Want to buy Apple Park? It'll cost you in the vicinity of $4.17 billion. Photo: Duncan Sinfield
Apple Park is one of the most impressive corporate headquarters in the world — and that don’t come cheap.
In fact, it’s one of the most valuable buildings on Earth. A recent assessment for property tax by Santa Clara County lists Apple’s circular HQ at $3.6 billion. This is based on a detailed appraisal of the building. Including its contents, it’s valued at $4.17 billion.
Why Jony Ive is like Daenerys Targaryen and Apple is not doomed. Photo: HBO
It’s been more than a week since the shocking news that Jony Ive is leaving Apple, and everyone is still trying to make sense of what it means for the company’s future.
According to some, it’s an internal coup: Tim Cook’s operations team finally wrested control from Ive’s industrial design crew, and the company‘s glory days of innovation are over. Others claim Ive’s days have been numbered ever since his dream of a solid gold Apple Watch flopped.
How can there be so many conflicting accounts of one man’s departure? Surprisingly, it may be for the same reason that the final season of Game of Thrones sucked. It all boils down to how we tell stories.
Lawmakers on Capitol Hill have summoned the biggest tech companies in the nation to come to testify before an anti-trust panel. Apple’s representative will be joined by executives from Amazon, Facebook and Google on July 16.
iPhone 11 will do little to reverse falling shipments. Photo: Ste Smith/Cult of Mac
Apple could team up with a new OLED display-maker ahead of this year’s iPhone refresh. The move may mean that Samsung plays a smaller part in future iPhone production.
Industry sources have also reignited rumors that none of Apple’s next-generation handsets will offer 3D Touch.
Apple has updated the MacBook Air and 13-inch MacBook Pro for the back-to-school season. And they’re now more affordable.
The newest MacBook Air now ships with a True Tone display — just like its more expensive siblings. The newest 13-inch MacBook Pro is powered by faster Intel chips, while the entry-level model now offers a Touch Bar with Touch ID.
Remember the days when Apple released just one iPhone per year? Photo: Ed Hardy/Cult of Mac
Apple could add to the growing number of new iPhone models it introduces each year. According to an analyst at J.P. Morgan, Apple will introduce four new iPhones in 2020.
This will include three versions boasting OLED screens and 5G modems, plus one lower cost “value” model.