to use the same aluminum used in the Apple Watch Sport.

If Apple pulls it off, it could solve the Bendgate controversy.

Apple considering how best to add Force Touch to iPhone 6s

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Apple Watch-style Force Touch is coming to both iPhone models this September.
Apple Watch's Force Touch tech could be coming to iPhone. Photo: Apple
Photo: Apple

Apple is reportedly testing two different designs for incorporating Apple Watch-style Force Touch technology into its next iPhone, according to a new report citing the Taiwanese supply chain.

With around five months until the next iPhone is unveiled, Apple is apparently experimenting with different placements for the Force Touch sensor — either locating it between the handset’s outermost protective screen cover and the in-cell touch panel, or else underneath the touch panel backlighting layer.

Apple’s latest acquisition could revolutionize iPhone camera

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Get ready for a major camera upgrade for the iPhone 6s.
What tech advances will the next iPhone camera bring? Photo: Apple
Photo: Apple

Apple is looking to ramp up its camera technology with the acquisition of Israeli company LinX.

The two companies reached a deal that will see Apple paying about $20 million for the startup, but if the company’s multi-aperture cameras are actually as stunning as advertised, future iPhones could gain SLR-quality images.

Apple Watch Sport ships with a weird tri-sectioned band

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Don't expect to get two bands with this. Photo: Apple
Don't expect to get two bands with this. Photo: Apple

Recently, Apple sparked a little bit of confusion when they announced that every Apple Watch Sport would contain two separate bands. People interpreted that to mean that it shipped with two complete bands: one for small and medium wrists, and one for large wrists. But the truth is more complicated. Bad news for swappers.

The first Apple Watch was an iPhone with a Velcro strap

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Photo:
This isn't the actual Apple Watch prototype, but it should give you an idea of how unwieldy it was. Photo: Smartlet

The Apple Watch was created under crazy, sleep-deprived conditions, with its first working prototype being an iPhone strapped to the wrist with a Velcro strap, and the Digital Crown represented by a custom dongle plugged into the bottom of the phone via the headphone jack.

Those are a couple of the revelations from a new in-depth article, reporting on the creation of Apple’s eagerly anticipated wearable device.