The iPhone 7 may not be the major refresh that Apple’s full-number iPhone releases usually are, but it could feature an intriguing new addition in the form of a “Force Touch Home button,” according to analysts at Cowen and Company.
After going all in on football, Apple’s Shot on iPhone ad campaign is taking a new direction with a series of colorful new ads across the globe.
The new Shot on iPhone campaign called “Colors” has some of the most artsy billboards ever that focus on big bright colors. Only instead of featuring images from photographers around the world, the new ads highlight local photography shot near where the ads have been posted.
Take a look:
Despite a bevy of leaks, a ton of questions remain about the upcoming iPhone 7, the biggest of which is whether or not it will come with an exciting dual-lens camera.
One week it’s coming. The next it isn’t.
Maybe you’re thinking, why would you even want one anyway? Well, in today’s video, we’ll show you why a dual-lens camera would be an amazing upgrade for any iPhone (and we’ll even toss in some sexy, 3-D concepts of what a dual-lens iPhone might look like).
Check it out:
This week’s Cult of Mac Magazine has loads in store for your weekend wind-down. Following our coverage of WWDC 2016 the previous week, we’ve got more iPhone 7 rumors for you including the possibility of a dual-lense camera.
And, discover the news changes and design overhauls iOS 10 brings to the Apple Music and Apple News apps. Plus, screaming terrific deals on the G-BOOM Bluetooth speaker, and the opportunity to get five years of unlimited cloud storage for just $29 per month.
Finally, the CultCast expounds on all those iPhone 7 leaks!
All this, and much much more, in Cult of Mac Magazine, free for you right now.
Here are this week’s top stories.
Apple’s plans for a string of retail stores in India hit a hurdle last month when the country’s finance minister ruled that Apple must conform to local sourcing laws in order to be granted a permit for the country. Requiring that Apple procure 30 percent of its goods locally, this seemed like it put a decisive halt to plans for Apple Stores in India.
Fortunately, it seems that cooler heads have prevailed — as part of a much larger rethink that goes way beyond Apple.
Apple is said to be cutting its iPhone orders ahead of another weak quarter to prevent a build up of inventory. The move means it will likely miss Wall Street estimates again, but analysts expect over a year of growth after iPhone 7.
There was, to put it mildly, a lot that was insanely great about Steve Jobs’ return to Apple. But one thing that always struck me as less than good from an Apple fan’s perspective was that he stopped giving revealing in-depth interviews.
As his ability to command the narrative increased, Apple’s CEO understandably shifted away from playing the media hound he’d been for the first part of his career, where he’d speak with often painful honesty to seemingly any magazine that would have him. One of his last such interviews? The one that appeared in the June 16, 1994, edition of Rolling Stone.
Apple may want to rethink its permanent blue uniform strategy after thieves pillaged an Apple Store in New York in broad daylight last week.
Two teenage thieves reportedly pulled off an iPhone heist without employees ever noticing because they were dressed similar to Apple’s staff, says the police.
In the music industry, they talk about the “difficult second album.” Fortunately that didn’t hold true when it came to Apple releasing its highly successful second-gen iPhone, which it unveiled for the first time on June 9, 2008.
Adding GPS, 3G data and a higher-quality build than its predecessor, the iPhone 3G was arguably just as revolutionary for what it did on the software side. iOS 2 arrived at the same time, and introduced push email, turn-by-turn navigation and, most significantly of all, an App Store — something Steve Jobs had previously been adamant Apple would’t allow.
Check out the debut of the iPhone 3G below.