Big hits come in small packages. Photo: Sam Mills/Cult of Mac
The iPhone SE may be Apple’s smallest iPhone, but it’s apparently a big hit — possibly even more so than Apple expected!
After Tim Cook spoke enthusiastically about the iPhone SE during Apple’s most recent earnings call, the company has reportedly upped its orders for the diminutive handset for next quarter.
Alex's Apple Orchard occupied the basement of the family home. Photo courtesy of Alex Jason
A 10-year-old kid in Maine finds an iMac G5 on Craigslist and arranges to trade a minibike and a snowblower for it.
The computer was supposed to be for games and homework. It instead proved to be the first piece in what is becoming one of the most significant private collections of Apple devices in the United States.
Apple's new ad is all about moms. Photo: Truman P/Youtube
Mother’s Day is less than a week away and to celebrate, Apple has published a new video ad that spotlights mothers across the globe.
The new ad was shot entirely on iPhone, only instead of hiring a high-profile filmmaker to shoot the touching commercial, Apple compiled a collection of photos and short videos of moms shot by amateur photographers and iPhone users.
Why is Apple so optimistic? Photo: Ste Smith/Cult of Mac
Apple’s executive team is optimistic about the company’s future, despite a bleak earnings call. And why wouldn’t they be? Apple’s slump brought in more money than most other tech companies out there.
Read all about the positive spin in this week’s Cult of Mac Magazine, along with a trick to making your iOS folders look round with no jailbreak required, a frank appraisal of the Apple Watch one year in, 8 killer Instagram tips, the world’s biggest Apple Museum and much, much more.
Right now, that’s just a small blemish on an otherwise darn near perfect record. But the concern is that it could signal the start of a much greater decline, ushering in an era in which Cupertino is no longer the overwhelmingly dominant force in all things shiny and aluminum.
Should Tim Cook and Co. really be worried about declining demand, and should fans be worried about Apple’s future? Or will our favorite gadget maker be back with a bang?
Join us in this week’s Friday Night Fight between Cult of Android and Cult of Mac as we throw hands (not literally) over these topics and more!
One of the world's most impressive collection of Apple artifacts belongs to a 15-year-old kid. Photo: Alex's Apple Orchard
This week on The CultCast: Apple’s 13-year record revenue streak is broken; our best picture yet of iPhone 7’s features; rumors point to a faster, untethered Apple Watch 2; Apple has a huge increase in R&D spending, but where’s the money going? And stick around for more stories from the Cult of Mac. This time, a 15-year-old builds one of the world’s most impressive Apple collections.
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You need one of these on your desk right now! Photo: Apple
We’ve got a pair of refurbished Apple gadgets, as well as an impressive bundle for the current-gen 27-inch iMac. Find these deals and more in our roundup of this week’s best Apple bargains.
Investors just got some bad news. Photo: Ste Smith/Cult of Mac
Apple’s phenomenal run of growing profits has come to an end. For the first time in 13 years, Apple announced that its profits declined year-over-year during the last fiscal quarter.
The company just posted its earnings report for Q2 2016 and, as predicted, iPhone sales took a serious hit. Apple only shipped 51.6 million devices last quarter, resulting in $50.6 billion in total revenue and a quarterly net income of $10.5 billion.
Apple CEO Tim Cook admitted the company had a challenging quarter but is still incredibly optimistic, despite what many analysts are calling “peak iPhone.”
India decrees that all smartphones must have panic buttons from next year. Photo: Sam Mills/Cult of Mac
All iPhones sold in India must feature a “panic button” from 2017, according to a new order signed into law by the country’s Minister of Communications and Information Technology Ravi Shankar Prasad.
The law states that every phone must include a panic button and in-built global positioning system, designed to protect women.
The parents of the missing teens hope this iPhone will give them some answers. Photo: Blu Stephanos
Apple is reportedly helping in the hunt for two 14-year-old boys who disappeared at sea last year, after one of their iPhones was discovered in non-working condition.
Both Austin Stephanos and Perry Cohen were last seen on July 24. After their disappearance, the Coast Guard carried out an extensive eight-day search in the Atlantic, spanning 50,000 nautical miles, but the boys were never found. However, last month their boat was discovered 100 miles off the coast of Bermuda — with Austin’s iPhone on board.